The Construction Of Television Commercials PDF Download
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Author | : Karen Ann Rosenkrantz Shapiro |
Publisher | : |
Total Pages | : 984 |
Release | : 1982 |
Genre | : Television advertising |
ISBN | : |
Download The Construction of Television Commercials Book in PDF, ePub and Kindle
Author | : Hooper White |
Publisher | : National Textbook Company |
Total Pages | : 312 |
Release | : 1981 |
Genre | : Business & Economics |
ISBN | : |
Download How to Produce an Effective TV Commercial Book in PDF, ePub and Kindle
Author | : Lawrence R. Samuel |
Publisher | : University of Texas Press |
Total Pages | : 441 |
Release | : 2009-03-06 |
Genre | : Performing Arts |
ISBN | : 0292774761 |
Download Brought to You By Book in PDF, ePub and Kindle
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author | : Barry Pennock Speck |
Publisher | : Universitat de València |
Total Pages | : 217 |
Release | : 2013-10-31 |
Genre | : Language Arts & Disciplines |
ISBN | : 8437092116 |
Download The Multimodal Analysis of Television Commercials Book in PDF, ePub and Kindle
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
Author | : Janet Wasko |
Publisher | : John Wiley & Sons |
Total Pages | : 649 |
Release | : 2009-12-21 |
Genre | : Performing Arts |
ISBN | : 140519877X |
Download A Companion to Television Book in PDF, ePub and Kindle
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Author | : Hooper White |
Publisher | : McGraw-Hill Companies |
Total Pages | : 314 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
Download How to Produce Effective TV Commercials Book in PDF, ePub and Kindle
Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author | : H. Ted Busch |
Publisher | : MacMillan Publishing Company |
Total Pages | : 200 |
Release | : 1980 |
Genre | : Business & Economics |
ISBN | : |
Download The Making of a Television Commercial Book in PDF, ePub and Kindle
Author | : Albert C. Book |
Publisher | : NTC/Contemporary Publishing Company |
Total Pages | : 168 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Download The Radio and Television Commercial Book in PDF, ePub and Kindle
Author | : Audrey Bennett |
Publisher | : Princeton Architectural Press |
Total Pages | : 476 |
Release | : 2006-08-31 |
Genre | : Architecture |
ISBN | : 9781568985978 |
Download Design Studies Book in PDF, ePub and Kindle
In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizens react to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
Author | : Tom von Logue Newth |
Publisher | : CRC Press |
Total Pages | : 177 |
Release | : 2013-10-30 |
Genre | : Performing Arts |
ISBN | : 1136016961 |
Download The Ad-Makers Book in PDF, ePub and Kindle
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry