The Brains Behind Great Ad Campaigns PDF Download
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Author | : Margo Berman |
Publisher | : Rowman & Littlefield |
Total Pages | : 256 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780742555518 |
Download The Brains Behind Great Ad Campaigns Book in PDF, ePub and Kindle
Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.
Author | : Margo Berman |
Publisher | : Rowman & Littlefield Publishers |
Total Pages | : 252 |
Release | : 2009-07-16 |
Genre | : Social Science |
ISBN | : 1461644127 |
Download The Brains Behind Great Ad Campaigns Book in PDF, ePub and Kindle
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Author | : Erik Du Plessis |
Publisher | : Kogan Page Publishers |
Total Pages | : 268 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780749443665 |
Download The Advertised Mind Book in PDF, ePub and Kindle
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Author | : |
Publisher | : |
Total Pages | : 1040 |
Release | : 2009 |
Genre | : American literature |
ISBN | : |
Download The Publishers Weekly Book in PDF, ePub and Kindle
Author | : Robyn Blakeman |
Publisher | : SAGE |
Total Pages | : 265 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 1412997615 |
Download Nontraditional Media in Marketing and Advertising Book in PDF, ePub and Kindle
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author | : Nicholas Ind |
Publisher | : |
Total Pages | : 223 |
Release | : 1993 |
Genre | : Advertising |
ISBN | : 9780749405366 |
Download Great Advertising Campaigns Book in PDF, ePub and Kindle
Author | : David M Jones |
Publisher | : Routledge |
Total Pages | : 231 |
Release | : 2015-03-26 |
Genre | : Business & Economics |
ISBN | : 1317452127 |
Download When Ads Work Book in PDF, ePub and Kindle
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Author | : Robyn Blakeman |
Publisher | : Rowman & Littlefield |
Total Pages | : 339 |
Release | : 2014-07-10 |
Genre | : Business & Economics |
ISBN | : 1442221232 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.
Author | : John Philip Jones |
Publisher | : M.E. Sharpe |
Total Pages | : 196 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780765621719 |
Download When Ads Work Book in PDF, ePub and Kindle
The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...
Author | : Jon Steel |
Publisher | : John Wiley & Sons |
Total Pages | : 330 |
Release | : 1998-03-13 |
Genre | : Business & Economics |
ISBN | : |
Download Truth, Lies, and Advertising Book in PDF, ePub and Kindle
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.