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The People’s Car

The People’s Car
Author: Bernhard Rieger
Publisher: Harvard University Press
Total Pages: 298
Release: 2013-04-16
Genre: History
ISBN: 0674075757

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At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.


The Yugo

The Yugo
Author: Jason Vuic
Publisher: Macmillan + ORM
Total Pages: 272
Release: 2011-03-01
Genre: Business & Economics
ISBN: 1429945397

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Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.


Unsafe at Any Speed

Unsafe at Any Speed
Author: Ralph Nader
Publisher: New York : Grossman
Total Pages: 396
Release: 1965
Genre: Technology & Engineering
ISBN:

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Account of how and why cars kill, and why the automobile manufacturers have failed to make cars safe.


Hitler's Chariots

Hitler's Chariots
Author: Blaine Taylor
Publisher: Schiffer Pub Limited
Total Pages: 160
Release: 2009
Genre: History
ISBN: 9780764332364

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This book is the first ever illustrated study on the often photographed - but never fully explained - mechanical marvel, the Mercedes-Benz G-4 cross-country touring car, the vehicle that carried Adolf Hitler across much of Europe before and during World War II. Culled from the rich photo archives of Daimler-Benz, as well as from captured German albums in U.S. archives, this work depicts the G-4 in fascinating images and detailed text. Volume 2 will cover the Daimler-Benz 770K Grosser Mercedes. ILLUSTRATIONS 300 b/w images


The Beetle

The Beetle
Author: H. R. Etzold
Publisher: Haynes Publications
Total Pages: 240
Release: 1990-03-24
Genre: Volkswagen Beetle automobile
ISBN: 9780854298457

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Strong Towns

Strong Towns
Author: Charles L. Marohn, Jr.
Publisher: John Wiley & Sons
Total Pages: 262
Release: 2019-10-01
Genre: Business & Economics
ISBN: 1119564816

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A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.


Bullitt

Bullitt
Author: Matt Stone
Publisher: CarTech Inc
Total Pages: 194
Release: 2020-08-15
Genre: Transportation
ISBN: 1613255292

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Get the behind the scenes view of arguably the most iconic automotive movie car and scene in history. Ask any automotive enthusiast what his or her favorite chase scene to appear in a movie is, and the majority will respond with "Bullitt." It has made the top 5 in every list covering the best automotive chase scenes in history. But the appeal isn’t just about the chase scene. Shot entirely on location in picturesque San Francisco in 1968, the movie not only features the historic chase scene but also many outdoor scenes filled with cars and architecture of the period that are filmed in crisp clear color. The movie was the fifth-highest-grossing film for 1968, it was well received by critics, and the chase scene won Franks P. Keller an Oscar for editing. In Bullitt: The Cars and People Behind Steve McQueen, you will get the complete behind the scenes picture of how all the action was coordinated and filmed. Included are the ideas behind the making of the movie, an interview with Director Peter Yates, production stills, and the planning for the scene. Also covered is the cast, the building of the cars used in the film, and the how and why the stunts were choreographed and filmed. To round out the story, an examination of what happened to the cars is included as well as coverage of the multiple Bullitt Edition cars released by Ford after the film, including the latest 2019 edition. While several books have been published about Steve McQueen, the "King of Cool," never before has there been a thorough examination of this specific film and these specific cars. This edition is a welcome addition to the library of any McQueen, Mustang, or automotive film history fan.


The DeLorean Story

The DeLorean Story
Author: Nick Sutton
Publisher: Haynes Publishing UK
Total Pages: 0
Release: 2013-03-01
Genre: Transportation
ISBN: 9780857333148

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This is the inside story of the DeLorean saga written by a senior manager who worked with the company from beginning to end and saw it all. The short life of the DeLorean DMC-12 sports car – a vision of the future with its gullwing doors and stainless steel body – began after John DeLorean secured financial backing from the British government for his car-making venture in Northern Ireland. Four years and nearly 9,000 cars later the company went bust and DeLorean faced questions about fraud against the British taxpayer, and his big ally, Colin Chapman of Lotus, also drew scrutiny. As an insider’s account, this book contains a great deal of new information about the DeLorean scandal.


The Car and the People

The Car and the People
Author: Dean Russell
Publisher:
Total Pages: 87
Release: 1999
Genre: Automobile industry and trade
ISBN:

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