The Effects Of Menu Costs On Retail Performance PDF Download
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| Author | : Ioannis Stamatopoulos |
| Publisher | : |
| Total Pages | : 32 |
| Release | : 2019 |
| Genre | : |
| ISBN | : |
Download The Effects of Menu Costs on Retail Performance Book in PDF, ePub and Kindle
We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased gross margins substantially, which implies profit gains that go far beyond labor cost savings. We also explore the mechanism behind this effect. We find that the lift in gross margins was associated with an increase in quantity sold and a decrease in price per unit sold, and that the lift primarily came from low-shelf life product categories. Moreover, we find that more and smaller price changes occurred with ESLs. These additional price changes were mostly price decreases, and were dispersed in time. Our findings are consistent with reductions in both variable and fixed menu costs (i.e., both costs that scale with the number of products affected and costs that do not).
| Author | : Barick Chung |
| Publisher | : |
| Total Pages | : 1 |
| Release | : 2013 |
| Genre | : |
| ISBN | : |
Download Menu Costs and Sale Strategies of Multiproduct Retailers Book in PDF, ePub and Kindle
In a typical sale model, retailers compete for informed consumers by changing prices in every period. Thus, if menu costs resist price adjustments, they prevent not only prices from equilibrating demands and supplies, but also retailers' competition. I investigate the effects of menu costs on the sale strategies of multiproduct retailers. If menu costs are positive and less than a critical level, each store will place a subset of items on sale, so that the marginal menu cost is equal to the benefit of an additional item being on sale. Non-sale items create a problem because they are easily undercut by rival stores. To prevent undercutting, the stores will hide the identity of the non-sale items and choose prices of the sale items from a continuous distribution. Consequently, we observe both regular prices and periodic sales. Over seasonal cycles menu costs do not change, but bulk purchases occur in seasonal peak periods. This triggers more sale items and as a result the stores lower average prices in peaks.
| Author | : K. Sudhir |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 247 |
| Release | : 2023-03-13 |
| Genre | : Business & Economics |
| ISBN | : 1802628770 |
Download Artificial Intelligence in Marketing Book in PDF, ePub and Kindle
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
| Author | : Alan Collins |
| Publisher | : |
| Total Pages | : 22 |
| Release | : 1997 |
| Genre | : Grocery trade |
| ISBN | : |
Download Below Cost Legislation and Retail Performance Book in PDF, ePub and Kindle
| Author | : Charles A. Ingene |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 590 |
| Release | : 2006-01-27 |
| Genre | : Business & Economics |
| ISBN | : 0387227903 |
Download Mathematical Models of Distribution Channels Book in PDF, ePub and Kindle
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
| Author | : Shantanu Dutta |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : |
| ISBN | : |
Download Menu Costs, Posted Prices, and Multiproduct Retailers Book in PDF, ePub and Kindle
We use a unique store-level data set to directly measure menu costs and to study the price change process at a large U.S. drugstore chain. We compare and contrast the magnitude of these measures with similar measures from 4 large U.S. supermarket chains. We find that (1) the actual magnitude of menu costs as a share of revenues, (2) menu costs per price change, (3) the frequent use of promotional pricing, and (4) the use of weekly pricing rules, are similar across both retail formats. Given that the main common features of these two types of retail formats are that (i) they both use posted prices, and (ii) both are multiproduct retailers selling a large number of products, our findings suggest that the magnitude of the menu cost components we measure, and the price change practices we document, may be generalizable across retail formats with these two features.
| Author | : Tom Coens |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 362 |
| Release | : 2002-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1605093955 |
Download Abolishing Performance Appraisals Book in PDF, ePub and Kindle
The authors separate the five discrete functions of appraisal: coaching, feedback, compensation, employee development, and legal documentation and clarify the objectives of each. They examine the atrocious track record of appraisals.
| Author | : Naresh K Malhotra |
| Publisher | : Routledge |
| Total Pages | : 216 |
| Release | : 2017-07-05 |
| Genre | : Business & Economics |
| ISBN | : 1351551051 |
Download Review of Marketing Research Book in PDF, ePub and Kindle
"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.
| Author | : Margaret Ray |
| Publisher | : Macmillan |
| Total Pages | : 928 |
| Release | : 2010-07-30 |
| Genre | : Business & Economics |
| ISBN | : 142925730X |
Download Krugman's Macroeconomics for AP* Book in PDF, ePub and Kindle
"Adapted from Macroeconomics, Second edition by Paul Krugman and Robin Wells."
| Author | : Ulrich Koester |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 548 |
| Release | : 2023-08-21 |
| Genre | : Business & Economics |
| ISBN | : 1527528308 |
Download Agricultural Price Formation in Theory and Reality Book in PDF, ePub and Kindle
The thirteen chapters in this book introduce students to the theory and analysis of price determination in markets for agricultural and food products, and in markets for the main factors of production in agriculture – land, labour and capital. The book is targeted at advanced BSc as well as MSc students. It covers neoclassical economic theory as well as the many unique institutions and policies that affect agricultural price determination. The chapters cover important characteristics of agricultural and food markets and prices, such as the role of institutions and organisations for agricultural price formation, imperfect competition, the role of technical change, retail pricing, price volatility and futures markets. The included case studies and exercises will enable students to apply what they have learned and test their comprehension.
