The Buy in Theory
Author | : Matthew Elledge |
Publisher | : |
Total Pages | : |
Release | : 2017-05-16 |
Genre | : |
ISBN | : 9780998989716 |
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Author | : Matthew Elledge |
Publisher | : |
Total Pages | : |
Release | : 2017-05-16 |
Genre | : |
ISBN | : 9780998989716 |
Author | : Shelby D. Hunt |
Publisher | : Routledge |
Total Pages | : 619 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 131746513X |
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author | : Jeffrey Thomas Nealon |
Publisher | : Rowman & Littlefield |
Total Pages | : 236 |
Release | : 2003 |
Genre | : Literary Criticism |
ISBN | : 9780742519947 |
An introduction to literary and critical social theory. Key concepts include: race, gender, sexuality, power, difference, reading, author, meaning, culture, history, postmodernism, postcolonialism, space, time, popular culure and mass media.
Author | : Michael A. Neblo |
Publisher | : Cambridge University Press |
Total Pages | : 233 |
Release | : 2015-11-19 |
Genre | : Political Science |
ISBN | : 1316419010 |
Deliberative democrats seek to link political choices more closely to the deliberations of common citizens, rather than consigning them to speak only in the desiccated language of checks on a ballot. Sober thinkers from Plato to today, however, have argued that if we want to make good decisions we cannot entrust them to the deliberations of common citizens. Critics argue that deliberative democracy is wildly unworkable in practice. Deliberative Democracy between Theory and Practice cuts across this debate by clarifying the structure of a deliberative democratic system, and goes on to re-evaluate the main empirical challenges to deliberative democracy in light of this new frame. It simultaneously reclaims the wider theory of deliberative democracy and meets the empirical critics squarely on terms that advance, rather than evade, the debate. Doing so has important implications for institutional design, the normative theory of democracy, and priorities for future research and practice.
Author | : Daniel Miller |
Publisher | : Polity |
Total Pages | : 192 |
Release | : 1998-04-29 |
Genre | : Social Science |
ISBN | : 9780745619460 |
A Theory of Shopping offers a highly original perspective on one of our most basic everyday activities - shopping. We commonly assume that shopping is primarily concerned with individuals and materialism. But Miller rejects this assumption and follows the surprising route of analysing shopping by means of an analogy with anthropological studies of sacrificial ritual. He argues that the act of purchasing goods is almost always linked to other social relations, and most especially those based on love and care. The ethnographic sections of the book are based on a year's study of shopping on a street in North London. This provides the basis for a sensitive description of the issues the shopper confronts when making decisions as to what to buy. Miller develops a theory to account for these observations, arguing that shopping typically consists of three major stages which reflect the three key stages of many rites of sacrifice. In both shopping and sacrifice the ultimate intention is to constitute others as desiring subjects. Finally the book examines certain historical shifts in both subjects and objects of devotion, in particular, ideals of gender and love. This treatment of shopping from the perspective of comparative anthropology represents a highly innovative approach to one of the most familiar tasks of our daily lives. Written in a clear and accessible manner, this book will be of interest to students and academics in anthropology, sociology and cultural studies, as well as anybody who wants to consider more deeply the nature of their own everyday activities.
Author | : A. S. C. Ehrenberg |
Publisher | : |
Total Pages | : 352 |
Release | : 1972 |
Genre | : Business & Economics |
ISBN | : |
Author | : Esa Itkonen |
Publisher | : John Benjamins Publishing |
Total Pages | : 370 |
Release | : 1978-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9027281394 |
In this book, the author analyses the nature of the science of grammar. After presenting some methodological and historical background, he sets forth a theory of language and of grammar, showing that the science of grammar is not an empirical, but a normative science, comparable to logic and philosophy, characterized by the use of the method of explication.
Author | : Itzhak Gilboa |
Publisher | : Taylor & Francis |
Total Pages | : 577 |
Release | : 2004-08-02 |
Genre | : Business & Economics |
ISBN | : 1134344163 |
This volume brings together important papers, coupled with new introductions, in the massively influential area of uncertainty in economic theory. Seminal papers are available together for the first time in book format, with new introductions and under the steely editorship of Itzhak Gilboa - this book is a useful reference tool for economists all over the globe.
Author | : Jeffrey Herbener |
Publisher | : Ludwig von Mises Institute |
Total Pages | : 189 |
Release | : 2011-12-15 |
Genre | : Business & Economics |
ISBN | : 1610162366 |
Author | : Edwin Cannan |
Publisher | : Psychology Press |
Total Pages | : 480 |
Release | : 1964 |
Genre | : Business & Economics |
ISBN | : 9780714612119 |