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The Compass and the Nail [Revised Hardcover Edition]

The Compass and the Nail [Revised Hardcover Edition]
Author: Craig Wilson
Publisher:
Total Pages: 280
Release: 2021-07-13
Genre: Business & Economics
ISBN: 9781644282328
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Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.

The Geography of Bliss

The Geography of Bliss
Author: Eric Weiner
Publisher: Twelve
Total Pages: 249
Release: 2008-01-03
Genre: Travel
ISBN: 0446511072
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Now a new series on Peacock with Rainn Wilson, THE GEOGRAPHY OF BLISS is part travel memoir, part humor, and part twisted self-help guide that takes the viewer across the globe to investigate not what happiness is, but WHERE it is. Are people in Switzerland happier because it is the most democratic country in the world? Do citizens of Qatar, awash in petrodollars, find joy in all that cash? Is the King of Bhutan a visionary for his initiative to calculate Gross National Happiness? Why is Asheville, North Carolina so damn happy? In a unique mix of travel, psychology, science and humor, Eric Weiner answers those questions and many others, offering travelers of all moods some interesting new ideas for sunnier destinations and dispositions.

The Compass and the Nail

The Compass and the Nail
Author: Craig Wilson
Publisher: Vireo Book, A
Total Pages: 0
Release: 2019-06-11
Genre: Business & Economics
ISBN: 9781947856615
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how. --

X

X
Author: Brian Solis
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2015-10-13
Genre: Business & Economics
ISBN: 1118526805
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Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Tough as Nails

Tough as Nails
Author: Douglass K. Daniel
Publisher: Univ of Wisconsin Press
Total Pages: 262
Release: 2011-04-08
Genre: Performing Arts
ISBN: 0299251233
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Called “God’s angry man” for his unyielding demands in pursuit of personal and artistic freedom, Oscar-winning filmmaker Richard Brooks brought us some of the mid-twentieth century’s most iconic films, including Blackboard Jungle, Cat on a Hot Tin Roof, Elmer Gantry, In Cold Blood, and Looking for Mr. Goodbar. “The important thing,” he once remarked, “is to write your story, to make it believable, to make it live.” His own life story has never been fully chronicled, until now. Tough as Nails: The Life and Films of Richard Brooks restores to importance the career of a prickly iconoclast who sought realism and truth in his films. Douglass K. Daniel explores how the writer-director made it from the slums of Philadelphia to the heights of the Hollywood elite, working with the top stars of the day, among them Humphrey Bogart, Cary Grant, Elizabeth Taylor, Jean Simmons, Sidney Poitier, Sean Connery, Gene Hackman, and Diane Keaton. Brooks dramatized social issues and depicted characters in conflict with their own values, winning an Academy Award for his Elmer Gantry screenplay and earning nominations for another seven Oscars for directing and screenwriting. Tough as Nails offers illuminating insights into Brooks’s life, drawing on unpublished studio memos and documents and interviews from stars and colleagues, including Poitier, director Paul Mazursky, and Simmons, who was married to Brooks for twenty years. Daniel takes readers behind the scenes of Brooks’s major films and sheds light on their making, their compromises, and their common threads. Tough as Nails celebrates Brooks’s vision while adding to the critical understanding of his works, their flaws as well as their merits, and depicting the tumults and trends in the life of a man who always kept his own compass. Best Books for General Audiences, selected by the American Association of School Librarians Outstanding Book, selected by the Public Library Reviewers

The Woodworker's Pocket Book

The Woodworker's Pocket Book
Author: Charles Hayward
Publisher:
Total Pages:
Release: 2021-03
Genre:
ISBN: 9781733391696
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The Lost Compass

The Lost Compass
Author: Joel Ross
Publisher: HarperCollins
Total Pages: 197
Release: 2016-05-24
Genre: Juvenile Fiction
ISBN: 0062352989
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In the high-stakes sequel to the acclaimed The Fog Diver—which was named a Texas Bluebonnet selection and winner of the 2015 Cybils Award for Speculative Fiction and the Michigan Library Association’s 2016 YouPer Award—thirteen-year-old Chess and his crew must stop the deadly and mysterious Fog from enveloping the city of Port Oro and destroying their world. Chess and his crew—Hazel, Swedish, Loretta, and Bea—may have escaped the slums, but they cannot escape the Fog that threatens to swallow the entire mountaintop city of Port Oro. Only one thing can stop the Fog: an ancient machine known as the Compass. And only one person can find it: Chess. With the help of his crew, Chess faces dangerous encounters and deadly driftsharks to unearth the hidden instrument. It’s a race against time to save this sanctuary in the sky. With adventure at every turn, peril behind every corner, and a few determined slum kids who must save the day, Joel Ross presents a fantastic world in this fast-paced follow-up to The Fog Diver.

Doughnut Economics

Doughnut Economics
Author: Kate Raworth
Publisher: Chelsea Green Publishing
Total Pages: 322
Release: 2018-03-08
Genre: Business & Economics
ISBN: 1603587969
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Economics is the mother tongue of public policy. It dominates our decision-making for the future, guides multi-billion-dollar investments, and shapes our responses to climate change, inequality, and other environmental and social challenges that define our times. Pity then, or more like disaster, that its fundamental ideas are centuries out of date yet are still taught in college courses worldwide and still used to address critical issues in government and business alike. That’s why it is time, says renegade economist Kate Raworth, to revise our economic thinking for the 21st century. In Doughnut Economics, she sets out seven key ways to fundamentally reframe our understanding of what economics is and does. Along the way, she points out how we can break our addiction to growth; redesign money, finance, and business to be in service to people; and create economies that are regenerative and distributive by design. Named after the now-iconic “doughnut” image that Raworth first drew to depict a sweet spot of human prosperity (an image that appealed to the Occupy Movement, the United Nations, eco-activists, and business leaders alike), Doughnut Economics offers a radically new compass for guiding global development, government policy, and corporate strategy, and sets new standards for what economic success looks like. Raworth handpicks the best emergent ideas—from ecological, behavioral, feminist, and institutional economics to complexity thinking and Earth-systems science—to address this question: How can we turn economies that need to grow, whether or not they make us thrive, into economies that make us thrive, whether or not they grow? Simple, playful, and eloquent, Doughnut Economics offers game-changing analysis and inspiration for a new generation of economic thinkers.

Sophie's World

Sophie's World
Author: Jostein Gaarder
Publisher: Farrar, Straus and Giroux
Total Pages: 544
Release: 2007-03-20
Genre: Fiction
ISBN: 1466804270
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One day Sophie comes home from school to find two questions in her mail: "Who are you?" and "Where does the world come from?" Before she knows it she is enrolled in a correspondence course with a mysterious philosopher. Thus begins Jostein Gaarder's unique novel, which is not only a mystery, but also a complete and entertaining history of philosophy.

Transcend

Transcend
Author: Scott Barry Kaufman
Publisher: Penguin
Total Pages: 434
Release: 2020-04-07
Genre: Psychology
ISBN: 1524704989
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A bold reimagining of Maslow's famous hierarchy of needs--and new insights for realizing your full potential and living your most creative, fulfilled, and connected life. When psychologist Scott Barry Kaufman first discovered Maslow's unfinished theory of transcendence, sprinkled throughout a cache of unpublished journals, lectures, and essays, he felt a deep resonance with his own work and life. In this groundbreaking book, Kaufman picks up where Maslow left off, unraveling the mysteries of his unfinished theory, and integrating these ideas with the latest research on attachment, connection, creativity, love, purpose and other building blocks of a life well lived. Kaufman's new hierarchy of needs provides a roadmap for finding purpose and fulfillment--not by striving for money, success, or "happiness," but by becoming the best version of ourselves, or what Maslow called self-actualization. While self-actualization is often thought of as a purely individual pursuit, Maslow believed that the full realization of potential requires a merging between self and the world. We don't have to choose either self-development or self-sacrifice, but at the highest level of human potential we show a deep integration of both. Transcend reveals this level of human potential that connects us not only to our highest creative potential, but also to one another. With never-before-published insights and new research findings, along with exercises and opportunities to gain insight into your own unique personality, this empowering book is a manual for self-analysis and nurturing a deeper connection not only with our highest potential but also with the rest of humanity.