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| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 124 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908180 |
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 238 |
| Release | : 2000-04-26 |
| Genre | : Medical |
| ISBN | : 9780761920717 |
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
| Author | : Thomas L Greenbaum |
| Publisher | : SAGE |
| Total Pages | : 284 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761912538 |
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 130 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908197 |
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
| Author | : David L. Morgan |
| Publisher | : |
| Total Pages | : |
| Release | : 1998 |
| Genre | : |
| ISBN | : |
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908166 |
This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 92 |
| Release | : 1997 |
| Genre | : Social Science |
| ISBN | : 9780761903437 |
This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Family & Relationships |
| ISBN | : 9780761908173 |
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
| Author | : Sharon Vaughn |
| Publisher | : SAGE |
| Total Pages | : 188 |
| Release | : 1996-01-18 |
| Genre | : Education |
| ISBN | : 9780803958937 |
In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
| Author | : Chris Cavert |
| Publisher | : Wood 'N' Barnes Publishing |
| Total Pages | : 134 |
| Release | : 1999 |
| Genre | : Education |
| ISBN | : 9781885473394 |
This book contains activities that act as catalyst for discussions. Some of the topics include expressing emotions, learning names, effects of rumors, gender issues, trust, honor, following directions, creative thinking, frustration, and communication.
