The Brand Of You PDF Download
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Author | : John Purkiss |
Publisher | : Financial Times/Prentice Hall |
Total Pages | : 0 |
Release | : 2012 |
Genre | : BUSINESS & ECONOMICS |
ISBN | : 9780273777694 |
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In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
Author | : Aga Artka |
Publisher | : Henschelhaus Publishing, Incorporated |
Total Pages | : 0 |
Release | : 2015-10-15 |
Genre | : Interior decoration |
ISBN | : 9781595984357 |
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A career in interior design can be an exciting journey full of ups and downs, both planned and unexpected. Aga Artka and Jenny Rebholz believe that establishing a personal brand will help designers navigate their career journeys with confidence, preparedness and optimism. This guide shares personal stories in order to illustrate how a career in design is not linear. It also provides readers with tips, tools and strategies for building and promoting their own unique brand as they travel their self-made path to professional fulfillment.
Author | : Mike Kim |
Publisher | : Morgan James Publishing |
Total Pages | : 187 |
Release | : 2021-06-08 |
Genre | : Business & Economics |
ISBN | : 1631953486 |
Download You Are The Brand Book in PDF, ePub and Kindle
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Author | : Steve Adubato |
Publisher | : Rutgers University Press |
Total Pages | : 252 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0813550424 |
Download You are the Brand Book in PDF, ePub and Kindle
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
Author | : Peter Montoya |
Publisher | : McGraw Hill Professional |
Total Pages | : 288 |
Release | : 2008-11-02 |
Genre | : Business & Economics |
ISBN | : 9780071641777 |
Download The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace Book in PDF, ePub and Kindle
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Author | : Hume Johnson |
Publisher | : Independently Published |
Total Pages | : 174 |
Release | : 2018-09-21 |
Genre | : Self-Help |
ISBN | : 9781723894329 |
Download Brand You! Reinvent Yourself, Redefine Your Future: A 5-Step Guide to Building Your Personal Brand Book in PDF, ePub and Kindle
Who are you and what do you bring to the table? In a fiercely competitive job market, the ability to define your core strengths, passions and talents and leverage these assets to your advantage is the key to reaching your career goals and achieving professional success. The most effective and potent way to do this is to discover your personal brand. Brand YOU!: Reinvent Yourself, Redefine Your Future is your blueprint for building your personal brand. In Brand YOU!, Hume Johnson offers you a 5-step guide to help you: - define the key variables that shape your image - discover your unique value - create a compelling personal brand and, - communicate your brand offline and online with confidence, clarity and credibility. With engaging discussions and practical exercises and guidelines, Brand YOU! gives you the tools to reimagine your professional identity, position yourself as an expert in your field and build a career that is based on your skills and unique talents, and where you show up as your authentic self.
Author | : Jerry S. WILSON |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 252 |
Release | : 2008-07-16 |
Genre | : Business & Economics |
ISBN | : 0814410693 |
Download Managing Brand You Book in PDF, ePub and Kindle
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
Author | : Mark Miller |
Publisher | : |
Total Pages | : 176 |
Release | : 2021-10-19 |
Genre | : |
ISBN | : 9781637551417 |
Download Culture Built My Brand Book in PDF, ePub and Kindle
Unleash the power of your culture. Propel your brand forward. Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers--by tapping into the greatest driver of brand success: your internal company culture. Mark Miller and Ted Vaughn have rebranded more than one hundred purpose driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in Culture Built My Brand, your roadmap to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.
Author | : Arnt Eriksen |
Publisher | : |
Total Pages | : 216 |
Release | : 2021-05-27 |
Genre | : |
ISBN | : 9781665584364 |
Download Brand You Economics Book in PDF, ePub and Kindle
Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand's performance so you can determine how your brand contributes to the bottom line. Based on the author's lifetime of discovering best marketing practices, it teaches you to: - humanize your brand in seven distinct ways; - leverage the power of influencer marketing; - cultivate authentic relationships; - map the customer journey. You'll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand's legacy.
Author | : Peter Montoya |
Publisher | : Peter Montoya Incorporated |
Total Pages | : 280 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780967450650 |
Download The Brand Called You Book in PDF, ePub and Kindle
The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.