The Curious Science Of Modern Marketing Management PDF Download
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Author | : Dr.M.G.Bhaskar |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : 404 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 9394958517 |
Download The Curious Science of Modern Marketing Management Book in PDF, ePub and Kindle
Author | : Davar R S. |
Publisher | : |
Total Pages | : |
Release | : 2007 |
Genre | : |
ISBN | : |
Download Modern Marketing Management Book in PDF, ePub and Kindle
Author | : Rustom S. Davar |
Publisher | : |
Total Pages | : 694 |
Release | : 1997 |
Genre | : Marketing |
ISBN | : |
Download Modern Marketing Management Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 0 |
Release | : 2023 |
Genre | : |
ISBN | : 9789393313072 |
Download Modern Marketing Management Book in PDF, ePub and Kindle
Author | : Russell S Winer |
Publisher | : World Scientific |
Total Pages | : 529 |
Release | : 2014-06-27 |
Genre | : Business & Economics |
ISBN | : 9814596493 |
Download The History Of Marketing Science Book in PDF, ePub and Kindle
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author | : D. CHANDRA BOSE |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 321 |
Release | : 2010-01-08 |
Genre | : Business & Economics |
ISBN | : 8120339452 |
Download MODERN MARKETING Book in PDF, ePub and Kindle
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Author | : Percival White |
Publisher | : |
Total Pages | : 336 |
Release | : 1927 |
Genre | : Marketing |
ISBN | : |
Download Scientific Marketing Management, Its Principles and Methods Book in PDF, ePub and Kindle
Author | : R S N Pillai |
Publisher | : S. Chand Publishing |
Total Pages | : 605 |
Release | : 2010-12 |
Genre | : Business & Economics |
ISBN | : 8121916976 |
Download Modern Marketing (Principles and Practices) Book in PDF, ePub and Kindle
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author | : M. Govindarajan |
Publisher | : Alpha Science International, Limited |
Total Pages | : 379 |
Release | : 1999-01-01 |
Genre | : Business & Economics |
ISBN | : 9788173193163 |
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The present book attempts to bridge the gap between the theory of marketing and reality. -Focuses on building a conceptual framework for developing marketing strategies -Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1973 |
Genre | : |
ISBN | : |
Download Modern Marketing Management Book in PDF, ePub and Kindle