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| Author | : Ed Gold |
| Publisher | : |
| Total Pages | : 184 |
| Release | : 1995 |
| Genre | : Art |
| ISBN | : |
Auth: University of Baltimore, 24 designers explain their approach to business.
| Author | : Catharine Fishel |
| Publisher | : Simon and Schuster |
| Total Pages | : 327 |
| Release | : 2002-09-01 |
| Genre | : Design |
| ISBN | : 1621531171 |
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
| Author | : Cameron S. Foote |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 444 |
| Release | : 2002 |
| Genre | : Antiques & Collectibles |
| ISBN | : 9780393730937 |
Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
| Author | : Pat Matson Knapp |
| Publisher | : Rockport Publishers |
| Total Pages | : 170 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9781564967978 |
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
| Author | : |
| Publisher | : Entrepreneur Press |
| Total Pages | : 154 |
| Release | : 2008 |
| Genre | : Entrepreneurship |
| ISBN | : 1599181630 |
| Author | : Keith Granet |
| Publisher | : Chronicle Books |
| Total Pages | : 224 |
| Release | : 2021-06-15 |
| Genre | : Design |
| ISBN | : 1648960340 |
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
| Author | : Lawrence J. Daniels |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 241 |
| Release | : 2013 |
| Genre | : Art |
| ISBN | : 0814432417 |
Real-world business wisdom they don't teach in design school.
| Author | : Celery Design Collaborative |
| Publisher | : Simon and Schuster |
| Total Pages | : 212 |
| Release | : 2010-06-29 |
| Genre | : Design |
| ISBN | : 1581157541 |
Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: · Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
| Author | : Marc English |
| Publisher | : Rockport Pub |
| Total Pages | : 144 |
| Release | : 2000 |
| Genre | : Art |
| ISBN | : 9781564966803 |
Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
| Author | : Roz Goldfarb |
| Publisher | : Allworth Press |
| Total Pages | : 242 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
