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| Author | : Christian Leborg |
| Publisher | : Princeton Architectural Press |
| Total Pages | : 100 |
| Release | : 2006-05-11 |
| Genre | : Art |
| ISBN | : 9781568985817 |
Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.
| Author | : Angela Riechers |
| Publisher | : Princeton University Press |
| Total Pages | : 240 |
| Release | : 2024-02-06 |
| Genre | : Business & Economics |
| ISBN | : 0691231222 |
A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written content Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text Introduces the practical, cultural, conceptual, and scientific factors that influence image use Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography
| Author | : Goran Djordjevic |
| Publisher | : |
| Total Pages | : 18 |
| Release | : 1997-01-01 |
| Genre | : Visual perception |
| ISBN | : 9781900351058 |
| Author | : Angela Riechers |
| Publisher | : Princeton University Press |
| Total Pages | : 0 |
| Release | : 2024 |
| Genre | : Design |
| ISBN | : 0691231230 |
A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work--and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations--drawn from a wide range of styles, media, and eras--that demonstrate the principles of visual grammar and how images can support and enhance written content Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text Introduces the practical, cultural, conceptual, and scientific factors that influence image use Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography
| Author | : Gunther R. Kress |
| Publisher | : Psychology Press |
| Total Pages | : 318 |
| Release | : 1996 |
| Genre | : Design |
| ISBN | : 9780415106009 |
Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design the authors examine the ways in which images communicate meaning.
| Author | : Alois Riegl |
| Publisher | : Princeton University Press |
| Total Pages | : 0 |
| Release | : 2021-03-23 |
| Genre | : Art |
| ISBN | : 1890951463 |
A to is Riegl (1858-1905) was one of the greatest modern art historians. The most important member of the so-called "Vienna School," Riegl developed a highly refined technique of visual or formal analysis, as opposed to the iconological method with its emphasis on decoding motifs through recourse to texts. Riegl also pioneered understanding of the changing role of the viewer, the significance of non-high art objects or what would now be called visual or material culture, and theories of art and art history, including his much-debated neologism Kunstwollen (the will of art). At last, his Historical Grammar of the Visual Arts, which brings together the diverse threads of his thought, is available to an English-language audience, in a superlative translation by Jacqueline E. Jung. In one of the earliest and perhaps the most brilliant of all art historical "surveys," Riegl addresses the different visual arts within a sweeping conception of the history of culture. His account derives, from Hegelian models but decisively opens onto alternative pathways that continue to complicate attempts to reduce art merely to the artist's intentions or its social and historical functions. Book jacket.
| Author | : Goran Đorđević |
| Publisher | : |
| Total Pages | : 126 |
| Release | : 1984 |
| Genre | : |
| ISBN | : |
Is it possible to reason by means of images? If it is, then with what kind of images can we organize thoughts? How can the rules governing the relations between images be established? Could these relations be as complex and productive as those defined within the grammar of the verbal language? The basic construction of an y language, especially a developed one, is a structure of formal rules which regulate the relations between its signs or elements. For verbal language it is a syntax which regulates all relationships between elements of a certain language: alphabet. words and sentences. This work is an attempt to explore and establish a set of formal rules between a large and complex group of standardized visual signs which I call discrete visual structures. A fundamental characteristic of a discrete visual structure is its possibility to be visually represented. The relations between these structures depend primarily on their graphic organization and structural characteristics. Elements of each structure can be presented as finite parts of the plane surface. There are four basic types of discrete visual structures: spatial structure, qualitative structure, state of space and visual process. I have based this presentation of discrete visual structures on two different types of signs: visual and verbal. but the visual presentation of images is the essential subject of this analysis. Verbal signs (written text) are used here as a necessary meta-language in order to communicate the basic ideas on discrete visual structures to the readers.
| Author | : Donis A Dondis |
| Publisher | : MIT Press |
| Total Pages | : 214 |
| Release | : 1974-09-15 |
| Genre | : Design |
| ISBN | : 9780262540292 |
This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
| Author | : Joseph A. Gatto |
| Publisher | : |
| Total Pages | : 260 |
| Release | : 1987 |
| Genre | : Art |
| ISBN | : 9780871921826 |
Alberta Authorized Resource for grade 9 1991-2001.
| Author | : Bryony Gomez-Palacio |
| Publisher | : |
| Total Pages | : 401 |
| Release | : 2009 |
| Genre | : Art |
| ISBN | : 1592534473 |
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
