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The Communication Scarcity in Agriculture

The Communication Scarcity in Agriculture
Author: Jessica Eise
Publisher: Routledge
Total Pages: 168
Release: 2016-07-15
Genre: Business & Economics
ISBN: 1317231309

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Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.


Agricultural Communications

Agricultural Communications
Author: Kristina Boone
Publisher: Wiley-Blackwell
Total Pages: 152
Release: 2000
Genre: Technology & Engineering
ISBN:

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"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.


Talking the Talk

Talking the Talk
Author: Adrienne Patrice Lamberti
Publisher: Nova Publishers
Total Pages: 222
Release: 2007
Genre: Business & Economics
ISBN: 9781594545344

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The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.


How to Feed the World

How to Feed the World
Author: Jessica Eise
Publisher: Island Press
Total Pages: 258
Release: 2018-03-15
Genre: Business & Economics
ISBN: 1610918843

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By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the World, a diverse group of experts from Purdue University break down this crucial question by tackling big issues one-by-one. Covering population, water, land, climate change, technology, food systems, trade, food waste and loss, health, social buy-in, communication, and equal access to food, the book reveals a complex web of challenges. Contributors unite from different perspectives and disciplines, ranging from agronomy and hydrology to economics. The resulting collection is an accessible but wide-ranging look at the modern food system.


Water Scarcity

Water Scarcity
Author: Ernest A. Engelbert
Publisher: Univ of California Press
Total Pages: 514
Release: 2023-11-10
Genre: Nature
ISBN: 0520310926

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Agricultural production in the semi-arid western United States is dependent on irrigation. Population in the seventeen western states has been and is expected to continue increasing. Groundwater levels are declining throughout the region with long-term pumping and increased demands leading to greater pumping lifts and costs, land subsidence, and salt water intrusion into groundwater basins. Construction and operation costs of future water development in these states will be great, both in dollars and in economic and social effects. Competition for the available water supply due to increased demands in both agricultural and non-agricultural sectors continues to increase. Although considerable attention has been given to some aspects of declining water supplies for irrigated agriculture in particular areas, this is the first volume to adress in a comprehensive manner the effects of scarce water supplies on agricultural production and the resultant impacts at regional, state, national, and international levels. Over seventy experts, representing all the major physical and social sciences as well as industries examine the issues and conclude that important decisions must be made at all levels of government and private enterprise if the prosperity and quality of life in the region are to be maintained. Specific technical, economic, institutional, and managerial solutions are recommended to forestall an impending water crisis. All segments of society--agriculturalists, urbanites, food processors, land developers, environmentalists, and others--have major stakes in the outcome of any action for future water supplies and distribution in the West. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1984.


Agricultural Communication

Agricultural Communication
Author:
Publisher:
Total Pages:
Release: 2013
Genre:
ISBN: 9789351303114

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Agricultural Communication

Agricultural Communication
Author:
Publisher:
Total Pages: 330
Release: 2013
Genre: Communication in agriculture
ISBN: 9788176222778

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Contributed articles.


Communication for Rural Innovation

Communication for Rural Innovation
Author: Cees Leeuwis
Publisher: John Wiley & Sons
Total Pages: 376
Release: 2013-04-30
Genre: Technology & Engineering
ISBN: 1118688015

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This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.


Agricultural Communications

Agricultural Communications
Author:
Publisher:
Total Pages:
Release: 2008
Genre: Communication in agriculture
ISBN:

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Distributional impact of the rice tariffication policy in the Philippines

Distributional impact of the rice tariffication policy in the Philippines
Author: Balié, Jean
Publisher: Intl Food Policy Res Inst
Total Pages: 45
Release: 2020-09-02
Genre: Political Science
ISBN:

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In March 2019, the government of the Philippines promulgated a bill called the Rice Tariffication Law (RTL). It has dramatically changed the policy landscape in the rice sector and generated heated debates on how it would affect food security and poverty. This study explores the welfare effects of this reform across different types of households. We rely on the IRRI Global Rice Model to simulate the domestic price effects of the reform (Balié and Valera, 2020) and the Family Income and Expenditure Survey (FIES) to study the welfare impact of these price changes. Our results show that the RTL reduces consumer and producer rice prices, which affects households on the production and the consumption sides. Because a large majority of households are net buyers of rice and the policy reform reduces rice prices, most households benefit from the reform. Overall, the effects of the reform on poverty are beneficial. The poorest quintiles are positively affected, while the richest quintiles are unaffected or slightly worse-off. Spatially, the poorest regions also benefit the most. However, the rice growers who are net sellers are negatively impacted. The government should seek to mitigate the negative effects on non-competitive rice growers. Investments in public goods and services are a promising option to ease the emergence of on-farm and off-farm businesses as more profitable alternatives to rice production.