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The Branding of Polaroid

The Branding of Polaroid
Author: Paul Giambarba
Publisher: Capearts Publishing
Total Pages: 144
Release: 2014
Genre: Brand name products
ISBN: 9780871550019

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How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.


Instant

Instant
Author: Christopher Bonanos
Publisher: Chronicle Books
Total Pages: 194
Release: 2012-09-26
Genre: Antiques & Collectibles
ISBN: 1616890851

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Tells the remarkable tale of Edwin Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age.


Polaroid Now

Polaroid Now
Author: Steve Crist
Publisher: Chronicle Chroma
Total Pages: 0
Release: 2020-05-19
Genre: Photography
ISBN: 9781797201375

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Polaroid Then and Now celebrates the history and evolution of the first and foremost instant imaging camera system. Featuring both vintage and current Polaroid photography, this book covers iconic midcentury photographers and artists, as well as contemporary creatives. • A foreword by Matthew Antezzo, Polaroid Art and Culture Director, provides both an historical account and a visionary view forward of the creative possibilities with the revered brand. • An artist index features thumbnail images of every photograph included in the book along with the name of the artist, the location, date, and the specific Polaroid camera and film stock used. • The cover of the book features the original 1960s packaging design by renowned graphic designer Paul Giambarba. This officially licensed partnership with the world-renowned Polaroid brand is the most comprehensive book published on Polaroid to date, showcasing the work of hundreds of photographers from all over the world. It's an eye-catching gift, too; the exterior packaging design of the book celebrates Polaroid's vintage, brightly colored and now iconic design of the Colorpack Film boxes. • The perfect gift for anyone who loves their Polaroid camera, as well as all things vintage like LPs, record players, and film • A beautifully designed book that is a covetable object in itself • Add it to the collection of books like The Polaroid Book by Barbara Hitchcock, Andy Warhol: Polaroids by Richard B. Woodward, and Polaroid: The Complete Guide to Experimental Instant Photography by Rhiannon Adam


Land's Polaroid

Land's Polaroid
Author: Peter C. Wensberg
Publisher:
Total Pages: 306
Release: 1987
Genre: Business & Economics
ISBN:

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The unauthorized story of the enigmatic man who created a world-class organization in his own image and then lost control of it. 24 pages of photographs.


Polaroid Transfers

Polaroid Transfers
Author: Kathleen Thormod Carr
Publisher: Amphoto Books, an i
Total Pages: 168
Release: 1997
Genre: Photography
ISBN: 9780817455545

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This guide explains how to transfer polaroid images onto artists' papers,ilk, wood, and tile. It also describes how to enhance these pictures withaint, markers and crayons.


The Camera Does the Rest

The Camera Does the Rest
Author: Peter Buse
Publisher: University of Chicago Press
Total Pages: 323
Release: 2016-05-27
Genre: History
ISBN: 022631216X

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In a world where nearly everyone has a cellphone camera capable of zapping countless instant photos, it can be a challenge to remember just how special and transformative Polaroid photography was in its day. And yet, there’s still something magical for those of us who recall waiting for a Polaroid picture to develop. Writing in the context of two Polaroid Corporation bankruptcies, not to mention the obsolescence of its film, Peter Buse argues that Polaroid was, and is, distinguished by its process—by the fact that, as the New York Times put it in 1947, “the camera does the rest.” Polaroid was often dismissed as a toy, but Buse takes it seriously, showing how it encouraged photographic play as well as new forms of artistic practice. Drawing on unprecedented access to the archives of the Polaroid Corporation, Buse reveals Polaroid as photography at its most intimate, where the photographer, photograph, and subject sit in close proximity in both time and space—making Polaroid not only the perfect party camera but also the tool for frankly salacious pictures taking. Along the way, Buse tells the story of the Polaroid Corporation and its ultimately doomed hard-copy wager against the rising tide of digital imaging technology. He explores the continuities and the differences between Polaroid and digital, reflecting on what Polaroid can tell us about how we snap photos today. Richly illustrated, The Camera Does the Rest will delight historians, art critics, analog fanatics, photographers, and all those who miss the thrill of waiting to see what develops.


Brand Failures

Brand Failures
Author: Matt Haig
Publisher: Kogan Page Publishers
Total Pages: 276
Release: 2005
Genre: Brand choice
ISBN: 9780749444334

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).


Diego Uchitel

Diego Uchitel
Author: Diane Von Furstenberg
Publisher: Damiani Limited
Total Pages: 0
Release: 2012
Genre: Photography
ISBN: 9788862082396

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Photographs.


Some Photos of That Day 6754 Polaroids Dated in Sequence

Some Photos of That Day 6754 Polaroids Dated in Sequence
Author: Hugh Crawford
Publisher:
Total Pages: 780
Release: 2017-10-25
Genre:
ISBN: 9781947861015

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6754 Polaroid SX-70 photographs that Jamie Livingston made one a day for the last 18 years of his life


The Polaroid Project

The Polaroid Project
Author: William A. Ewing
Publisher:
Total Pages: 0
Release: 2017
Genre: Art and technology
ISBN: 9780500544730

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In 1943 the American inventor and scientist Edwin H. Land was asked by his daughter why she couldn't see immediately the photograph he had just taken. Within an hour, Land had conceived of the technology required to make this seemingly impossible demand a reality. So begins the story of Polaroid instant photography, an invention that revolutionized the taking and making of pictures. But Land's creation was more than a groundbreaking scientific accomplishment; it also heralded an exciting new chapter of artistic expression. Through the efforts of thousands of photographers the world over, as well as the corporation's own artist support programme, which provided many with materials, Polaroid would help shape the artistic landscape of the late twentieth century - and, indeed, up to the present day. Published to accompany a major travelling exhibition, The Polaroid Project is a creative exploration of the relationship between Polaroid's many technological innovations and the art that was produced with their help. A wealth of illustrations showcases not only the myriad and often idiosyncratic approaches taken by such photographers as Ansel Adams, Robert Mapplethorpe, Ellen Carey and Chuck Close, but also a fascinating selection of the technical objects and artefacts that speak of the sheer ingenuity that lay behind the art.?With essays by the exhibition's curators and leading photographic writers and historians, The Polaroid Project provides a unique perspective on the Polaroid phenomenon - a technology, an art form, a convergence of both - and its enduring cultural legacy.