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| Author | : Mo Willan |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 273 |
| Release | : 2021-10-05 |
| Genre | : Business & Economics |
| ISBN | : 1472988574 |
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
| Author | : Mehmet BAŞ |
| Publisher | : Efe Akademi Yayınları |
| Total Pages | : 416 |
| Release | : 2023-08-29 |
| Genre | : Social Science |
| ISBN | : 6256504968 |
CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING Ahmet TÜRKMEN AUGMENTED MARKETING Bahar ÇELİK COGNITIVE MARKETING Belma YÖN MOBILE MARKETING Büşra MEYDAN - Esra VONA KURT MARKETING MYOPIA Dilek AYDOĞDU AGRICULTURE MARKETING Figen ARSLAN KOÇKAYA SUSTAINABLE AGRICULTURAL MARKETING Hüseyin Fatih ATLI SHOPPER MARKETING Elif ÜSTÜNDAĞLI ERTEN WORD OF MOUTH MARKETING (WOMM) Emine ŞENBABAOĞLU DANACI CONTENT MARKETING Hediye AYDOĞAN ChatGPT APPLICATIONS IN MARKETING Muhammed Furkan TAŞCI - Nil Esra DAL SOCIAL MEDIA MARKETING Melda ASLAN NEURO MARKETING Meysure Evren ÇELİK SÜTİÇER DATABASE MARKETING Murat SAKAL VIRAL MARKETING Müzeyyen ÖZHAVZALI RECREATION MARKETING Özlem GÜNCAN ONLINE AND OFFLINE MARKETING Özlem ÖZDEMİR SÜZER POLITICAL MARKETING Volkan TEMİZKAN AVATAR BASED MARKETING Zeynep AYTAÇ DIGITAL MARKETING Barış ARMUTCU
| Author | : İnci ERDOĞAN TARAKÇI |
| Publisher | : Efe Akademi Yayınları |
| Total Pages | : 289 |
| Release | : 2023-04-06 |
| Genre | : Social Science |
| ISBN | : 6256939778 |
RETRO MARKETING: A PRODUCT RECOMMENDATION FOR ENTERTAINMENT SERVICES Burcu GÖK - Özlem GÜNCAN NEUROGASTRONOMIC MARKETING Ceyhun UÇUK HR MARKETING Çağla DEMİR REMARKETING and RETARGETING Doğuş YÜKSEL STEALTH MARKETING Gizem TOKMAK DANIŞMAN MARKETING 5.0 Gürkan ÇALIŞKAN - Yakup ERDOĞAN GLOBAL MARKETING M. İhsan ÇUBUKCU SOCIAL MARKETING AND NONPROFIT ORGANIZATIONS Melda ASLAN BUZZ MARKETING Nilgün KÖKSALAN ETHICS OF DIGITAL MARKETING Özlem KARAMAN HYPER PERSONALIZED MARKETING Sefa Emre YILMAZEL MOBILE MARKETING Sena ALTIN SENSORY MARKETING Serhat BİNGÖL SUSTAINABLE MARKETING Sinem SARGIN SOCIAL MEDIA MARKETING Yakup ERDOĞAN - Gürkan ÇALIŞKAN BIG DATA MARKETING Murat SAKAL
| Author | : İnci ERDOĞAN TARAKÇI |
| Publisher | : Efe Akademi Yayınları |
| Total Pages | : 358 |
| Release | : 2023-06-30 |
| Genre | : Social Science |
| ISBN | : 625645281X |
CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN
| Author | : Edmund Jerome McCarthy |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 524 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Kathryn Waite |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 245 |
| Release | : 2018-02-26 |
| Genre | : Business & Economics |
| ISBN | : 1911396021 |
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
| Author | : Rob Stokes (eMarketing specialist) |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Internet marketing |
| ISBN | : |
| Author | : Jim Blythe |
| Publisher | : Pearson Education |
| Total Pages | : 354 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780273702054 |
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
| Author | : Callie Daum |
| Publisher | : Vibrant Publishers |
| Total Pages | : 135 |
| Release | : 2020-07-04 |
| Genre | : Business & Economics |
| ISBN | : 1949395804 |
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
| Author | : Greg W. Marshall |
| Publisher | : |
| Total Pages | : 416 |
| Release | : 2010-09 |
| Genre | : Marketing |
| ISBN | : 9780071082020 |
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.
