The Complete Guide To Physician Relationships PDF Download
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Author | : Kriss Barlow |
Publisher | : Healthleaders Media, a Division of Blr |
Total Pages | : 0 |
Release | : 2011-06 |
Genre | : Accountable care organizations (Medical care) |
ISBN | : 9781601468376 |
Download The Complete Guide to Physician Relationships Book in PDF, ePub and Kindle
The Complete Guide to Physician Relationships Kriss Barlow, RN, MBA What Physicians Want Research-based insights into the best physician communications strategies In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital. Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts. Get powerful, researched strategies and insight to: Communicate the information physicians want in the manner they want to receive it Engage physicians in quality and patient satisfaction improvement efforts Determine the most effective way to promote services Strengthen your relationship with specialists, primary care doctors, and new recruits Improve the effectiveness of physician sales Take a look at the table of contentsIntroduction Chapter 1: What Do Physicians Want to Hear from Leadership? Medical staff support Beyond doing, communicating Business models Real involvement Summary Chapter 2: How Does Your Hospital Compete? Conversations about cost, technology Patient satisfaction Recruitment and retention Understand first Aligning for the future Summary Chapter 3: ACOs, PHOs: Industry Change and Physicians' Priorities in the Relationship ACO aware Shared savings and quality incentives Physician performance measurement Summary Chapter 4: What Do Physicians Want to Hear from Their Peers? Who gets picked? Demonstrating quality in a peer-to-peer setting Consistent communication Making it easy for patients Tangled twine of priorities Summary Chapter 5: Do Physicians on the Medical Staff Know Each Other? Knowing and referring Ease of referral Elements that impact referral decisions Summary Chapter 6: Communication When a Referral Is Sent Care delivery post-discharge Managing expectations Messages show value Summary Chapter 7: What Do Physicians Want to Hear from Marketing? How do physicians like to receive marketing information? What this means for you Opportunity for action Summary Chapter 8: Promoting Services Managing our "we know best" attitude Active support of physician-to-physician connections Social media and web innovations Summary Chapter 9: Supporting Specialists Talk is not cheap Avoid only one option Education beyond CME Summary Chapter 10: What Do Physicians Want to Hear from Physicians Relations? Measuring the value Resource role Managing concerns Helping them grow their practice Leveraging education On-boarding What's happening at the hospital Summary Chapter 11: Physician Relations Attributes That Matter The relationship is about physicians Personal development for this role What's in it for me Managing internal perception Summary Chapter 12: Physician Relations' Voice Expanding the role Gather data, use data, show your impact with data Listen to differentiate Knowledge is an obligation Internal coordination, collaboration, integration Summary Appendix Who will benefit from this book? VPs of advertising VPs of marketing VPs of communications VPs of public relations Chief marketing officers Advertising directors Directors of marketing Directors of communications Marketing managers Advertising managers Chief medical officers CEOs CNOs COOs Medical staff coordinators Practice administrators Physicians Physician relations representatives
Author | : Inc Hcpro |
Publisher | : Hcpro Incorporated |
Total Pages | : 218 |
Release | : 2014-05-14 |
Genre | : MEDICAL |
ISBN | : 9781615690077 |
Download Complete Guide to Physician Relations Book in PDF, ePub and Kindle
Author | : Robert L. Bratton |
Publisher | : McGraw-Hill Professional Publishing |
Total Pages | : 418 |
Release | : 2000 |
Genre | : Medical |
ISBN | : |
Download Mayo Clinic's Complete Guide for Family Physicians and Residents in Training Book in PDF, ePub and Kindle
Mayo Clinic's Complete Guide for Family Physicians and Residents in Training.Based upon decades of physicians' valuable experience working in the Mayo Clinic Department of Family Medicine, this essential, all-bases-covered guide offers an unparalleled look into real-world family practice medicine and residency.Mayo Clinic's Complete Guide for Family Physicians and Residents in Training captures life inside a family practice and residency, and tackles day-to-day issues that affect every aspect of career satisfaction, professional challenges and performance, and opportunities for growth. Packed with "pearls" on the full spectrum of experience in family-practice medicine and training, from veteran family physicians, this indispensable career guide takes you through everything from professional associations to achieving balance in your life. It can help you: Learn the history and issues of family practice; Discover what's involved in rotations, hospital rounds, and outpatient clinics; Choose a residency that's right for you; Consider options in family practice, such as a focus on sports medicine, obstetrics, or geriatrics.Learn what to expect in certification and recertification exams; Evaluate financial and liability issues; Obtain a grant and conduct research; Improve time-management skills, patient-physician relationships, and professional interactions; Leverage computer technology; Handle managed care issues effectively; Be a good mentor; And more.For anyone considering family practice medicine, this hands-on survival guide to professional life is a virtual necessity. For anyone already in this field, it's an invaluable asset, offering techniques and tips that can help you get more outof your career, and manage it more effectively.
Author | : Steven C. Schachter |
Publisher | : Academic Press |
Total Pages | : 323 |
Release | : 2010-07-28 |
Genre | : Psychology |
ISBN | : 0080559557 |
Download Managing Relationships with Industry Book in PDF, ePub and Kindle
Now more than ever, doctors are being targeted by government prosecutors and whistleblowers challenging the legality of their relationships with drug and device companies. With reputations at stake and the risk of civil and criminal liability, it is incumbent upon doctors to protect themselves. Managing Relationships with Industry: A Physician’s Compliance Manual is an indispensable resource for doctors, professional societies, academic medical centers, community hospitals, and group practices struggling to understand the ever changing law and ethical standards on interactions with pharmaceutical and device companies. It is the first comprehensive summary of the law and ethics on physician relationships with industry written for the physician. Authored by a former state Attorney General, Harvard Medical School Professor, health care lawyer and professor of ethics, Managing Relationships approaches the topic from a balanced and reasoned perspective adding to the on-going national dialogue and debate on the proper limits to medicine’s relationship with industry. The first complete and up-to-date summary and analysis of the law and ethics on physician-industry relationships Focuses on major enforcement actions and whistleblower lawsuits and the lessons learned for physicians Provides options and guidance for maintaining compliant relationships and avoiding traps for the unwary Covers both drug and device company relationships Summarizes the types of industry relationships that are necessary and productive and those that are harmful and abusive Details the law and ethics for each type of relationship including gifts, off-label uses and marketing, CME, speaker’s bureaus, free samples, grants, consulting arrangements, etc. Includes sample contracts for permissible consulting and CME speaker engagements
Author | : Ted Hamilton |
Publisher | : Florida Hospital Publishing |
Total Pages | : 77 |
Release | : 2019-06-10 |
Genre | : Business & Economics |
ISBN | : 0982040989 |
Download Building Bridges Book in PDF, ePub and Kindle
Provides a stimulating glimpse at promising future directions in physician engagement and physician health using case studies from the AdventHealth hospital system. Written by a medical doctor who is also a healthcare administrator. Foreword by Harold G. Koenig, MD
Author | : |
Publisher | : Medical Practice Marketing |
Total Pages | : 668 |
Release | : |
Genre | : |
ISBN | : 9780981576817 |
Download A Physician's Complete Guide to a Successful Medical House Call Practice Book in PDF, ePub and Kindle
Author | : Jeffrey T. Gorke |
Publisher | : Greenbranch Pub Llc |
Total Pages | : 155 |
Release | : 2010-01-01 |
Genre | : Business & Economics |
ISBN | : 9780981473802 |
Download The Physician's Guide to the Business of Medicine Book in PDF, ePub and Kindle
Nationally known healthcare consultant Jeffrey Gorke translates his 20 years of experience into a winning playbook for joining, starting or running a "dream" practice. Packed with tips, insights and action-oriented tools, this fast-paced guide helps readers rapidly master the language, players, management structures and culture issues and use what they've learned to ask all the right questions in identifying, seeking and landing the absolute best job. Learn how to size up location, compensation, work-life balance, and the freedom to practice medicine! NOTEWORTHY FEATURES - A comprehensive, step-by-step check list makes sure you cover every question in the practice-selection process and lets you do revealing side-by-side comparisons of all the practices under consideration. - Practical tips and reality checkpoints on what to expect in the private practice setting. - Instant financial mastery: Spreadsheets and graphical presentations make it easy for readers to evaluate business and financial data to learn what's really happening in a practice — and what questions you'll need to keep asking if you decide to join. - Clear action steps: How to evaluate factors such as a practice's location or culture and what plusses and minuses to look for in terms of managers, consultants, and business structure. - And a Bonus! Illustrative real-life anecdotes from the medical practice trenches.
Author | : Patrick T. Buckley |
Publisher | : HC Pro, Inc. |
Total Pages | : 191 |
Release | : 2009-09-10 |
Genre | : Advertising |
ISBN | : 1601463510 |
Download The Complete Guide to Hospital Marketing, Second Edition Book in PDF, ePub and Kindle
A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.
Author | : Kriss Barlow |
Publisher | : HC Pro, Inc. |
Total Pages | : 249 |
Release | : 2007 |
Genre | : Economics |
ISBN | : 1601460740 |
Download A Marketer's Guide to Physician Relations Book in PDF, ePub and Kindle
Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders
Author | : Richard H Blum |
Publisher | : |
Total Pages | : 318 |
Release | : 2012-05-01 |
Genre | : |
ISBN | : 9781258322663 |
Download The Management of the Doctor-Patient Relationship Book in PDF, ePub and Kindle