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The Brain Audit

The Brain Audit
Author: Sean D'Souza
Publisher:
Total Pages: 180
Release: 2009-08
Genre: Business & Economics
ISBN: 9780473175047

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How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.


The Better Brain Book

The Better Brain Book
Author: David Perlmutter
Publisher: Penguin
Total Pages: 340
Release: 2005-08-02
Genre: Self-Help
ISBN: 1101218061

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From the author of the #1 New York Times bestseller Grain Brain and New York Times bestseller Brain Maker... Loss of memory is not a natural part of aging—and this book explains why. Celebrated neurologist David Perlmutter reveals how everyday memory-loss—misplacing car keys, forgetting a name, losing concentration in meetings—is actually a warning sign of a distressed brain. Here he and Carol Colman offer a simple plan for repairing those problems, clarifying misconstrued connections between memory loss and aging, and regaining and maintaining mental clarity by offering the tools for: Building a better brain through nutrition, lifestyle changes, and brain workouts Coping with specific brain disorders such as stroke, vascular dementia, Alzheimer's, Parkinson's, multiple sclerosis, and Lou Gehrig's disease Understanding risk factors and individually tailoring a diet and supplementary program Features a "Life Style Audit," quizzes, a brain fitness program with the most effective ways to exercise your brain, and a nutritional program that details the best brain food and supplements.


The Anxiety Audit

The Anxiety Audit
Author: Lynn Lyons
Publisher: Simon and Schuster
Total Pages: 224
Release: 2022-10-18
Genre: Self-Help
ISBN: 0757324266

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Sought after expert whose advice appears regularly in Psychology Today, the New York Times, and other media outlets, Lynn Lyons offers a refreshing playbook that uncovers the 7 sneaky ways anxious patterns weave their way into our families, our friendships, and our jobs, and provides clear and actionable steps to break the worry cycle. Ask people to describe anxiety and they’ll start with the familiar physical symptoms: racing heart, sweaty palms, difficulty breathing. Anxiety, they might add, is “freaking out,” a panic attack, a frightening loss of control. But anxiety isn’t always what we think it is, especially now. Anxiety has become the new normal, constant and simmering, disguising itself in patterns and responses we don’t even recognize as anxiety. Patterns like global thinking, inner isolation, and busyness. The Anxiety Audit is a guide for everyone, free of psychobabble and full of relatable insight that can be instantly applied to our everyday lives. The Anxiety Audit uncovers the seven sneaky ways anxious patterns weave their way into our families, our friendships, our jobs, and provides clear and doable steps to change them.


Winning the War in Your Mind

Winning the War in Your Mind
Author: Craig Groeschel
Publisher: Zondervan
Total Pages: 254
Release: 2021-02-16
Genre: Religion
ISBN: 0310362733

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MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.


The Leader's Brain

The Leader's Brain
Author: Michael Platt
Publisher: University of Pennsylvania Press
Total Pages: 150
Release: 2020-10-06
Genre: Business & Economics
ISBN: 1613631456

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Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain, Wharton Neuroscience Initiative director Michael Platt explains how.


Content Strategy for the Web

Content Strategy for the Web
Author: Kristina Halvorson
Publisher: New Riders
Total Pages: 256
Release: 2012-02-28
Genre: Computers
ISBN: 0132883244

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.


Content Audits and Inventories

Content Audits and Inventories
Author: Paula Ladenburg Land
Publisher: XML Press
Total Pages: 190
Release: 2014-10-04
Genre: Computers
ISBN: 1492002003

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Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.


Using Equity Audits to Create Equitable and Excellent Schools

Using Equity Audits to Create Equitable and Excellent Schools
Author: Linda Skrla
Publisher: Corwin Press
Total Pages: 153
Release: 2009-05-05
Genre: Education
ISBN: 1452272271

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Use the power of equity audits to help eliminate achievement gaps and educational bias! If you′ve heard about equity audits but aren′t really sure how to use them in your school, you are not alone. This resource, written by well-known authors and experts in the areas of equity and achievement, expands school leaders′ understanding of how to interpret data in order to make equity audits work and provides practical, easy-to-implement strategies for using this school assessment approach to help ensure a high-quality education for all students, regardless of socio-economic class. Grounded solidly in theory, this book demonstrates how audits can help not only in developing fair programs that provide all students with the opportunity to reach their potential but also for hiring, training, and retaining good teachers. Readers will discover how to remedy inequalities in student achievement by using: A set of "inequity indicators" for evaluating schools, generating essential data, and identifying problem areas The NCLB Act in a positive way to create equity Nine skill sets for improved equity-oriented teaching Charts, graphs, and support materials that can be customized for specific settings Ideal for helping principals develop school-based equity audits with confidence, Using Equity Audits to Create Equitable and Excellent Schools can also be used by superintendents to increase equity awareness at the district level.


International Auditing Standards in the United States

International Auditing Standards in the United States
Author: Asokan Anandarajan
Publisher: Business Expert Press
Total Pages: 243
Release: 2021-06-15
Genre: Business & Economics
ISBN: 1953349331

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This book is a tool that students, faculty, and practitioners can use to better understand the relationship between US PCAOB auditing standards and IFAC IAASB auditing standards. With time, the designations of US PCAOB standards were reorganized from the initial publication of this book. Accordingly, we have added to this addition an Appendix, Appendix 1. It shows the correlation of the old designation of PCAOB auditing standards, before reorganization, and the new designations for these standards. We also have added a second appendix, Appendix 2. The latter presents the PCAOB standards, the related AICPA standards, and the IFAC IAASB standards. We suggest bookmarking the Appendices and referring back to them as you use the text.


Coaching the Brain

Coaching the Brain
Author: Joseph O'Connor
Publisher: Routledge
Total Pages: 247
Release: 2019-02-21
Genre: Psychology
ISBN: 1351403486

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Everything we do, and sense, happens through our brain. In Coaching the Brain: Practical Applications of Neuroscience to Coaching, highly experienced coaches Joseph O’Connor and Andrea Lages ask and answer the question: ‘How can we use our knowledge of the brain to help ourselves and others to learn, change, and develop?’. This book will show you how to apply insights from the latest neuroscience research in a practical way, in the fields of personal development, coaching and cognitive therapy. Accessible and practical, it begins with an overview of how the brain works along with an explanation of how our brain changes due to our actions and thoughts, illuminating how these habits can be changed through neuroplasticity. Understanding the neuroscience of goals and mental models helps us to work with and change them, and clarity about emotions and the emotional basis of values can help achieve happiness. Most importantly, neuroscience illuminates how we learn, as well as the power of expectations. The book also explores the key lessons we can take from neuroscience for high performance and leadership. Eminently accessible, this book gives you new tools to help yourself and others create better futures. As a whole, the book will provide you with a new respect for the depth and complexity of your thinking and emotions. Coaching the Brain: Practical Applications of Neuroscience to Coaching, with its clarity and practical application, will be essential reading for coaches in practice and in training, as well as leaders, coach supervisors and HR and L&D professionals, and will be a key text for academics and students of coaching and coaching psychology.