The Essentials Of Developing New Products Services And Operating Profitably PDF Download
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Author | : Robert W. James |
Publisher | : Research & Education Assoc. |
Total Pages | : 128 |
Release | : 1999-10 |
Genre | : Business & Economics |
ISBN | : 9780878912476 |
Download The Essentials of Developing New Products & Services and Operating Profitably Book in PDF, ePub and Kindle
This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.
Author | : Robin Karol |
Publisher | : John Wiley & Sons |
Total Pages | : 395 |
Release | : 2011-02-14 |
Genre | : Business & Economics |
ISBN | : 1118051289 |
Download New Product Development For Dummies Book in PDF, ePub and Kindle
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
Author | : |
Publisher | : Research & Education Assoc. |
Total Pages | : 132 |
Release | : |
Genre | : Industrial management |
ISBN | : 9780738670089 |
Download Developing New Products Services Essentials Book in PDF, ePub and Kindle
This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.
Author | : Robert G. Cooper |
Publisher | : Stage-Gate International |
Total Pages | : 216 |
Release | : 2009-03-06 |
Genre | : Business & Economics |
ISBN | : 1439224609 |
Download Lean, Rapid and Profitable New Product Development Book in PDF, ePub and Kindle
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com
Author | : Lawrence G. Sanders |
Publisher | : |
Total Pages | : |
Release | : 2012* |
Genre | : |
ISBN | : 9781453343609 |
Download Developing New Products and Services Book in PDF, ePub and Kindle
Author | : Wirtz |
Publisher | : Pearson Education India |
Total Pages | : 712 |
Release | : |
Genre | : |
ISBN | : 9353942586 |
Download Essentials of Services Marketing, 3e Book in PDF, ePub and Kindle
Offering a comprehensive view of a field that is evolving at an unprecedented pace, Essentials of Services Marketing, Third Edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy. Features: • The book uses a systematic learning approach. Each chapter has clear learning objectives, an organizing framework that provides a quick overview of the chapter’s contents and line of argument, and chapter summaries in bullet form that condense the core concepts and messages of each chapter. • Opening vignettes and boxed inserts within the chapters are designed to capture student interest and provide opportunities for in-class discussions. They describe significant research findings, illustrate practical applications of important service marketing concepts, and describe best practices by innovative service organizations. • Contains the most relevant contexts of services marketing based on the Indian perspective in the form of relevant examples, theoretical questions, practical exercises, activities and references. • A simple demonstration of concepts with appropriate figures/images for better understanding. • The book also shares an overview of other global services marketing aspects along with examples in a lucid manner. Table of Contents: Part I: Understanding Service Markets, Products, and Customers Chapter 1: Introduction to Services Marketing Chapter 2: Consumer Behavior in a Services Context Chapter 3: Positioning Services in Competitive Markets Part II: Applying the 4 Ps of Marketing to Services Chapter 4: Developing Service Products and Brands Chapter 5: Distributing Services through Physical and Electronic Channels Chapter 6: Setting Prices and Implementing Revenue Management Chapter 7: Promoting Services and Educating Customers Part III: Managing the Customer Interface Chapter 8: Designing Service Processes Chapter 9: Balancing Demand and Capacity Chapter 10: Crafting the Service Environment Chapter 11: Managing People for Service Advantage Part IV: Developing Customer Relationships 389 Chapter 12: Managing Relationships and Building Loyalty Chapter 13: Complaint Handling and Service Recovery Part V: Striving for Service Excellence Chapter 14: Improving Service Quality and Productivity Chapter 15: Building a World-Class Service Organization Part VI: Cases
Author | : Group of Authors |
Publisher | : Czech Institute of Academic Education |
Total Pages | : 100 |
Release | : 2021-11-25 |
Genre | : Business & Economics |
ISBN | : 8088203244 |
Download Proceedings of IAC in Budapest 2021 Book in PDF, ePub and Kindle
International Academic Conferences: Global Education, Teaching and Learning (IAC-GETL) Engineering, Transport, IT and Artificial Intelligence (IAC-ETITAI) Management, Economics, Business and Marketing (IAC-MEBM)
Author | : George Serafeim |
Publisher | : HarperCollins Leadership |
Total Pages | : 225 |
Release | : 2022-08-09 |
Genre | : Business & Economics |
ISBN | : 1400230365 |
Download Purpose and Profit Book in PDF, ePub and Kindle
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
Author | : Catherine Stenzel |
Publisher | : Wiley |
Total Pages | : 271 |
Release | : 2003-01-30 |
Genre | : Business & Economics |
ISBN | : 0471445096 |
Download Essentials of Cost Management Book in PDF, ePub and Kindle
An accessible, practical survey of cost management methods Essentials of Cost Management provides an unbiased survey and explanation of the cost management approaches and methods currently available for immediate application in day-to-day activities. Rather than advocate a particular method, this book assists readers in choosing the best approach or blend of cost management strategies to address specific business problems. The expert authors also discuss cutting-edge topics such as target costing, capacity management, and activity-based costing/management.
Author | : Paul Baines |
Publisher | : Oxford University Press, USA |
Total Pages | : 438 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0199646503 |
Download Essentials of Marketing Book in PDF, ePub and Kindle
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.