The Complete Law Firm Guide To Digital Marketing PDF Download
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| Author | : Shawn Leamon |
| Publisher | : |
| Total Pages | : 78 |
| Release | : 2018-08-27 |
| Genre | : Business & Economics |
| ISBN | : 9781719827355 |
Download The Complete Law Firm Guide to Digital Marketing Book in PDF, ePub and Kindle
The online world is rapidly growing, and you need to understand how to build your business if you want a place in the market. Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. Whether you're just opening your law firm or you have an established practice, this 60-minute guide will help you see the potential you can create if you implement a marketing plan for business growth.
| Author | : Catherine Alman MacDonagh |
| Publisher | : American Bar Association |
| Total Pages | : 66 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318331 |
Download The Law Firm Associate's Guide to Personal Marketing and Selling Skills Book in PDF, ePub and Kindle
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
| Author | : Gregory H. Siskind |
| Publisher | : American Bar Association |
| Total Pages | : 204 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781590318768 |
Download The Lawyer's Guide to Marketing on the Internet Book in PDF, ePub and Kindle
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
| Author | : Sanford M. Fisch |
| Publisher | : |
| Total Pages | : 214 |
| Release | : 2011-06-01 |
| Genre | : Law |
| ISBN | : 9780984121540 |
Download Dominate Your Market! Book in PDF, ePub and Kindle
While there's plenty of Internet Marketing books to choose from, not much has been written for the solo practitioner and small law firm. And there's a good reason for that: Most marketers don't know what to do with attorneys. They don't sell products, they don't offer coupons... they don't even advertise like normal business owners. But just because your law firm isn't a typical web-based business, that doesn't mean you can't still benefit from all the tools the web has to offer. Enter Robert Armstrong and Sanford M. Fisch - two seasoned attorneys with plenty of marketing expertise to share - and this void has finally been filled. "Dominate Your Market! The Attorney's Complete Guide to Online Marketing and Social Media" covers everything from simple website setup to the more advanced topics of article marketing, search engine optimization and of course, social media networking. Learn how to choose the right keywords and increase your search engine rankings. Discover which social media platforms you should be targeting and get tips for building a strong presence. Find out how to use tools like videos and content-sharing sites to enhance your online profile and establish your firm as the expert! If you're ready to take your law firm out of the stone-age and join the digital revolution, "Dominate Your Market!" is the must-have book to get you from "here" to "there."
| Author | : Susan Crawford |
| Publisher | : Yale University Press |
| Total Pages | : 351 |
| Release | : 2013-01-08 |
| Genre | : Law |
| ISBN | : 0300167377 |
Download Captive Audience Book in PDF, ePub and Kindle
Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.
| Author | : Montina Portis |
| Publisher | : |
| Total Pages | : 86 |
| Release | : 2015-04-25 |
| Genre | : |
| ISBN | : 9780692433126 |
Download How to Market Your Law Firm Online - Internet Marketing Guide Book in PDF, ePub and Kindle
If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!
| Author | : Ed Rush |
| Publisher | : |
| Total Pages | : 254 |
| Release | : 2011-08-15 |
| Genre | : Business & Economics |
| ISBN | : 9780982640326 |
Download How to Turn Clicks Into Clients Book in PDF, ePub and Kindle
| Author | : Noah Carmichael |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 100 |
| Release | : 2017-11 |
| Genre | : |
| ISBN | : 9781983472107 |
Download A Lawyer's Guide to Marketing Book in PDF, ePub and Kindle
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
| Author | : Hollis Hatfield Weishar |
| Publisher | : Section of Law Practice Management |
| Total Pages | : 272 |
| Release | : 1999 |
| Genre | : Law |
| ISBN | : |
Download The Complete Guide to Marketing Your Law Practice Book in PDF, ePub and Kindle
A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
| Author | : Margaret Grisdela |
| Publisher | : Lulu.com |
| Total Pages | : 162 |
| Release | : 2007 |
| Genre | : Law |
| ISBN | : 0979567408 |
Download Courting Your Clients Book in PDF, ePub and Kindle
