The Basics Of Media Writing PDF Download
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Author | : Scott A. Kuehn |
Publisher | : CQ Press |
Total Pages | : 505 |
Release | : 2016-12-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 1506308112 |
Download The Basics of Media Writing Book in PDF, ePub and Kindle
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author | : Scott A. and Andrew Lingwall Kuehn |
Publisher | : |
Total Pages | : |
Release | : 2013 |
Genre | : |
ISBN | : |
Download The Basics of Media Writing: a Strategic Approach Book in PDF, ePub and Kindle
Author | : Scott A. Kuehn |
Publisher | : CQ Press |
Total Pages | : 569 |
Release | : 2016-12-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 1506308090 |
Download The Basics of Media Writing Book in PDF, ePub and Kindle
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author | : W. Richard Whitaker |
Publisher | : Routledge |
Total Pages | : 439 |
Release | : 2009-01-13 |
Genre | : Business & Economics |
ISBN | : 1135592853 |
Download MediaWriting Book in PDF, ePub and Kindle
Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Author | : Vincent F. Filak |
Publisher | : SAGE Publications |
Total Pages | : 305 |
Release | : 2021-07-21 |
Genre | : Business & Economics |
ISBN | : 154438565X |
Download Dynamics of Media Writing Book in PDF, ePub and Kindle
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Author | : Craig Batty |
Publisher | : Bloomsbury Publishing |
Total Pages | : 296 |
Release | : 2016-02-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 1137529555 |
Download Media Writing Book in PDF, ePub and Kindle
Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
Author | : John R. Bender |
Publisher | : Oxford University Press, USA |
Total Pages | : 153 |
Release | : 2019 |
Genre | : Journalism |
ISBN | : 9780190649494 |
Download Writing and Reporting for the Media Book in PDF, ePub and Kindle
"To accompany Writing and Reporting for the Media."
Author | : Melvin Mencher |
Publisher | : McGraw-Hill College |
Total Pages | : |
Release | : 1996-06-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780697298218 |
Download Basic Media Writing Book in PDF, ePub and Kindle
Author | : John Bender |
Publisher | : |
Total Pages | : 528 |
Release | : 2018-10-15 |
Genre | : |
ISBN | : 9780190649425 |
Download Writing and Reporting for the Media Book in PDF, ePub and Kindle
A fundamental introduction to newswriting and reporting, this classic text focuses on the basics of reporting, including critical thinking, thorough reporting, excellent writing and creative visual communication skills for stories across all media. With digital journalism covered throughoutthe text and additional exercises in a brand new workbook, Writing and Reporting for the Media is the most up-to-date, realistic, and applied text available.
Author | : Wynford Hicks |
Publisher | : Psychology Press |
Total Pages | : 169 |
Release | : 1999 |
Genre | : Journalilsm - Authorship |
ISBN | : 0415184452 |
Download Writing for Journalists Book in PDF, ePub and Kindle
Contains chapters on writing news; writing features; writing reviews; style and a glossary of terms used by journalists.