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The Branding of Right-Wing Activism

The Branding of Right-Wing Activism
Author: Khadijah Costley White
Publisher: Oxford University Press
Total Pages: 256
Release: 2018-08-02
Genre: Language Arts & Disciplines
ISBN: 0190879343

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From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.


The Branding of Right-Wing Activism

The Branding of Right-Wing Activism
Author: Khadijah Costley White
Publisher: Oxford University Press
Total Pages: 256
Release: 2018-08-02
Genre: Language Arts & Disciplines
ISBN: 0190879335

Download The Branding of Right-Wing Activism Book in PDF, ePub and Kindle

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.


Messengers of the Right

Messengers of the Right
Author: Nicole Hemmer
Publisher: University of Pennsylvania Press
Total Pages: 336
Release: 2016-09-22
Genre: History
ISBN: 0812248392

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Messengers of the Right tells the story of the media activists who built the American conservative movement and transformed it into one of the most significant and successful movements of the twentieth century—and in the process remade the Republican Party and the American media landscape.


The Global Right Wing and the Clash of World Politics

The Global Right Wing and the Clash of World Politics
Author: Clifford Bob
Publisher: Cambridge University Press
Total Pages:
Release: 2012-02-27
Genre: Political Science
ISBN: 1139503952

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This book is an eye-opening account of transnational advocacy, not by environmental and rights groups, but by conservative activists. Mobilizing around diverse issues, these networks challenge progressive foes across borders and within institutions. In these globalized battles, opponents struggle as much to advance their own causes as to destroy their rivals. Deploying exclusionary strategies, negative tactics and dissuasive ideas, they aim both to make and unmake policy. In this work, Clifford Bob chronicles combat over homosexuality and gun control in the UN, the Americas, Europe and elsewhere. He investigates the 'Baptist-burqa' network of conservative believers attacking gay rights, and the global gun coalition blasting efforts to control firearms. Bob draws critical conclusions about norms, activists and institutions, and his broad findings extend beyond the culture wars. They will change how campaigners fight, scholars study policy wars, and all of us think about global politics.


Empire of Resentment

Empire of Resentment
Author: Lawrence Rosenthal
Publisher: The New Press
Total Pages: 317
Release: 2020-09-08
Genre: Political Science
ISBN: 1620975114

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From a leading scholar on conservatism, the extraordinary chronicle of how the transformation of the American far right made the Trump presidency possible—and what it portends for the future Since Trump's victory and the UK's Brexit vote, much of the commentary on the populist epidemic has focused on the emergence of populism. But, Lawrence Rosenthal argues, what is happening globally is not the emergence but the transformation of right-wing populism. Rosenthal, the founder of UC Berkeley's Center for Right-Wing Studies, suggests right-wing populism is a protean force whose prime mover is the resentment felt toward perceived cultural elites, and whose abiding feature is its ideological flexibility, which now takes the form of xenophobic nationalism. In 2016, American right-wing populists migrated from the free marketeering Tea Party to Donald Trump's "hard hat," anti-immigrant, America-First nationalism. This was the most important single factor in Trump's electoral victory and it has been at work across the globe. In Italy, for example, the Northern League reinvented itself in 2018 as an all-Italy party, switching its fury from southerners to immigrants, and came to power. Rosenthal paints a vivid sociological, political, and psychological picture of the transnational quality of this movement, which is now in power in at least a dozen countries, creating a de facto Nationalist International. In America and abroad, the current mobilization of right-wing populism has given life to long marginalized threats like white supremacy. The future of democratic politics in the United States and abroad depends on whether the liberal and left parties have the political capacity to mobilize with a progressive agenda of their own.


Fox Populism

Fox Populism
Author: Reece Peck
Publisher: Cambridge University Press
Total Pages: 563
Release: 2019-01-03
Genre: Political Science
ISBN: 1108693563

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Fox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where existing explanations of Fox's appeal have stressed the network's conservative editorial slant, Reece Peck sheds light on the importance of style as a generative mode of ideology. The book traces the historical development of Fox's counter-elite news brand and reveals how its iconoclastic news style was crafted by fusing two class-based traditions of American public culture: one native to the politics in populism and one native to the news field in tabloid journalism. Using the network's coverage of the late-2000s economic crisis as the book's principal case study, Peck then shows how style is deployed as a political tool to frame news events. A close analysis of top-rated programs reveals how Fox hails its audience as 'the real Americans' and successfully represents narrow, conservative political demands as popular and universal.


Right-Wing Critics of American Conservatism

Right-Wing Critics of American Conservatism
Author: George Hawley
Publisher: University Press of Kansas
Total Pages: 376
Release: 2017-07-31
Genre: Political Science
ISBN: 0700625798

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The American conservative movement as we know it faces an existential crisis as the nation's demographics shift away from its core constituents—older white middle-class Christians. It is the American conservatism that we don't know that concerns George Hawley in this book. During its ascendancy, leaders within the conservative establishment have energetically policed the movement’s boundaries, effectively keeping alternative versions of conservatism out of view. Returning those neglected voices to the story, Right-Wing Critics of American Conservatism offers a more complete, complex, and nuanced account of the American right in all its dissonance in history and in our day. The right-wing intellectual movements considered here differ both from mainstream conservatism and from each other when it comes to fundamental premises, such as the value of equality, the proper role of the state, the importance of free markets, the place of religion in politics, and attitudes toward race. In clear and dispassionate terms, Hawley examines localists who exhibit equal skepticism toward big business and big government, paleoconservatives who look to the distant past for guidance and wish to turn back the clock, radical libertarians who are not content to be junior partners in the conservative movement, and various strains of white supremacy and the radical right in America. In the Internet age, where access is no longer determined by the select few, the independent right has far greater opportunities to make its many voices heard. This timely work puts those voices into context and historical perspective, clarifying our understanding of the American right—past, present, and future.


Conservative Political Communication

Conservative Political Communication
Author: Sharon E. Jarvis
Publisher: Routledge
Total Pages: 183
Release: 2021-04-14
Genre: Political Science
ISBN: 135118721X

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Conservative Political Communication examines the evolution of appeals, media, and tactics in right-wing media and political communication, tracking trends and shifts from the early days of contemporary conservatism in the 1950s to the Trump administration. The chapters in this edited volume feature the work of senior and junior scholars from the fields of communication, journalism, and political science employing content analytic, experimental, survey, historical, and rhetorical research methodologies. Analyses of the rise of the 24-hour news cycle, the range of partisan news sources, and the role of social media algorithms in political campaigns yield insights for our media and information ecosystems. A key theme across these chapters is how right-wing channels and communications help and hinder partisan fragmentation, a condition whereby novice elected officials create personal conservative brands, appeal to the base through partisan media, and complicate senior leadership’s ability to engage in bargaining, compromise, and deal-making. This volume interrogates conservative media and messaging to track where these processes came from, how they functioned in the 2016 U.S. presidential campaign, and where they may be going in the future. This book will interest scholars and upper-level students of political communication, media and politics, and political science, as well as readers invested in today’s political media landscape in the United States.


Wrapped in the Flag

Wrapped in the Flag
Author: Claire Conner
Publisher: Beacon Press
Total Pages: 265
Release: 2013-07-02
Genre: Political Science
ISBN: 0807077518

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A narrative history of the John Birch Society by a daughter of one of the infamous ultraconservative organization’s founding fathers. Named a best nonfiction book of 2013 by Kirkus Reviews and the Tampa Bay Times Long before the rise of the Tea Party movement and the prominence of today’s religious Right, the John Birch Society, first established in 1958, championed many of the same radical causes touted by ultraconservatives today, including campaigns against abortion rights, gay rights, gun control, labor unions, environmental protections, immigrant rights, social and welfare programs, the United Nations, and even water fluoridation. Worshipping its anti-Communist hero Joe McCarthy, the Birch Society is perhaps most notorious for its red-baiting and for accusing top politicians, including President Dwight Eisenhower, of being Communist sympathizers. It also labeled John F. Kennedy a traitor and actively worked to unseat him. The Birch Society boasted a number of notable members, including Fred Koch, father of Charles and David Koch, who are using their father’s billions to bankroll fundamentalist and right-wing movements today. The daughter of one of the society’s first members and a national spokesman about the society, Claire Conner grew up surrounded by dedicated Birchers and was expected to abide by and espouse Birch ideals. When her parents forced her to join the society at age thirteen, she became its youngest member of the society. From an even younger age though, Conner was pressed into service for the cause her father and mother gave their lives to: the nurturing and growth of the JBS. She was expected to bring home her textbooks for close examination (her mother found traces of Communist influence even in the Catholic school curriculum), to write letters against “socialized medicine” after school, to attend her father’s fiery speeches against the United Nations, or babysit her siblings while her parents held meetings in the living room to recruit members to fight the war on Christmas or (potentially poisonous) water fluoridation. Conner was “on deck” to lend a hand when JBS notables visited, including founder Robert Welch, notorious Holocaust denier Revilo Oliver, and white supremacist Thomas Stockheimer. Even when she was old enough to quit in disgust over the actions of those men, Conner found herself sucked into campaigns against abortion rights and for ultraconservative presidential candidates like John Schmitz. It took momentous changes in her own life for Conner to finally free herself of the legacy of the John Birch Society in which she was raised. In Wrapped in the Flag, Claire Conner offers an intimate account of the society —based on JBS records and documents, on her parents’ files and personal writing, on historical archives and contemporary accounts, and on firsthand knowledge—giving us an inside look at one of the most radical right-wing movements in US history and its lasting effects on our political discourse today.