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The Content Pool

The Content Pool
Author: Alan J. Porter
Publisher: XML Press
Total Pages: 246
Release: 2012-02-15
Genre: Business & Economics
ISBN: 1457182629

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All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your Content Organizing Your Content Managing Your Content Leveraging Your Content The Case for a Chief Content Officer Bibliography and Index


The Content Pool

The Content Pool
Author: Alan J. Porter
Publisher:
Total Pages: 246
Release: 2012-02-22
Genre: Business & Economics
ISBN: 9781937434014

Download The Content Pool Book in PDF, ePub and Kindle

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. "The Content Pool: Leveraging Your Company's Largest Hidden Asset" makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your Content Organizing Your Content Managing Your Content Leveraging Your Content The Case for a Chief Content Officer Bibliography and Index


A Pool of Deathly Blue

A Pool of Deathly Blue
Author: Wil Mara
Publisher: Enslow Publishing, LLC
Total Pages: 122
Release: 2021-08-01
Genre: Juvenile Fiction
ISBN: 1978595271

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Twins Madison and Mason Page have everything two kids could ever want, but they don't seem to appreciate any of it. One day, they dive into their luxurious swimming pool and surface in a very different place. They emerge into another town, long since abandoned. Trapped in this new world, they venture forth, finding evidence that the town's former residents must have suffered some sort of horrible fate before disappearing. Then it hits them. They have somehow been transported to the ghost town of Pripyat, which has stood empty since the local power station exploded many years earlier, a nuclear plant known as Chernobyl.


Brand Journalism

Brand Journalism
Author: Andy Bull
Publisher: Routledge
Total Pages: 289
Release: 2013-06-26
Genre: Social Science
ISBN: 1136185992

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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.


Pool

Pool
Author: JiHyeon Lee
Publisher: Chronicle Books
Total Pages: 57
Release: 2015-05-05
Genre: Juvenile Fiction
ISBN: 1452150389

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What happens when two shy children meet at a very crowded pool? Dive in to find out! Deceptively simple, this masterful book tells a story of quiet moments and surprising encounters, and reminds us that friendship and imagination have no bounds.


Swimming Pool Sunday

Swimming Pool Sunday
Author: Sophie Kinsella
Publisher: St. Martin's Press
Total Pages: 310
Release: 2014-08-26
Genre: Fiction
ISBN: 1466879041

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From bestselling author Sophie Kinsella, writing as Madeleine Wickham, comes Swimming Pool Sunday "A fine entertainment."- The Times One shimmeringly hot Sunday in May, the Delaneys open their pool to the whole village for charity. Louise is there with her daughters, and while the children splash and shriek in the cool blue waters, she basks in the sunshine, attempting to ignore her estranged husband and dreaming of the new man in her life, a charismatic lawyer. The day seems perfect. Then a sudden and shocking accident changes everyone's lives forever. Recriminations start to fly. Whose fault was it? Louise's new lover insists that she sues the Delaneys. Her ex-husband isn't so sure. Opinion in the village is split. Old friendships start to crumble. New ones are formed. Will the repercussions from the accident ever end?


Extreme Downhill Ski Racing

Extreme Downhill Ski Racing
Author: Virginia Loh-Hagan
Publisher: Cherry Lake
Total Pages: 36
Release: 2016-08-01
Genre: Juvenile Nonfiction
ISBN: 1634711912

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Extreme Downhill Ski Racing presents the thrills and spills of this intriguing extreme sport. The carefully written, considerate text will hold the readers' interest and allow for successful mastery and comprehension. Written with a high interest level to appeal to a more mature audience, these books maintain a lower level of complexity with clear visuals to help struggling readers along. A table of contents, glossary with simplified pronunciations, and index all enhance achievement and comprehension.


Locative Media

Locative Media
Author: Rowan Wilken
Publisher: Routledge
Total Pages: 273
Release: 2014-08-07
Genre: Computers
ISBN: 1134588720

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Not only is locative media one of the fastest growing areas in digital technology, but questions of location and location-awareness are increasingly central to our contemporary engagements with online and mobile media, and indeed media and culture generally. This volume is a comprehensive account of the various location-based technologies, services, applications, and cultures, as media, with an aim to identify, inventory, explore, and critique their cultural, economic, political, social, and policy dimensions internationally. In particular, the collection is organized around the perception that the growth of locative media gives rise to a number of crucial questions concerning the areas of culture, economy, and policy.


Proceedings of International Conference on Artificial Intelligence and Applications

Proceedings of International Conference on Artificial Intelligence and Applications
Author: Poonam Bansal
Publisher: Springer Nature
Total Pages: 604
Release: 2020-07-01
Genre: Technology & Engineering
ISBN: 9811549923

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This book gathers high-quality papers presented at the International Conference on Artificial Intelligence and Applications (ICAIA 2020), held at Maharaja Surajmal Institute of Technology, New Delhi, India, on 6–7 February 2020. The book covers areas such as artificial neural networks, fuzzy systems, computational optimization technologies and machine learning.


Scalability, Density, and Decision Making in Cognitive Wireless Networks

Scalability, Density, and Decision Making in Cognitive Wireless Networks
Author: Preston Marshall
Publisher: Cambridge University Press
Total Pages: 361
Release: 2013
Genre: Computers
ISBN: 1107015499

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Learn to integrate information and decision theory to extend network density and scaling to unprecedented levels.