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The Emerging High-Tech Consumer

The Emerging High-Tech Consumer
Author: Allan Reddy
Publisher: Bloomsbury Publishing USA
Total Pages: 177
Release: 1997-07-16
Genre: Business & Economics
ISBN: 0313008191

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Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.


High Tech Trash

High Tech Trash
Author: Elizabeth Grossman
Publisher: Island Press
Total Pages: 351
Release: 2006-05-06
Genre: Computers
ISBN: 1597263834

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The Digital Age was expected to usher in an era of clean production, an alternative to smokestack industries and their pollutants. But as environmental journalist Elizabeth Grossman reveals in this penetrating analysis of high tech manufacture and disposal, digital may be sleek, but it's anything but clean. Deep within every electronic device lie toxic materials that make up the bits and bytes, a complex thicket of lead, mercury, cadmium, plastics, and a host of other often harmful ingredients. High Tech Trash is a wake-up call to the importance of the e-waste issue and the health hazards involved. Americans alone own more than two billion pieces of high tech electronics and discard five to seven million tons each year. As a result, electronic waste already makes up more than two-thirds of the heavy metals and 40 percent of the lead found in our landfills. But the problem goes far beyond American shores, most tragically to the cities in China and India where shiploads of discarded electronics arrive daily. There, they are "recycled"-picked apart by hand, exposing thousands of workers and community residents to toxics. As Grossman notes, "This is a story in which we all play a part, whether we know it or not. If you sit at a desk in an office, talk to friends on your cell phone, watch television, listen to music on headphones, are a child in Guangdong, or a native of the Arctic, you are part of this story." The answers lie in changing how we design, manufacture, and dispose of high tech electronics. Europe has led the way in regulating materials used in electronic devices and in e-waste recycling. But in the United States many have yet to recognize the persistent human health and environmental effects of the toxics in high tech devices. If Silent Spring brought national attention to the dangers of DDT and other pesticides, High Tech Trash could do the same for a new generation of technology's products.


Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
Total Pages: 584
Release: 2010
Genre: Business & Economics
ISBN: 9780136049968

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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.


Successful Marketing Strategy for High-tech Firms

Successful Marketing Strategy for High-tech Firms
Author: Eric Viardot
Publisher: Artech House
Total Pages: 338
Release: 2004
Genre: Business & Economics
ISBN: 9781580537018

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Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.


The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management
Author: Hossein Bidgoli
Publisher: John Wiley & Sons
Total Pages: 961
Release: 2010-01-12
Genre: Business & Economics
ISBN: 047024948X

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The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners


The Emerging High-tech Industry

The Emerging High-tech Industry
Author: United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations
Publisher:
Total Pages: 416
Release: 1998
Genre: Political Science
ISBN:

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The Emerging High-tech Industry

The Emerging High-tech Industry
Author: United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations
Publisher:
Total Pages: 426
Release: 1998
Genre: Political Science
ISBN:

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Mobilized Marketing and the Consumer: Technological Developments and Challenges

Mobilized Marketing and the Consumer: Technological Developments and Challenges
Author: Yamamoto, Gonca Telli
Publisher: IGI Global
Total Pages: 292
Release: 2009-11-30
Genre: Education
ISBN: 1605669172

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"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.


High-tech Entrepreneurship in Asia

High-tech Entrepreneurship in Asia
Author: Marina Yue Zhang
Publisher: Edward Elgar Publishing
Total Pages: 347
Release: 2014-05-14
Genre: Business & Economics
ISBN: 1781007594

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This volume examines the relationships between high-tech entrepreneurship and innovation in an important new technology - mobile payments - in Korea and China, the countries that led the world in the development and diffusion of this technology.