The Broadcasters Legal Guide For Conducting Contests And Promotions PDF Download

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The Broadcaster's Legal Guide for Conducting Contests and Promotions

The Broadcaster's Legal Guide for Conducting Contests and Promotions
Author: James A. Albert
Publisher:
Total Pages: 256
Release: 1985
Genre: Business & Economics
ISBN:
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Provides a clear explanation of FCC law on radio and television contests and promotions. Help protect yourself and your station with this desk-top reference. Professor Albert has represented dozens of radio and TV stations -- put his legal tips to work for you.

NAB Legal Guide to Broadcast Law and Regulation

NAB Legal Guide to Broadcast Law and Regulation
Author: Jean Benz
Publisher: CRC Press
Total Pages: 960
Release: 2014-10-10
Genre: Biography & Autobiography
ISBN: 1136030980
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To guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared the only up-to-date, comprehensive broadcast regulatory publication: NAB’s Legal Guide to Broadcast Law and Regulation. Known for years as the "voice" for broadcast law, this publication addresses the full range of FCC regulatory issues facing radio and television broadcasters, as well as intellectual property, First Amendment, cable and satellite, and increasingly important online issues. It gives practicing attorneys, in-house counsel, broadcasters and other communications industry professionals practical "how to" advice on topics ranging literally from "a" (advertising) to "z" (zoning). Now in its 6th edition, NAB’s Legal Guide to Broadcast Law and Regulation is available to keep you current on changes in the law, significant court decisions, FCC rules, agency policies and applied solutions. The National Association of Broadcasters is a nonprofit trade association that advocates on behalf of local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and other federal agencies, and the courts.

Contests and Sweepstakes Law

Contests and Sweepstakes Law
Author: Joy R. Butler
Publisher: Sashay Communications, LLC
Total Pages: 498
Release: 2015-01-05
Genre: Business & Economics
ISBN: 9780967294063
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Whether you need in-depth information about the laws governing promotions or you seek quick, practical answers to your immediate questions about contests and sweepstakes law, this book is a valuable starting point. Contests and Sweepstakes Law: A Guide Through the Legal Jungle Practice Manual features the following resources: A detailed checklist that helps readers spot legal issues and then refers them to subsequent portions of this book for greater explanation An overview of the United States federal and state laws that govern contests, sweepstakes, and other prize promotions A separate summary for each state outlining the specific laws most relevant to promotions in that state including registration, bonding and disclosure requirements Best practice suggestions for promotions that incorporate social media, user generated content, public voting, children as participants, direct mail, prize awards of real estate and travel, charitable causes, and entry fees Methods for structuring and administering promotions in a manner that minimizes the risks of problems from inadvertent mistakes, winner disputes, ties, copyright issues, public relations mishaps, fraud, and other legal issues Guidance for multiple types of promotions including skill-based contests, in-package sweepstakes, fantasy sports competitions, raffles, bingo, cause marketing, and broadcast station-sponsored promotions

Broadcast Announcing Worktext

Broadcast Announcing Worktext
Author: Alan R. Stephenson
Publisher: Routledge
Total Pages: 425
Release: 2020-04-29
Genre: Language Arts & Disciplines
ISBN: 1000062430
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Broadcast Announcing Worktext, now in its fifth edition, remains one of the best resources for those looking to gain the skills, techniques, and procedures necessary to enter the competitive field of broadcast performance. Written accessibly, with easy-to-digest modules and practice projects, this book encourages active participation from readers to help develop their talent on air. In addition to the principles of good performance, the book addresses the importance of the audience and how to communicate effectively to diverse groups. The book combines traditional teaching with practical experience, and includes sample scripts and self-study exercises to allow for a practical, hands-on application of key concepts. The fifth edition, expanded throughout, features updates about performance on the Internet and social media, as well as content about podcasting and audio performance. A new chapter on international media offers readers a look at media performance and career possibilities around the world. This book is an invaluable resource for any student of journalism, communication, or public relations looking to enhance their media performance skills. A detailed accompanying website features audio-clips, sample test questions, and a Professionals’ Comment Bank setting out experience and advice from working pros.

Routledge Revivals: Radio Broadcasting from 1920 to 1990 (1991)

Routledge Revivals: Radio Broadcasting from 1920 to 1990 (1991)
Author: Diane Foxhill Carothers
Publisher: Routledge
Total Pages: 586
Release: 2016-11-10
Genre: Performing Arts
ISBN: 1351983881
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First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting — with the exception of radio engineering due to its technical complexity although some of the historical volumes do encompass aspects, thus providing background material. Entries are primarily restricted to published books although a number of trade journals and periodicals are also included. Each entry includes full bibliographic information, including the ISBN or ISSN where available, and an annotation written by the author with the original text in hand.

Marketing Communications

Marketing Communications
Author:
Publisher:
Total Pages: 708
Release: 1986
Genre: Advertising
ISBN:
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Practical Radio Promotions

Practical Radio Promotions
Author: Ted E. F. Roberts
Publisher: Butterworth-Heinemann
Total Pages: 108
Release: 1992
Genre: Business & Economics
ISBN:
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Details the techniques, methods, goals and ethics of successful radio promotions and explains the components of an effective promotions team.

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
Total Pages: 352
Release: 2012-11-12
Genre: Language Arts & Disciplines
ISBN: 1136024816
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Download Media Promotion & Marketing for Broadcasting, Cable & the Internet Book in PDF, ePub and Kindle

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.