The Book for Mastering Local Broadcast Sales
Author | : Paul Weyland |
Publisher | : |
Total Pages | : |
Release | : 2006-01-01 |
Genre | : |
ISBN | : 9780978719203 |
Download The Book for Mastering Local Broadcast Sales Book in PDF, ePub and Kindle
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Book For Mastering Local Broadcast Sales PDF full book. Access full book title The Book For Mastering Local Broadcast Sales.
Author | : Paul Weyland |
Publisher | : |
Total Pages | : |
Release | : 2006-01-01 |
Genre | : |
ISBN | : 9780978719203 |
Author | : Paul Weyland |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 223 |
Release | : 2007-09-19 |
Genre | : Business & Economics |
ISBN | : 0814409806 |
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Author | : Charles Warner |
Publisher | : Wiley-Blackwell |
Total Pages | : 616 |
Release | : 2003-07-16 |
Genre | : Business & Economics |
ISBN | : 9780813804170 |
For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, authors Warner and Buchman have re-crafted this landmark text as Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition. In the last decade, the media industries have experienced unprecedented consolidation and sweeping change. The third edition of Media Selling addresses these significant industry changes and continues to be the seminal resource for information on media sales. The text retains all of its original focus on the electronic media, while adding in-depth and expanded information on newspaper, magazine, Interactive, Yellow Pages, and outdoor/billboard. Among the new chapters and features to this edition, readers will find a particularly relevant chapter on sales ethics, a chapter on emotional intelligence (discerning and then matching the emotional needs of a prospect), and up-to-date information on Interactive media selling. Praised by educators and sales training managers throughout the country, Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition advocates a solution selling approach that one reviewer called “the best synthesis of behavioral psychology, common sense, and professional salesmanship I’ve ever read.”
Author | : Martin Kleppmann |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 658 |
Release | : 2017-03-16 |
Genre | : Computers |
ISBN | : 1491903104 |
Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures
Author | : Chuck Bauer |
Publisher | : John Wiley & Sons |
Total Pages | : 272 |
Release | : 2011-02-16 |
Genre | : Business & Economics |
ISBN | : 1118007867 |
Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Sales Mastery gives you Chuck Bauer's unique personal experience as a highly successful salesman turned sales coach. You'll connect with his methodology, proven by salespeople in every industry, to distinguish yourself, build your sales skills, and win deals again and again. Each chapter focuses on one important quality of salesmanship enabling you to actualize your potential as a prosperous seller Includes tips for mastering sales presentations, phone pitches, customer objections, and closing strategies Learn how to market yourself shamelessly, close sales according to your clients' dominant personality styles, and make prospects chase you Author is a nationally recognized sales trainer and coach Sales Mastery gives you the toolset to break away from the pack to be the sales leader you always wanted to be... and reap the bigger commission checks that result!
Author | : Derrick Kinney |
Publisher | : John Wiley & Sons |
Total Pages | : 264 |
Release | : 2004-09-27 |
Genre | : Business & Economics |
ISBN | : 9780471482567 |
Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning
Author | : Dr Greg Story |
Publisher | : |
Total Pages | : 212 |
Release | : 2018-02-10 |
Genre | : |
ISBN | : 9784909535009 |
Are you selling to Japanese buyers? Do you want to be more successful? To sell to Japanese buyers, you need to: - Create long-term partner-level trust or no sale - Fully understand Japanese buyers' real needs or no sale - Convince buyers with your solutions or no sale - Overcome your Japanese buyer's hesitation, fear, and doubt or no sale - Know how to ask for the order or no sale - Ensure re-orders and life is good This book is the product of 30 years in the trenches, experiencing real-world pain, frustration, disappointment, and elation selling to Japanese buyers. When you don't know what you are doing, Japan is a killer for salespeople. Don't get killed. Read this book.
Author | : Eric Enge |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 1179 |
Release | : 2015-08-17 |
Genre | : Business & Economics |
ISBN | : 1491903643 |
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].
Author | : BPP Learning Media |
Publisher | : BPP Learning Media |
Total Pages | : 225 |
Release | : 2009-07-01 |
Genre | : Business & Economics |
ISBN | : 0751794430 |
BPP Learning Media is proud to be the official publisher for CTH. Our CTH Study Guides provide the perfect tailor-made learning resource for the CTH examinations and are also a useful source of reference and information for those planning a career in the hospitality and tourism industries.
Author | : Rachael Mamane |
Publisher | : Chelsea Green Publishing |
Total Pages | : 466 |
Release | : 2017 |
Genre | : Cooking |
ISBN | : 1603586563 |
Mamane "takes us on a culinary journey into the science behind fundamental stocks and the truth about well-crafted bone broths, and offers over 100 ... recipes incorporating stocks as foundational ingredients"--Amazon.com.