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| Author | : Saskia Scheibel |
| Publisher | : GRIN Verlag |
| Total Pages | : 33 |
| Release | : 2011-07 |
| Genre | : Computers |
| ISBN | : 364095596X |
Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (
| Author | : Saskia Scheibel |
| Publisher | : GRIN Verlag |
| Total Pages | : 14 |
| Release | : 2011-07-12 |
| Genre | : Computers |
| ISBN | : 3640956265 |
Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (
| Author | : Philip M. Napoli |
| Publisher | : Columbia University Press |
| Total Pages | : 266 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0231150350 |
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
| Author | : John L. Sullivan |
| Publisher | : SAGE |
| Total Pages | : 281 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1412970423 |
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
| Author | : Karen Ross |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 208 |
| Release | : 2003-12-16 |
| Genre | : Social Science |
| ISBN | : 0335227635 |
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
| Author | : John L. Sullivan (College teacher) |
| Publisher | : |
| Total Pages | : 346 |
| Release | : 2020 |
| Genre | : Mass media |
| ISBN | : 9781071872406 |
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
| Author | : James Webster |
| Publisher | : Routledge |
| Total Pages | : 200 |
| Release | : 2013-11-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136685936 |
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
| Author | : Andy Ruddock |
| Publisher | : SAGE |
| Total Pages | : 208 |
| Release | : 2000-12-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 141293334X |
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
| Author | : Pauline Eadie |
| Publisher | : Routledge |
| Total Pages | : 236 |
| Release | : 2015-09-16 |
| Genre | : Political Science |
| ISBN | : 1317502647 |
This book investigates how states in both the West and Asia have responded to multi-dimensional security challenges since the end of the Cold War, focusing on military transformation. Looking at a cross-section of different countries, this volume assesses how their armed forces have responded to a changing international security context. The book investigates two main themes. First, how the process of military ‘transformation’- in terms of technological advances and new ways of conducting warfare - has impacted on the militaries of various countries. These technologies are hugely expensive and the extent to which different states can afford them, and the ability of these states to utilise these technologies, differs greatly. Second, the volume investigates the social dimensions of military transformation. It reveals the expanding breadth of tasks that contemporary armed forces have been required to address. This includes the need for military forces to work with other actors, such as non-governmental agencies and humanitarian organisations, and the ability of armed forces to fight asymmetric opponents and conduct post-conflict reconstruction tasks. The conflicts in Iraq and Afghanistan exemplified how important the relationship between technological and social transformation has become. This book will be of much interest to students of strategic studies, military innovation, Asian politics, security studies and International Relations.
| Author | : Richard Butsch |
| Publisher | : Cambridge University Press |
| Total Pages | : 452 |
| Release | : 2000-04-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0521662532 |
This is a comprehensive survey of American entertainment audiences from the colonial period to the modern day.
