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Design Elements

Design Elements
Author: Timothy Samara
Publisher: Rockport Publishers
Total Pages: 273
Release: 2007-04-01
Genre: Design
ISBN: 1616736364
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

The Elements of Graphic Design

The Elements of Graphic Design
Author: Alex W. White
Publisher: Simon and Schuster
Total Pages: 224
Release: 2011-03-15
Genre: Design
ISBN: 1581157800
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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Exploring the Elements of Design

Exploring the Elements of Design
Author: Poppy Evans
Publisher: Cengage Learning
Total Pages: 321
Release: 2012
Genre: Commercial art
ISBN: 9781111645502
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Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

The Elements of Design

The Elements of Design
Author: Noel Riley
Publisher:
Total Pages: 554
Release: 2003-10-28
Genre: Architecture
ISBN:
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The team behind "The Elements of Style" has produced an elegant companion that will appeal to an even broader audience. "The Elements of Design" presents a comprehensive visual survey covering five centuries of the styles that have influenced the decorative arts in the Western world. 3,000+ prints, photos & line drawings.

Design Elements, Color Fundamentals

Design Elements, Color Fundamentals
Author: Aaris Sherin
Publisher: Rockport Publishers
Total Pages: 160
Release: 2012-01-01
Genre: Design
ISBN: 161058189X
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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Elements of Design

Elements of Design
Author: Gail Freet Hannah
Publisher: Princeton Architectural Press
Total Pages: 162
Release: 2013-07-02
Genre: Design
ISBN: 1616891742
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A hands-on book design students and designers alike will welcome. Elements of Design is a tribute to an exceptional teacher and a study of the abstract visual relationships that were her lifelong pursuit. Rowena Reed Kiostellow taught industrial design at Pratt Institute for more than fifty years and the designers she trained-and the designers they're training today-have changed the face of American design. This succinct, instructive, invaluable book reconstructs the series of exercises that led Kostellow's students from the manipulation of simple forms to the creation of complex solutions to difficult design problems. It includes her exercises and commentary along with selected student solutions, and concludes with examples of work from former students who became leaders in the field, including such well-known figures as Tucker Viemeister, Ralph Applebaum, Ted Muehling, and many others.

An Illustrated Field Guide to the Elements and Principles of Art + Design

An Illustrated Field Guide to the Elements and Principles of Art + Design
Author: Joshua Field
Publisher: Lulu.com
Total Pages: 88
Release: 2018
Genre: Art
ISBN: 1387997319
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Discover the hidden language of images using this full-color guide to the Elements and Principles of Art and Design with over 200 individual illustrations and 30 artwork examples. This comprehensive illustrated exploration of how images are composed is organized for easy reference and explores each element and principle in depth. Unlike big textbooks, this field guide-sized edition can easily slip into a bag or pocket for your next trip to the museum, design meeting, or classroom critique.

The Elements of Design

The Elements of Design
Author: Loan Oei
Publisher:
Total Pages: 208
Release: 2002
Genre: Architecture
ISBN: 9780500283394
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The bark of a plane tree in Paris; a detail of a cotton towel in Japan; sunset in the Egyptian desert; soil in the Yosemite National Park, California; a tiled floor in Bangkok; a wall in Ferrara; an iron cart wheel in Antwerp...colours, textures, forms and shapes are the basis of this unique sourcebook that reveals the elements common to all design and literally teaches us how to see. Hauntingly beautiful and deeply instructive, it surveys our whole environment, natural and manmade, and shows us how it can be defined in terms of basic elements: variable arrangements of dots; lines that are straight, curving, bending or crossing; planes such as rectangles, squares, lozenges, triangles and circles. All these are represented in this book, with telling juxtapositions, in a wide range of materials and techniques, in one sense timeless and universal, in another datable and culturally conditioned. Ever-recurring design elements, they take us to the heart of the creative process: a creative transformation that may involve inspiration or imitation, representation or limitation. Destined to become a cult book for artists, designers and craftspeople of all kinds, as well as being an important educational tool, this amazing volume is a startling reminder of how the search for something new is a voyage of rediscovery into past and present forms.

The Four Elements of Design

The Four Elements of Design
Author: Vicente Wolf
Publisher: Rizzoli Publications
Total Pages: 256
Release: 2016-04-12
Genre: House & Home
ISBN: 0847848159
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From interior design icon Vicente Wolf, an inspirational guide for home decorators to designing unforgettable spaces based on the four natural elements. Based on Vicente Wolf’s belief that the classical elements—earth, water, air, and fire—form the basic building blocks of great interior design, the book is divided into four sections. Through breathtaking photography (by Wolf himself) and an engaging narrative, Wolf walks the reader through the process of designing around these principles. Air showcases projects that contain a lightness of spirit, open in feeling, with a palette that creates an atmosphere without boundaries. Earth features grounded interiors, where stone, wood, and natural textures form the foundation. Water shows fluidity and environments with reflective shades of blues and aqua, while deep colors, reds, and dramatic qualities are showcased in Fire. The dwellings presented, in rich detail, include more than a dozen projects, such as Long Island beach houses, Manhattan apartments, and sumptuous homes in New York, Connecticut, and California. Through this unique concept, Wolf proves why he is the uncontested master of cool, luminous rooms that combine strength and sensuality.

The Elements of Logo Design

The Elements of Logo Design
Author: Alex W. White
Publisher: Simon and Schuster
Total Pages: 224
Release: 2017-09-05
Genre: Design
ISBN: 1621536033
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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.