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| Author | : Lester H. Harman |
| Publisher | : |
| Total Pages | : 234 |
| Release | : 1989 |
| Genre | : Export marketing |
| ISBN | : |
| Author | : Terry Wu |
| Publisher | : Springer |
| Total Pages | : 272 |
| Release | : 2016-09-15 |
| Genre | : Education |
| ISBN | : 1137542918 |
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
| Author | : Steven L. Kish |
| Publisher | : |
| Total Pages | : 66 |
| Release | : 1983 |
| Genre | : Export marketing |
| ISBN | : |
| Author | : Tripathi, Purnendu |
| Publisher | : IGI Global |
| Total Pages | : 388 |
| Release | : 2013-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1466640154 |
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
| Author | : Thomas Carey |
| Publisher | : |
| Total Pages | : 106 |
| Release | : 1982 |
| Genre | : Business education |
| ISBN | : |
| Author | : Adrian Curaj |
| Publisher | : Springer |
| Total Pages | : 906 |
| Release | : 2015-10-12 |
| Genre | : Education |
| ISBN | : 3319208772 |
Bridging the gap between higher education research and policy making was always a challenge, but the recent calls for more evidence-based policies have opened a window of unprecedented opportunity for researchers to bring more contributions to shaping the future of the European Higher Education Area (EHEA). Encouraged by the success of the 2011 first edition, Romania and Armenia have organised a 2nd edition of the Future of Higher Education – Bologna Process Researchers’ Conference (FOHE-BPRC) in November 2014, with the support of the Italian Presidency of the European Union and as part of the official EHEA agenda. Reuniting over 170 researchers from more than 30 countries, the event was a forum to debate the trends and challenges faced by higher education today and look at the future of European cooperation in higher education. The research volumes offer unique insights regarding the state of affairs of European higher education and research, as well as forward-looking policy proposals. More than 50 articles focus on essential themes in higher education: Internationalization of higher education; Financing and governance; Excellence and the diversification of missions; Teaching, learning and student engagement; Equity and the social dimension of higher education; Education, research and innovation; Quality assurance, The impacts of the Bologna Process on the EHEA and beyond and Evidence-based policies in higher education. "The Bologna process was launched at a time of great optimism about the future of the European project – to which, of course, the reform of higher education across the continent has made a major contribution. Today, for the present, that optimism has faded as economic troubles have accumulated in the Euro-zone, political tensions have been increased on issues such as immigration and armed conflict has broken out in Ukraine. There is clearly a risk that, against this troubled background, the Bologna process itself may falter. There are already signs that it has been downgraded in some countries with evidence of political withdrawal. All the more reason for the voice of higher education researchers to be heard. Since the first conference they have established themselves as powerful stakeholders in the development of the EHEA, who are helping to maintain the momentum of the Bologna process. Their pivotal role has been strengthened by the second Bucharest conference." Peter Scott, Institute of Education, London (General Rapporteur of the FOHE-BPRC first edition)
| Author | : Sánchez-Pérez, Maria del Mar |
| Publisher | : IGI Global |
| Total Pages | : 447 |
| Release | : 2020-02-07 |
| Genre | : Education |
| ISBN | : 1799823202 |
English-medium instruction (EMI) has become a pervasive teaching model in recent higher education. The implementation of EMI programs requires changes in university teaching methods since most lecturers need to adapt their contents and the way they teach them to successfully work in foreign language environments. The rapid proliferation of such programs has resulted in concern among teaching staff, who have felt pushed towards teaching their subject content through a non-native language with little or no previous training. As a result, many recent studies have highlighted the importance and urgency to train teaching staff in terms of language proficiency and the appropriate teaching methods, techniques, and strategies to be applied in EMI lessons. Teacher Training for English-Medium Instruction in Higher Education is an academic research publication that provides comprehensive research on effective approaches and experiences in teacher training for EMI at universities both in terms of language skills and teaching methodologies and that analyzes the design and development of comprehensive teacher training programs that successfully engage these EMI programs. It has profound implications for the development of the international profile of higher education institutions as it provides information on how to train highly-qualified lecturers to successfully teach students from different nationalities. Featuring a wide range of topics such as assessment, curriculum design, and learning styles, this book is ideal for pre- and in-service teachers, language specialists, content specialists, administrators, deans, higher education faculty, researchers, practitioners, curriculum designers, policymakers, academicians, and students.
| Author | : David P. Baker |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 360 |
| Release | : 2008-05-19 |
| Genre | : Education |
| ISBN | : 0762314877 |
Enrollment in institutions of higher education around the world is growing. Some scholars have suggested that one reason for this expansion is that the role of higher education has shifted over the last 50 years from an elite to a mass institution. This book discusses the worldwide transformation of higher education from multiple perspectives.
| Author | : Douglas Proctor |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2018-05-08 |
| Genre | : Education |
| ISBN | : 135197145X |
The internationalization of higher education is a world-wide phenomenon, subject to multiple interpretations at national, institutional and individual levels. Still, much of the mainstream literature on this topic is concentrated on a small number of countries and a narrow range of key topics. To address this gap, The Future Agenda for Internationalization in Higher Education offers a broader set of perspectives from outside the dominant English-speaking and Western European paradigms, while simultaneously focusing on dimensions of internationalization that are known to be under-researched. Additionally, the editors give primacy to next generation perspectives, not only to amplify our current understanding of key issues around the world, but also to shine a light on possible future agendas for this important aspect of contemporary higher education. The notions of new modes, new topics, and new contexts frame the analysis, providing new pathways for exploring and understanding distinct aspects of this crucially important phenomenon in higher education around the world. Key topics covered include: the current state of research and analysis on the internationalization of higher education aspects of internationalization and international activities which have not previously been explored or have limited current exposure how research into internationalization is conducted, showcasing innovative methodological practices a synthesis of common themes and differences in relation to the future agenda of topics, modes and contexts for internationalization an identification of key areas for future research A thoughtful guide for considering the many possible directions ahead for internationalization in higher education, The Future Agenda for Internationalization in Higher Education is essential reading for academic researchers and graduate students, as well as international education practitioners and leaders keen to make sense of evolving trends in this field.
| Author | : Tim Mazzarol |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 216 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : |
Mazzarol and Soutar (management, University of Western Australia) consider the education industry from a strategic and services marketing perspective, proposing a model for competitive advantage. Based on primary and secondary data, they argue that an educational institution's internal resources are the major determinants of its best strategy. Chapters consider the marketability of education, the ingredients of success, the student's perspective, global marketing, the model of competitive advantage, implications of the model, and policy prescriptions. Annotation copyrighted by Book News, Inc., Portland, OR
