The Dynamics Of Influencer Marketing PDF Download
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| Author | : José M. Álvarez-Monzoncillo |
| Publisher | : Taylor & Francis |
| Total Pages | : 262 |
| Release | : 2022-08-08 |
| Genre | : Business & Economics |
| ISBN | : 100068699X |
Download The Dynamics of Influencer Marketing Book in PDF, ePub and Kindle
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
| Author | : Mayfair Digital Agency |
| Publisher | : Mayfair Digital Agency |
| Total Pages | : 10 |
| Release | : 2021-02-11 |
| Genre | : Business & Economics |
| ISBN | : |
Download The Power of Influencer Marketing in the Digital Age Book in PDF, ePub and Kindle
"The Power of Influencer Marketing in the Digital Age" is an insightful eBook that explores the dynamic landscape of influencer marketing and its profound impact on contemporary brand strategies. Authored by [Author Name], a seasoned expert in digital marketing, this book uncovers the strategic significance of collaborating with influencers to drive brand awareness, credibility, and consumer engagement. Through comprehensive research and real-life case studies, readers gain valuable insights into the diverse types of influencers, from macro to micro, and how to effectively select the right ones for their brand's objectives. Packed with practical tips and actionable techniques, the eBook guides marketers and entrepreneurs on building authentic relationships with influencers and crafting compelling campaigns that resonate with modern audiences. Whether you are new to influencer marketing or looking to optimize your existing efforts, "The Power of Influencer Marketing in the Digital Age" is an indispensable resource that will empower you to thrive in today's ever-evolving digital landscape.
| Author | : Brandi Watkins |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 249 |
| Release | : 2021-03-15 |
| Genre | : Social Science |
| ISBN | : 1793613656 |
Download Research Perspectives on Social Media Influencers and their Followers Book in PDF, ePub and Kindle
Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.
| Author | : Mayfair Digital Agency |
| Publisher | : Mayfair Digital Agency |
| Total Pages | : 10 |
| Release | : 2023-07-05 |
| Genre | : Business & Economics |
| ISBN | : |
Download Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies Book in PDF, ePub and Kindle
"Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies" is a comprehensive guide that dives deep into the world of influencer marketing, specifically tailored for the beauty and fashion industry. Written by industry experts, this eBook explores the latest trends and strategies that can help brands effectively leverage the power of influencers to promote their products and connect with their target audience. From micro-influencers to celebrity endorsements, the book provides valuable insights and case studies, showcasing successful campaigns and their impact. With a focus on practical advice, readers will learn how to identify the right influencers, build fruitful partnerships, measure campaign success, and navigate the ever-changing landscape of social media. Whether you're a brand looking to enhance your marketing efforts or an aspiring influencer seeking to understand the dynamics of the industry, this book is an indispensable resource for anyone interested in influencer marketing in the beauty and fashion world.
| Author | : Teixeira, Sandrina |
| Publisher | : IGI Global |
| Total Pages | : 388 |
| Release | : 2023-12-08 |
| Genre | : Business & Economics |
| ISBN | : |
Download Using Influencer Marketing as a Digital Business Strategy Book in PDF, ePub and Kindle
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
| Author | : Kristy Sammis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 55 |
| Release | : 2015-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1119114098 |
Download Influencer Marketing For Dummies Book in PDF, ePub and Kindle
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
| Author | : Yoesoep Edhie Rachmad |
| Publisher | : PT. Sonpedia Publishing Indonesia |
| Total Pages | : 138 |
| Release | : 2024-06-09 |
| Genre | : Business & Economics |
| ISBN | : 6238634588 |
Download The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World Book in PDF, ePub and Kindle
"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digital figures, can enhance engagement, build trust, and drive purchasing decisions. Key theories such as Digital Influence Theory, Network Influence Theory, Trust-Based Marketing Theory, Engagement Influence Theory, and Authenticity and Credibility Theory are explored to provide a comprehensive understanding of the digital consumer landscape. By combining these theories with practical insights, the book equips marketers and business leaders with the tools to navigate and succeed in the evolving world of digital marketing. Discover how the power of influencers and viral marketing can transform your approach to consumer engagement and drive business success in "The Future of Influencer Marketing."
| Author | : Nick Westergaard |
| Publisher | : AMACOM |
| Total Pages | : 240 |
| Release | : 2018-05-08 |
| Genre | : Business & Economics |
| ISBN | : 0814439233 |
Download Brand Now Book in PDF, ePub and Kindle
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
| Author | : Aron Levin |
| Publisher | : Apress |
| Total Pages | : 170 |
| Release | : 2019-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1484255038 |
Download Influencer Marketing for Brands Book in PDF, ePub and Kindle
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
| Author | : Joel Backaler |
| Publisher | : Springer |
| Total Pages | : 214 |
| Release | : 2018-08-22 |
| Genre | : Business & Economics |
| ISBN | : 3319783963 |
Download Digital Influence Book in PDF, ePub and Kindle
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
