The Effects Of Social Media Advertising In China PDF Download
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| Author | : Changchun Xuan |
| Publisher | : Taylor & Francis |
| Total Pages | : 149 |
| Release | : 2022-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1000646475 |
Download The Effects of Social Media Advertising in China Book in PDF, ePub and Kindle
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.
| Author | : Hong Cheng |
| Publisher | : Copenhagen Business School Press DK |
| Total Pages | : 324 |
| Release | : 2009 |
| Genre | : Advertising |
| ISBN | : 9788763002271 |
Download Advertising and Chinese Society Book in PDF, ePub and Kindle
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
| Author | : Xinyuan Wang |
| Publisher | : UCL Press |
| Total Pages | : 238 |
| Release | : 2016-09-13 |
| Genre | : Social Science |
| ISBN | : 191063462X |
Download Social Media in Industrial China Book in PDF, ePub and Kindle
Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.
| Author | : Frank Bittner |
| Publisher | : Diplom.de |
| Total Pages | : 112 |
| Release | : 2006-05 |
| Genre | : |
| ISBN | : 9783838695990 |
Download Advertising in a Changing China Book in PDF, ePub and Kindle
Inhaltsangabe: Abstract: The transition from a command economy to a market based economy has been remarkably successful in China. The economic reform implemented in China during the last two decades has significantly improved the living standards of the Mainland Chinese. The rapid pace of economic development has brought about an increasing purchasing power of the Chinese population who is more willing to spend. Until the economic reform, the Chinese Mainlanders had largely been isolated from foreign goods and services. However, changing from a socialist economy to a planned economy supplemented by market forces, China as a huge potential consumer market is flooded with a tremendous number of foreign imported goods for consumers to choose from. Following its admission to the World Trade Organization in December 2001 after 15 years of negotiation, marketers around the world are also increasingly attracted to the promise of China as an emerging and profitable market. The outlook for continued growth in China is good and if current performance continues, annual income per capita should exceed US$6,500 by 2020. Kenichi Ohmae remarked that it took the Asian tigers more than fifteen years to build their economies as symbols of new developmentit is taking China only a few years to supplant them. As the market becomes competitive, it is essential for companies to be able to quickly create product awareness among the potential consumers in order to secure a share-of-the-mind of the consumers and subsequently influence their choice decision among competing brands. Advertising is one of the marketing elements and possibly, an effective one that can assist companies to make their brands known to the market. However, whilst it is evident that there is a dramatic impact of economic reform and drive for modernization over the past two decades, the Chinese market has many special characteristics that present several challenges and opportunities for multinational businesses, par"
| Author | : Mike Kent |
| Publisher | : Routledge |
| Total Pages | : 312 |
| Release | : 2017-09-27 |
| Genre | : Computers |
| ISBN | : 1351661825 |
Download Chinese Social Media Book in PDF, ePub and Kindle
This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diaspora, public health, political activism and non-governmental organisations (NGOs). The book is not only rich in its theoretical perspectives but also in its methodologies. Contributors use both qualitative and quantitative methods to study Chinese social media and its social–cultural–political implications, such as case studies, in-depth interviews, participatory observations, discourse analysis, content analysis and data mining.
| Author | : Luanne Minn |
| Publisher | : |
| Total Pages | : 144 |
| Release | : 2021-07-29 |
| Genre | : |
| ISBN | : |
Download The Chinese Social Media Market Book in PDF, ePub and Kindle
There are one billion active social media users in China. They spend almost two hours per day using social media. And 80% of unplanned e-commerce purchases come from social channels. So if you want to connect with your Chinese customers, social media marketing is indispensable. This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience. You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.
| Author | : Jing Wang |
| Publisher | : Harvard University Press |
| Total Pages | : 428 |
| Release | : 2010-04-10 |
| Genre | : Business & Economics |
| ISBN | : 0674268237 |
Download Brand New China Book in PDF, ePub and Kindle
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
| Author | : Wenbo Kuang |
| Publisher | : Springer |
| Total Pages | : 293 |
| Release | : 2018-08-29 |
| Genre | : Social Science |
| ISBN | : 9811309140 |
Download Social Media in China Book in PDF, ePub and Kindle
Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a ‘butterfly effect’ model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the ‘20 million’ phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies. Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.
| Author | : Sebastian Baumann |
| Publisher | : GRIN Verlag |
| Total Pages | : 14 |
| Release | : 2012-10-29 |
| Genre | : Literary Collections |
| ISBN | : 3656298157 |
Download Development and Current Characteristics of Social Media in China Book in PDF, ePub and Kindle
Essay from the year 2011 in the subject English Language and Literature Studies - Other, grade: 1,0, University of Hamburg (Institut für Anglistik und Amerikanistik), course: Business English C: Emerging Markets – China and India, language: English, abstract: The People’s Republic of China is a country of many superlatives. It is not only the most populous state and fastest growing economy, but also home to the largest Internet community in the world. Today, China’s population consists of more than 457 million Internet users who work with the World Wide Web in lots of different ways. As in many other countries, “Social Media” has become a crucial aspect of China’s everyday Internet and business life. Still, this use of “Social Media” cannot be taken for granted considering the strong governmental control over citizens’ personal lives a couple of decades ago, and in some aspects its characteristics and terms of use differ from the rest of the world. In this essay, I first want to present the development of China’s (digital) communication in order to provide a better understanding of former and current aspects of media in general. Then, I will have a closer look at the characteristics of “Social Media” in China. This chapter will include a rough definition of the term “Social Media” to avoid misinterpretation. Finally, I will deal with economic aspects by explaining so-called “Social Business” in China.
| Author | : Kara K. W. Chan |
| Publisher | : |
| Total Pages | : 228 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : |
Download Advertising to Children in China Book in PDF, ePub and Kindle
This book addresses effective marketing and advertising to children in China, the country with the largest population of children in the world and which is rapidly becoming a market-driven economy.
