The Customer Trap PDF Download
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| Author | : Andrew R. Thomas |
| Publisher | : Apress |
| Total Pages | : 173 |
| Release | : 2015-04-07 |
| Genre | : Business & Economics |
| ISBN | : 1484203852 |
Download The Customer Trap Book in PDF, ePub and Kindle
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success.
| Author | : Melissa Perri |
| Publisher | : O'Reilly Media |
| Total Pages | : 200 |
| Release | : 2018-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1491973765 |
Download Escaping the Build Trap Book in PDF, ePub and Kindle
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
| Author | : MacKenzie Bezos |
| Publisher | : Vintage |
| Total Pages | : 226 |
| Release | : 2013-03-12 |
| Genre | : Fiction |
| ISBN | : 0307959740 |
Download Traps Book in PDF, ePub and Kindle
Reclusive movie star Jessica Lessing is finally coming out of hiding—to confront her father, a con man who has been selling her out to the paparazzi for years. On her four-day road trip to Las Vegas, she encounters three unexpected allies—Vivian, a teenager with newborn twins; Lynn, a dog shelter owner living in isolation on a ranch in rural Nevada; and Dana, a fearless ex-military bodyguard wrestling with secrets of her own. As their fates collide, each woman will find a chance at redemption that she never would have thought possible. MacKenzie Bezos’s taut prose, tough characters, and nuanced insights give this novel a complexity that few thrillers can match. This ebook edition includes a Reading Group Guide.
| Author | : Thomas Kolster |
| Publisher | : Routledge |
| Total Pages | : 255 |
| Release | : 2020-05-28 |
| Genre | : Business & Economics |
| ISBN | : 1000034682 |
Download The Hero Trap Book in PDF, ePub and Kindle
Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
| Author | : Bharat Anand |
| Publisher | : Random House Group |
| Total Pages | : 464 |
| Release | : 2016-10-18 |
| Genre | : Business & Economics |
| ISBN | : 0812995384 |
Download The Content Trap Book in PDF, ePub and Kindle
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
| Author | : Richard A. D'Aveni |
| Publisher | : Harvard Business Press |
| Total Pages | : 209 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 1422103153 |
Download Beating the Commodity Trap Book in PDF, ePub and Kindle
In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provides a tool for diagnosing your competitive position and shows you how to strengthen it.
| Author | : Andrew R. Thomas |
| Publisher | : Praeger |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Dealers (Retail trade) |
| ISBN | : 9780313365522 |
Download The Distribution Trap Book in PDF, ePub and Kindle
In this book, two business experts take an incisive look at product distribution--one of the most important forces shaping the American and global landscape. It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. The Distribution Trap: Keeping Your Innovations from Becoming Commodities is the eye-opener that can help turn things around. Current marketing and distribution notions, the authors contend, have wrongly convinced thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces. By catering to the mass market, innovators are allowing mega-distributors to dilute the value of their products and services, imposing costs and changes in strategic direction and operational control. Fortunately, there are practical steps innovators can take to control--and retain--the value of their products and services. The first section of the book explains the distribution trap, detailing how it hurts companies by forcing them to reduce costs, often by chasing cheap labor overseas. The second section details how to avoid the trap, it's a lesson U.S. companies ignore at their own peril. - Presents original research, including interviews - Includes a chapter-length case study on the German outdoor products maker STIHL, and other case studies on Oreck, Rubbermaid, and Goodyear - Offers 10 images, figures, and graphs
| Author | : M. William Phelps |
| Publisher | : Pinnacle Books |
| Total Pages | : 478 |
| Release | : 2013-03-18 |
| Genre | : True Crime |
| ISBN | : 0786033762 |
Download Death Trap Book in PDF, ePub and Kindle
The true-crime story of a bitter divorcée and the murder of her ex and his new wife, by the New York Times bestselling author of Cruel Death. It started when Alan Bates and his new wife arrived at his ex's house to pick up his two daughters for a weekend visit. Then two charred bodies were found in a burned-out car on a lonely Georgia road . . . and investigators pieced together a shattering story of a vicious divorce, a spurned woman's bitter rage, and a thirst for revenge that led to cruel, unflinching murder. Updating this gripping true-life thriller with shocking new details, M. William Phelps uncovers the cold heart of an unthinkable crime. Praise for Death Trap “A chilling tale of a sociopathic wife and mother willing to sacrifice all those around her to satisfy her boundless narcissism . . . A compelling journey . . . . Fair warning: for three days I did little else but read this book.” —Harry N. MacLean, New York Times bestselling author of In Broad Daylight Perfect for readers of Anne Rule and Kathryn Casey Includes sixteen pages of dramatic photos
| Author | : Michael Dahl |
| Publisher | : Capstone |
| Total Pages | : 22 |
| Release | : 2008 |
| Genre | : Books and reading |
| ISBN | : 143420488X |
Download The Twister Trap Book in PDF, ePub and Kindle
The Page Turners, two powerful books from the Library of Doom, have fallen into the hands of an evil magician. He turns the books into two terrible tornadoes, to destroy the Librarian. But when the twisters suddenly head toward a small village, the Librarian must risk his life to stop them.
| Author | : R. Pringle |
| Publisher | : Springer |
| Total Pages | : 350 |
| Release | : 2012-06-07 |
| Genre | : Business & Economics |
| ISBN | : 023039275X |
Download The Money Trap Book in PDF, ePub and Kindle
The world economy is caught in a money trap. Existing monetary arrangements meet the needs neither of the ageing societies of the West nor of younger emerging economies. This in-depth analysis explains how the world got into the grip of global finance - and how it can escape, with a growing demand for reform.
