The Dartnell Direct Advertising Guide PDF Download

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The Dartnell Advertiser's Guide

The Dartnell Advertiser's Guide
Author: Dartnell Corporation
Publisher:
Total Pages: 458
Release: 1926
Genre: Advertising agencies
ISBN:

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The Complete Idiot's Guide to Direct Marketing

The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
Total Pages: 394
Release: 2001
Genre: Business & Economics
ISBN: 9780028642109

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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.


The Dartnell Sales Promotion Handbook

The Dartnell Sales Promotion Handbook
Author: Tamara Brezen Block
Publisher:
Total Pages: 936
Release: 1994
Genre: Business & Economics
ISBN:

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Planning; Techniques; Strategies; Issues.