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The Frugal Book Promoter - 3rd Edition

The Frugal Book Promoter - 3rd Edition
Author: Carolyn Howard-Johnson
Publisher: Modern History Press
Total Pages: 293
Release: 2019-09-01
Genre: Language Arts & Disciplines
ISBN: 1615994688

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The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book’s marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock’em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality. "The most expensive part of book promotion are the mistakes. This book will save you time and money." --Dan Poynter, legendary author of The Self-Publishing Manual "Carolyn Howard-Johnson’s Frugal Book Promoter is... a classic!" --Bookbaby.com "[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion." --Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing. "The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion." -- Mark Logie, award-winning poet and short-story writer Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers’ Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing. Learn more at www.HowToDoItFrugally.com From Modern History Press www.ModernHistoryPress.com


The Frugal Book Promoter

The Frugal Book Promoter
Author: Carolyn Howard-Johnson
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2011-08-25
Genre: BUSINESS & ECONOMICS
ISBN: 9781463743291

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The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.


The Frugal Book Promoter

The Frugal Book Promoter
Author: Carolyn Howard-Johnson
Publisher: Star Publish
Total Pages: 292
Release: 2004
Genre: Language Arts & Disciplines
ISBN: 193299310X

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For a little over 2 cents a day, THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.


The Frugal Book Promoter

The Frugal Book Promoter
Author: Carolyn Howard-Johnson
Publisher:
Total Pages: 0
Release: 2004
Genre: Advertising
ISBN:

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Whether your publisher assigns zero dollars to your book's promotional campaign or thousands, The Frugal Book Promoter assures it has the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality.


Authors Access

Authors Access
Author: Irene Watson
Publisher: Modern History Press
Total Pages: 230
Release: 2008-11-01
Genre: Language Arts & Disciplines
ISBN: 1932690980

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The industry's most experienced veterans are ready to share their hard-won success secrets with you about... Editing and working with an editorWriting effective proseÿMarketing your productÿAmazon programs and Amazon KindleÿBook Proposals that workÿExploiting Web 2.0 to promote your bookÿBook DesignÿFreelancingÿOnline sales opportunitiesÿBranding yourself or your bookÿBook ReviewsÿGhostWritingÿSelf-PublishingÿExpanding PublicityÿGalleys and ARCs and more...ÿ The distilled wisdom from interviews, reports, and lessons learned from dozens of guests over two years of weekly podcasts is now at your fingertips! Whether youre into nonfiction, childrens books, mysteries, romance, science fiction, or history, you can take your writing and marketing power to new worlds of possibility with ... Authors Access -- Where authors get published and published authors get successful! More information at www.AuthorsAccess.com From Modern History Press www.ModernHistoryPress.com


What Foreigners Need To Know About America From A To Z

What Foreigners Need To Know About America From A To Z
Author: Lance Johnson
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2012-07-03
Genre: Etiquette
ISBN: 9781478131120

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This unique book paints a revealing picture of America and its people for those foreigners who will benefit from a better understanding of America. It will also inform Americans who want to learn more about the U.S. and how it compares to other countries around the world. World traveler and teacher Lance Johnson studies cultural differences and the difficulties foreigners have understanding crazy America, as some call it. Foreigners might come to the U.S. to work for American employers, to open branch offices or factories for their homeland employers, to start their own businesses, or go to school. Others might work for American organizations in their homelands or have American teachers there. An understanding of American culture and language will contribute to their success. As the title suggests, this book is for "foreigners." Dictionaries say they are people who are not citizens of a country. For this book they are defined as anyone who is not sufficiently familiar with American culture to achieve success. This includes the multitudes of foreign-born, naturalized citizens who have lived in the U.S. for years and still struggle with the ways and the language. A foreigner could also be a first-generation American whose immigrant parents did not fully expose their children to American culture and they now pay the price in mainstream U.S. There are lots of other examples, too. FORMAT Each of the 26 chapters' brush strokes contributes to the final painting of what America is all about. The chapters are grouped into four books. (An all-in-one book is also available.) *Book 1 (A to G) - America's Heritage. This defines the historical background of why America and its people became who and what they are today. *Book 2 (H to T, this book) - America's Culture. This section describes everyday life in America, ranging from customs and etiquette, to what's on the minds of Americans, to education. Practical advice is provided for the one million foreign applicants who seek and gain admission to U.S. colleges and universities each year. Pointers are provided on the cultural differences students should expect, and how to get the most from their education once enrolled. *Book 3 (U to X) - America's Business. This explains the complex business environment, operations, and people-related customs and why the U.S. is an economic juggernaut. Information is provided for starting a business of your own in the U.S. as well as how to increase the chances of your getting hired by an American firm in the U.S. or abroad. *Book 4 (Y to Z) - America's Language. These chapters discuss practical ways to improve English grammar, speech, writing, communication skills, and reducing accents. Common English grammar and speech errors made by foreigners are identified and simple tips are provided for overcoming them. ENDORSEMENTS "I congratulate you on writing this timely work. This will promote better mutual understanding between America and Asia." - Tommy Koh, Singapore Ambassador to the U.N. and U.S. "Your book covers a broad range of topics that I am sure many...will find very useful." - Clark T. Randt, Jr., U.S. Ambassador to China. "I greatly appreciate your efforts in sharing with other people your opinion and experience on the exchanges between different peoples and cultures. It is so important for us to better understand each other while striving to build a better world for all." - Zhou Wenzhong, China Ambassador to U.S. " I found this book refreshingly different from the general run of books in this genre." - Mohammad Vazeeruddin, India journalist. "The A to Z chapters are nicely written and...the language is simple and lucid." - Jay Gajjar, India language professor. "I love this book's generous use of helpful hints. I highly recommend it for anyone who wants to learn more about America like I did." - Sarah Kim, Korean American business owner.


The Last Song of Dusk

The Last Song of Dusk
Author: Siddharth Dhanvant Shanghvi
Publisher: Arcade Publishing
Total Pages: 320
Release: 2004
Genre: Fiction
ISBN: 9781559707343

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Anuradha Patwardhan, a legendary beauty in 1920s India, marries handsome and well-to-do doctor Vardhmaan, but their married years are challenged by the death of their child and the arrival of a mysterious girl.


The Frugal Editor

The Frugal Editor
Author: Carolyn Howard-Johnson
Publisher: Loving Healing Press
Total Pages: 297
Release: 2021
Genre: Language Arts & Disciplines
ISBN: 1615996001

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The Frugal Editor: Do-it-Yourself Editing Secrets From your query letter to final manuscript to the marketing of your new book Whether you are a new or experienced author, The Frugal Editor helps you present whistle-clean copy from a one-page cover letter to your entire manuscript that will convince those with the power to say "yea" or "nay" to your precious book. The third edition of The Frugal Editor, is the winningest book in Carolyn's multi award-winning HowToDoItFrugally Series of Books for writers with accolades from Reader Views Literary Award, Dan Poynter's Global Ebook Award, the coveted Irwin Award, and many others. This fully updated edition includes the new help you need from managing gender pronouns to maximizing the usefulness of front and back matter. Altogether, The Frugal Editor now provides 50% more information designed for the success of your title. "Writers and editors have a true friend in Carolyn Howard-Johnson. Her word smarts, her publishing savvy, and her sincere commitment to authors and editors make The Frugal Editor a must-have resource." -- June Casagrande, author of The Best Punctuation Book, Period and Grammar Snobs Are Great Big Meanies (Penguin) and syndicated grammar columnist "Previous editions of The Frugal Editor were excellent. Nothing could be better... except this book which has an additional 50% new content. The publishing world changes quickly, and this text allows writers to keep up with the ever-changing world of editors, publicists, finicky agents, trends, cultural expectations, queries, and media kits... exploding grammar myths, and possible scams. Save yourself time and money by learning from the best, Howard-Johnson. -- Carolyn Wilhelm, BA, MA, MS and author of environmental content "Carolyn Howard-Johnson is a godsend for writers everywhere. Her new book The Frugal Editor, is part reference guide, part do-it-yourself editing manual, part masterclass on the writing and publishing industry... and all with Carolyn's signature humor and encouraging energy! She is a master at simplifying overwhelming tasks into relevant, can-do information. This book is a must for every writer's bookshelf!" --Dallas Woodburn, book coach and best-selling author of Thanks, Cariss, for Ruining my Life "I am using The Frugal Editor to polish my next book. I've used it for the first edit, the beta edit, and...I'm ready to snuff out excess words. Your tip about adding spaces with the search and replace tool is a timely add to my editing skills. It was easy to weed out abbreviations like AR for Arkansas one of my clients used with the (space)AR(space) feature." --Elizabeth Seckman, editor of Insecure Writers Group newsletter "In the third edition of her The Frugal Editor, Carolyn Howard-Johnson helps authors obtain a finished product worthy of Simon and Shuster. The book guides readers through evolving changes in the English language that has no governing academy regulating it." --Helen Dunn Frame shares her secrets for Retiring in Costa Rica or Doctors, Dogs and Pura Vida and other books." "Use basic computer and editing tricks from The Frugal Editor, to prevent headaches, to save time-and even money. It's well worth your effort to learn them." --Barbara McNichol, Barbara McNichol Editorial "...An important new section deals with using your friends, family, or writing circle as readers [beta readers]. Your book is your baby, but it may have content or pace that make it a loser when other people read it. Once you're sure you have a good product and have done all the recommended editing yourself, it's time to think about a professional editor. The book does an excellent job of showing what a professional can do for your manuscript." --Nancy Famolari, author of the Montbleu Mysteries Learn more at https://howtodoitfrugally.com/ From Modern HIstory Press


Brand Admiration

Brand Admiration
Author: C. Whan Park
Publisher: John Wiley & Sons
Total Pages: 292
Release: 2016-09-16
Genre: Business & Economics
ISBN: 1119308070

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.