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Luxury Fashion Brand Management

Luxury Fashion Brand Management
Author: Olga Mitterfellner
Publisher: Taylor & Francis
Total Pages: 332
Release: 2023-07-31
Genre: Business & Economics
ISBN: 1000893308

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This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.


Unveiling Fashion

Unveiling Fashion
Author: F. Godart
Publisher: Springer
Total Pages: 146
Release: 2012-03-27
Genre: Business & Economics
ISBN: 1137000740

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Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.


House of Fashion

House of Fashion
Author: Jess Berry
Publisher: Bloomsbury Publishing
Total Pages: 249
Release: 2018-07-12
Genre: Design
ISBN: 1474283411

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Since Charles Fredrick Worth established his luxurious Maison de Couture in 1858, the interior has played a crucial role in the display of fashion. House of Fashion provides a full historical account of the interplay between fashion and the modern interior, demonstrating how they continue to function as a site for performing modern, gendered identities for designers and their clientele alike. In doing so, it traces how designers including Poiret, Vionnet, Schiaparelli and Dior used commercial spaces and domestic interiors to enhance their credentials as connoisseurs of taste and style. Taking us from the early years of haute couture to the luxury fashion of the present day, Berry explores how the salon, the atelier and the boutique have allowed fashion to move beyond the aesthetics of dress, to embrace the visual seduction of the theatrical, artistic, and the exotic. From the Art Deco allure of Coco Chanel's Maison to the luminous spaces of contemporary flagship stores, House of Fashion sets out fashion's links with key figures in architecture and design, including Louis Süe, Robert Mallet-Stevens, Eileen Gray, and Jean-Michel Frank. Drawing on photographs, advertisements, paintings and illustrations, this interdisciplinary study examines how fashionable interiors have shaped our understanding of architecture, dress, and elegance.


The Fashion House

The Fashion House
Author: Lisa Lovatt-Smith
Publisher: Antique Collectors Club Limited
Total Pages: 208
Release: 1997
Genre: Architecture
ISBN: 9781850298984

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Designers from Armani to Yves St. Laurent open their doors for this dramatic offering. Here are the grand interiors of Versace, Geoffrey Beene, Oscar de la Renta, and many others. Designers create and edit their own living spaces as they design their collections, shown here in a coffee table book that is visually dynamic and matched with personal quotes and a readable text. 280 color illustrations.


The Great Fashion Designers

The Great Fashion Designers
Author: Brenda Polan
Publisher: Berg
Total Pages: 273
Release: 2009-10-01
Genre: Design
ISBN: 0857851756

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Over the course of the last 180 years, designers have propelled fashion from an elite craft into a cornerstone of popular culture. This brilliantly written guide to the lives and collections of 55 iconic fashion designers draws on the latest academic research and the best of fashion journalism, including the authors' own interviews with designers. Beginning with 19th century couturier Charles Frederick Worth and concluding with the star names of the 2010s, Polan and Tredre detail each designer's working methods and career highlights with engaging essays that capture the spirit of their times. This revised edition has hundreds of inspiring colour photos and features five new designer profiles: Hedi Slimane, Raf Simons, Phoebe Philo, Alessandro Michele and Demna Gvasalia. It's also been updated throughout to reflect a fashion world in constant ferment, with designers swapping jobs and fashion houses at unprecedented speed. The industry has expanded into a global phenomenon and designers have emerged as true celebrities; The Great Fashion Designers explores their passion and flair, showing us fashion at its most inspirational.


The Fashion Design Manual

The Fashion Design Manual
Author: Pamela Stecker
Publisher: Macmillan Education AU
Total Pages: 308
Release: 1996
Genre: Business & Economics
ISBN: 9780732907167

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The Fashion Design Manual is a comprehensive introduction to the world of fashion. It introduces the reader to the cycles and trends of fashion, the principles and practice of fashion design, the range of techniques and skills required to be successful in the industry, and the economic reality of the world of retail fashion. The Fashion Design Manual follows the path a garment takes from sketch to sample, through production and finally via the retail outlet to the wearer. The book is very generously illustrated with drawings, sketches, and photographs throughout.


Fashion Branding Reinvented

Fashion Branding Reinvented
Author: Priya Shahi
Publisher: Abhishek Publications
Total Pages: 200
Release: 2024-06-01
Genre: Business & Economics
ISBN: 9356526389

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Fashion Branding Reinvented The New Age Approach" explores the transformative shifts in the fashion industry, focusing on how branding strategies have evolved in response to changing consumer behaviors, technological advancements, and global market dynamics. The book delves into innovative approaches that fashion brands are adopting to stay relevant and competitive, from leveraging social media and influencer partnerships to embracing sustainability and ethical practices. By analyzing case studies of leading fashion houses and emerging designers, the book offers insights into the contemporary branding landscape and provides practical guidance for building a compelling and resilient brand in today's fast-paced fashion world.


Fashion House Special Edition

Fashion House Special Edition
Author: Megan Hess
Publisher: Hardie Grant Publishing
Total Pages: 178
Release: 2023-06-07
Genre: Design
ISBN: 1761440322

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Now in a beautiful tenth-anniversary special edition, Fashion House is the first book from international illustration sensation and bestselling author Megan Hess, full of inspirational interiors from the world of fashion, past and present. Ever dreamed you could live in the suite of a Manhattan socialite? Or the grand estate of one of London's men-about-town, or a Parisian vintage loft? Within the sumptuously illustrated pages of this collection, Megan Hess has assembled some of the most decadent and indulgent interior designs from around the world, along with suggestions for how you can incorporate their fashionable style into your own spaces. With a gorgeous updated design and format, Fashion House will inspire and delight anyone with a love of fashion, a penchant for interior design or an appreciation for the signature illustrations of Megan Hess.


Textiles Technology to GCSE

Textiles Technology to GCSE
Author: Jane Down
Publisher: Oxford University Press, USA
Total Pages: 180
Release: 1999
Genre: Juvenile Nonfiction
ISBN: 9780198328131

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Using straightforward explanations and clear diagrams to provide a comprehensive reference bank of important concepts and skills, this textbook looks at generating a design, manufacturing, properties of fabrics and fibres and using IT.


Communicating Fashion

Communicating Fashion
Author: Myles Ethan Lascity
Publisher: Bloomsbury Publishing
Total Pages: 226
Release: 2021-03-25
Genre: Business & Economics
ISBN: 1350112259

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Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing