Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Creative Brief Blueprint PDF full book. Access full book title The Creative Brief Blueprint.
| Author | : Kevin McTigue |
| Publisher | : Bookbaby |
| Total Pages | : 150 |
| Release | : 2021-08-18 |
| Genre | : Business & Economics |
| ISBN | : 9781098390457 |
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
| Author | : Howard Ibach |
| Publisher | : iUniverse |
| Total Pages | : 113 |
| Release | : 2009-08-26 |
| Genre | : Business & Economics |
| ISBN | : 1450249876 |
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
| Author | : Stuart Horwitz |
| Publisher | : Penguin |
| Total Pages | : 257 |
| Release | : 2013-01-29 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1101596686 |
The first draft is the easy part… In Blueprint Your Bestseller, Stuart Horwitz offers a step-by-step process for revising your manuscript that has helped bestselling authors get from first draft to final draft. Whether you’re tinkering with your first one hundred pages or trying to wrestle a complete draft into shape, Horwitz helps you look at your writing with the fresh perspective you need to reach the finish line. Blueprint Your Bestseller introduces the Book Architecture Method, a tested sequence of steps for organizing and revising any manuscript. By breaking a manuscript into manageable scenes, you can determine what is going on in your writing at the structural level—and uncover the underlying flaws and strengths of your narrative. For more than a decade this proven approach to revision has helped authors of both fiction and nonfiction, as well as writers across all media from theater to film to TV.
| Author | : Michelle Kodis |
| Publisher | : Gibbs Smith |
| Total Pages | : 208 |
| Release | : 2003-03-24 |
| Genre | : House & Home |
| ISBN | : 1423619404 |
When it comes to deciding on the size of a home or living space, one question must be asked: How much space is enough? Americans often relate "enough" space to dimensions, rather than to how a space will really be enjoyed. In Blueprint Small, Michelle Kodis examines small spaces (each 1500 square feet or less) from a wide spectrum of locations, budgets, and individual styles-each chosen because they illustrate that scaling back in size doesn't have to mean scaling back in comfort, spaciousness, or beauty. From a sleek urban apartment to a funky mountain home to a renovated beach house, Blueprint Small reveals how smaller homes invite rather than overwhelm, comfort rather than alienate. The projects offered here represent a variety of functions, locations and environments, combining the technical aspects of building and using small spaces with the stories of the people who live in them. Blueprint Small invites you to explore inspiring and imaginative ways to inhabit smaller spaces, and still live large. Michelle Kodis is a freelance writer and editor based in Telluride, Colorado. She is the author of Love Scents and The Telluride Cookbook; she has also written for The San Francisco Examiner, The Oregonian, and Backpacker magazine.
| Author | : Paul Roetzer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 262 |
| Release | : 2011-11-29 |
| Genre | : Business & Economics |
| ISBN | : 111817688X |
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
| Author | : Kimberly A. Whitler |
| Publisher | : Columbia University Press |
| Total Pages | : 327 |
| Release | : 2021-09-07 |
| Genre | : Business & Economics |
| ISBN | : 0231548117 |
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
| Author | : Jude Bijou |
| Publisher | : BookPros, LLC |
| Total Pages | : 394 |
| Release | : 2011-02 |
| Genre | : Psychology |
| ISBN | : 0984387900 |
What if someone told you that you could discover the source of all your problems and address them head-on? How about if they told you that reconstructing your attitude would actually change your life? Author Jude Bijou combines contemporary psychology and ancient spiritual wisdom to provide a revolutionary theory of human behavior that will help you do just that. Her comprehensive blueprint will teach you to .identify and navigate the six primary emotions; .replace destructive thoughts with reliable truths; .access your deepest intuition; .communicate lovingly and effectively; .overcome harmful habits through step-by-step action. These concepts can be easily understood and integrated into your daily routine, regardless of your spiritual path, cultural background, age, or education. With practical tools, real-life examples, and everyday solutions for thirty-three destructive attitudes, Attitude Reconstruction can help you stop settling for sadness, anger, and fear, and infuse your life with love, peace, and joy.
| Author | : Margo Berman |
| Publisher | : Routledge |
| Total Pages | : 224 |
| Release | : 2016-07-01 |
| Genre | : Business & Economics |
| ISBN | : 1317211626 |
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
| Author | : Dick Diamond |
| Publisher | : John Wiley & Sons |
| Total Pages | : 253 |
| Release | : 2011-04-15 |
| Genre | : Business & Economics |
| ISBN | : 1118089782 |
As more and more Canadian boomers are approaching retirement, the transition from accumulating assets in their working years to creating a reliable stream of income in retirement is becoming a top-priority issue for a huge segment of the population. Your Retirement Income Blueprint is an antidote for Canadians who are generally ineptly advised, under-serviced, and over-charged by advisors on planning retirement income. Based on the author's specialized experience in retirement income planning, this book will help readers to work through the many stages of their retirement and adapt their income plans to account for constantly changing health and family issues. The book will help you to: Combine government and personal sources of income most efficiently Determine which assets to use first and which to defer Preserve government benefits and entitlements that are in many cases needlessly wasted or lost Create results that are more survivor- and estate-friendly than traditional approaches Greatly reduce taxes on retirement income and to the aggregate estate. Your Retirement Income Blueprint lays out a six-step process for "taking apart" accumulated assets, making the most out of what you have taken a lifetime to save, and creating an income that lasts as long as you do.
| Author | : Robert Richman |
| Publisher | : |
| Total Pages | : |
| Release | : 2014-09-01 |
| Genre | : |
| ISBN | : 9780692274774 |
