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The Beatles and McLuhan

The Beatles and McLuhan
Author: Thomas MacFarlane
Publisher: Rowman & Littlefield
Total Pages: 195
Release: 2013
Genre: Biography & Autobiography
ISBN: 0810884321

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In the 1960s, The Beatles would address like no other musical act a radical shift in the cultural mindset of the late twentieth century. Through tools of "electric technology," this shift encompassed the decline of visual modes of perception and the emergence of a "way-of-knowing" based increasingly on sound. In this respect, the musical works of The Beatles would come to resonate with and ultimately reflect Marshall McLuhan's ideas on the transition into a culture of "all-at-once-ness" a simultaneous world in which immersion in vibrant global community increasingly trumps the fixed viewpoint of the individual. By engaging with recording technologies in a way that no popular act had before, The Beatles opened up for exploration the acoustical space precipitated by this shift. In The Beatles and McLuhan: Understanding the Electric Age, scholar and musician Thomas MacFarlane examines how the incorporation of electric technology in The Beatles' art would enhance their musical impact. MacFarlane surveys the relationship between McLuhan's ideas on the nature and effects of electric technology and The Beatles own engagement of that technology; offers analyses of key works from The Beatles' studio years, with particular attention paid to the presence of cultural metaphors embedded in the medium of multi-track recording; and collates these data to offer stunning conclusions about The Beatles' creative process in the recording studio and its cultural implications. This work also features the first published transcriptions ever of the complete filmed conversation between John Lennon and Marshall McLuhan on their respective ideas, as well as an interview between MacFarlane and McLuhan's son and executor, Michael McLuhan, on his father's and the Beatles' legacy. The Beatles and McLuhan will interest scholars and students of music and music history, recording technology, media studies, communications, and popular culture.


Digital McLuhan

Digital McLuhan
Author: Paul Levinson
Publisher: Routledge
Total Pages: 216
Release: 2003-09-02
Genre: Philosophy
ISBN: 1134738811

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Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.


Reading McLuhan Reading

Reading McLuhan Reading
Author: Paula McDowell
Publisher: Taylor & Francis
Total Pages: 164
Release: 2023-02-21
Genre: Language Arts & Disciplines
ISBN: 1000839494

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Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.


Teaching the Beatles

Teaching the Beatles
Author: Paul O Jenkins
Publisher: Routledge
Total Pages: 268
Release: 2018-05-30
Genre: Music
ISBN: 1351333321

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Teaching the Beatles is designed to provide ideas for instructors who teach the music of the Beatles. Experienced contributors describe varied approaches to effectively convey the group’s characteristics and lasting importance. Some of these include: treating the Beatles’ lyrics as poetry; their influence on the world of art, film, fashion and spirituality; the group’s impact on post-war Britain; political aspects of the Fab Four; Lennon and McCartney’s songwriting and musical innovations; the band’s use of recording technology; business aspects of the Beatles’ career; and insights into teaching the Beatles in an online format.


The Beatles, Sgt. Pepper, and the Summer of Love

The Beatles, Sgt. Pepper, and the Summer of Love
Author: Kenneth Womack
Publisher: Lexington Books
Total Pages: 254
Release: 2017-07-03
Genre: Music
ISBN: 1498534759

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As we mark the fiftieth anniversary of the most momentous year in the life of the Beatles, the contributors to The Beatles, Sgt. Pepper, and the Summer of Love perform wide-ranging analyses of the group’s enduring sociocultural influence and achievements.


Marshall McLuhan

Marshall McLuhan
Author: Philip Marchand
Publisher: MIT Press
Total Pages: 348
Release: 1998
Genre: Biography & Autobiography
ISBN: 9780262631860

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A new look at the man who gave us ideas "the medium is the message" and "global village".


Men, Masculinity and the Beatles

Men, Masculinity and the Beatles
Author: Martin King
Publisher: Routledge
Total Pages: 218
Release: 2016-04-22
Genre: Music
ISBN: 1317097483

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Drawing on methodologies and approaches from media and cultural studies, sociology, social history and the study of popular music, this book outlines the development of the study of men and masculinities, and explores the role of cultural texts in bringing about social change. It is against this backdrop that The Beatles, as a cultural phenomenon, are set, and their four live action films, spanning the years 1964-1970, are examined as texts through which to read changing representations of men and masculinity in 'the Sixties'. Dr Martin King considers ideas about a male revolt predating second-wave feminism, The Beatles as inheritors of the possibilities of the 1950s and The Beatles' emergence as men of ideas: a global cultural phenomenon that transgressed boundaries and changed expectations about the role of popular artists in society. King further explores the chosen Beatle texts to examine discourses of masculinity at work within them. What emerges is the discovery of discourses around resistance, non-conformity, feminized appearance, pre-metrosexuality, the male star as object of desire, and the emergence of The Beatles themselves as a text that reflected the radical diversity of a period of rapid social change. King draws valuable conclusions about the legacy of these discourses and their impact in subsequent decades.


The Solo Beatles Film & TV Chronicle 1971-1980

The Solo Beatles Film & TV Chronicle 1971-1980
Author: Jörg Pieper
Publisher: Lulu.com
Total Pages: 456
Release: 2009-05-17
Genre: Reference
ISBN: 1409283011

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This book is meant as a companion volume to The Beatles Film & TV Chronicle 1961-1970 and covers the first ten years of the solo careers of the individual Beatles from 1971 to 1980. It is the indispensable reference book for every serious Beatles video collector, with several years worth of research and investigation into the massive amount of film material held in archives around the world. The book includes details on over 100 hours worth of solo material, with many items covered for the very first time, and is fully illustrated with over one hundred and eighty thumbnail images (b/w) taken from a variety of film sources. As a bonus, the book also includes a chapter of updates regarding recently discovered and new information about films of The Beatles as a group during the years from 1961 to 1970. Through the years the author has been consulted for several Beatles film and book projects, including the 2011 Martin Scorsese documentary: George Harrison - Living in the Material World.


The Beatles and the Beatlesque: A Crossdisciplinary Analysis of Sound Production and Stylistic Impact

The Beatles and the Beatlesque: A Crossdisciplinary Analysis of Sound Production and Stylistic Impact
Author: Dario Martinelli
Publisher: Springer Nature
Total Pages: 225
Release: 2023-07-30
Genre: Music
ISBN: 3031338049

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The Beatles and the Beatlesque address a paradox emanating from The Beatles’ music through a cross-disciplinary hybrid of reflections, drawing from both, musical practice itself and academic research. Indeed, despite their extreme stylistic variety, The Beatles’ songs seem to always bear a distinctive identity that emerges even more in similar works by other artists, whether they are merely inspired, derivative or explicitly paying homage. The authors, a musicologist and music producer, emphasize the importance of record production in The Beatles' music in a way that does justice not only to the final artifacts (the released songs) but also to the creative process itself (i.e., the songs "in the making"). Through an investigation into the work of George Martin and his team, as well as The Beatles themselves, this text sheds light on the role of the studio in shaping the group's eclectic but unique sound. The chapters address what makes a song “Beatlesque”, to what extent production choices are responsible for developing a style, production being understood not as a mere set of technicalities, but also in a more conceptual way, as well as the aesthetics, semiotics and philosophy that animated studio activity. The outcome is a book that will appeal to both students and researchers, as well as, of course, musicophiles of all kinds.


Interdisciplinary Essays on Environment and Culture

Interdisciplinary Essays on Environment and Culture
Author: Luigi Manca
Publisher: Lexington Books
Total Pages: 371
Release: 2015-12-24
Genre: Social Science
ISBN: 1498528899

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This is a collection of essays about the media, the environment, and the whole of humanity at the brink of extinction. As the demands of overpopulation and of an unsustainable consumer economy dry up existing natural resources and destroy vital ecosystems that we need to survive, the corporate-controlled media saturate worldwide audiences with a barrage of hypnotic images and narratives to stimulate over-consumption and to distract us from the consequences of rampant consumerism, while remaining silent about the systematic destruction of the environment and our future. Academicians from the across the sciences, the social sciences, the arts, and the humanities engage in an interdisciplinary discussion informed by a vision of an interconnected humanity and focused on the role of the media in forging public discourse. Contributors to the collection argue that today’s media are failing humanity. Rather than providing pictures of reality on which the world’s citizens can act, the corporate-controlled media are widely used as instruments of commercial and political propaganda, creating an immense web of images and narratives that their creators know to be not true–-fabrications designed to sell, to manipulate, in a sense to enslave worldwide audiences. At the core of the discussion in this book is a utopian vision of one unified humanity—billions of people whose destinies and dreams are imbricated and interdependent, and who share the same world, the same habitats. It is a vision of a world that cherishes diversity but is also united—a world where our differences are no longer a cause for conflict and where separate countries or separate ethnic or religious communities no longer have to compete or wage war to exploit available resources. As extensions of humans, the media can be instruments of salvation instead of destruction, liberation instead of oppression. But first, we must recognize the challenges we face.