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The Cultural Influence on Mass Customization

The Cultural Influence on Mass Customization
Author: Carolin Wabia
Publisher: Springer Nature
Total Pages: 218
Release: 2020-08-11
Genre: Business & Economics
ISBN: 3658310154
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This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.

Mass Customization

Mass Customization
Author: Charu Chandra
Publisher: Springer Science & Business Media
Total Pages: 296
Release: 2004-07-20
Genre: Business & Economics
ISBN: 9780306485053
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Mass Customization: A Supply Chain Approach is a text on the emerging topic of mass customization in manufacturing. The contributed chapters in this book provide a unified treatment to the topic by offering coverage in four main categories - concepts and current state of research; problem solving frameworks, models, and methodologies; supportive techniques and technologies for enabling mass customization; and future research agenda. The book blends theory and practice and includes prototypical applications to illustrate this complex, yet emerging field of inquiry.

The Customer Centric Enterprise

The Customer Centric Enterprise
Author: Mitchell M. Tseng
Publisher: Springer Science & Business Media
Total Pages: 528
Release: 2011-06-27
Genre: Business & Economics
ISBN: 3642554601
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Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

Research in Mass Customization and Personalization

Research in Mass Customization and Personalization
Author: Mitchell
Publisher: World Scientific
Total Pages: 602
Release: 2009-12-01
Genre: Business & Economics
ISBN: 9814280259
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A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

Mass Customization

Mass Customization
Author: Thorsten Blecker
Publisher: Springer Science & Business Media
Total Pages: 292
Release: 2006-07-31
Genre: Business & Economics
ISBN: 0387322248
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This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass customization; and information systems and mass customization. The book provides a conceptual framework for mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy.

Mass Customization and Footwear: Myth, Salvation or Reality?

Mass Customization and Footwear: Myth, Salvation or Reality?
Author: Claudio Roberto Boër
Publisher: Springer Science & Business Media
Total Pages: 182
Release: 2007-07-11
Genre: Technology & Engineering
ISBN: 1846288657
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Mass Customization and Footwear: Myth, Salvation or Reality is the only book dedicated to the application of mass customization in a particular industry. By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality will be bought by practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.

Customization 4.0

Customization 4.0
Author: Stephan Hankammer
Publisher: Springer
Total Pages: 692
Release: 2018-06-20
Genre: Business & Economics
ISBN: 3319775561
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This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and practice from authors that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0. The book places a new set of values in the centre of the debate: a world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. It discusses how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole. The chapters of this book are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2017 has a strong focus on real life MCP applications, and this proceedings volume reflects this. MCP strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of MCP is to provide goods and services that best serve individual customers’ needs with near mass production efficiency. This proceedings volume highlights the interdisciplinary work of thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice. Chapter 24 is open access under a CC BY 4.0 license via link.springer.com.

Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014

Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014
Author: Thomas D. Brunoe
Publisher: Springer Science & Business Media
Total Pages: 548
Release: 2014-01-28
Genre: Technology & Engineering
ISBN: 3319042718
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The MCPC 2014 is a multi‐track conference featuring a combination of high profile keynotes with expert talks, panel discussions, paper sessions, workshops, receptions, and much more. While it is devoted to sharing and discussing the latest research in the field, the MCPC conference has a strong focus on real life applications. Since its beginning, the MCPC conference has had an equal share of participants, practitioners and academics/researchers. This makes the MCPC conference truly unique among many conferences. It strives to connect MCPC thinkers, first movers, entrepreneurs, technology developers, and researchers with people applying these strategies in practice. Twenty years ago Mass Customization was acknowledged as the ”New Frontier in Business Competition”. Ever since, industry has been applying the concept and researchers have developed the topic into a well-established research area and businesses have formed new strategies. More knowledge, methods and technologies are available now than ever before. Along with general Mass Customization topics, this conference addresses Mass Customization from a historical perspective, looking at both mass customization in the past 20 years and towards the new frontiers in the 20 years to come. This book presents the latest research from the worldwide MCPC community bringing together the new thoughts and results from various disciplines within the field.

Human Centered Design

Human Centered Design
Author: Masaaki Kurosu
Publisher: Springer Science & Business Media
Total Pages: 620
Release: 2011-06-24
Genre: Computers
ISBN: 3642217524
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This volume constitutes the refereed proceedings of the Second International Conference on Human Centered Design, HCD 2011, held as Part of HCI International 2011, in Orlando, FL, USA, in July 2011, jointly with 9 other thematically similar conferences. The 66 revised papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in topical parts on human centered design methods and tools, mobile and ubiquitous interaction, human centered design in health and rehabilitation, human centered design in work, business and education, and applications of human centered design.