The Bare Bones Introduction To Integrated Marketing Communication PDF Download
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Author | : Robyn Blakeman |
Publisher | : Rowman & Littlefield |
Total Pages | : 316 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780742555419 |
Download The Bare Bones Introduction to Integrated Marketing Communication Book in PDF, ePub and Kindle
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Author | : Cram101 Textbook Reviews |
Publisher | : Academic Internet Pub Incorporated |
Total Pages | : 56 |
Release | : 2011-04 |
Genre | : Education |
ISBN | : 9781614610410 |
Download Outlines and Highlights for Bare Bones Introduction to Integrated Marketing Communication by Robyn Blakeman, Isbn Book in PDF, ePub and Kindle
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780742555402 9780742555419 .
Author | : Robyn Blakeman |
Publisher | : Rowman & Littlefield |
Total Pages | : 393 |
Release | : 2023-07-15 |
Genre | : Business & Economics |
ISBN | : 1538176343 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. The fourth edition features Twelve new case studies Increased discussion of digital and social media opportunities Content boxes comparing new and traditional media End of chapter discussion questions Comprehensive glossary of terms Student and instructor ancillaries available at http: //textbooks.rowman.com/blakeman4e.
Author | : Robyn Blakeman |
Publisher | : Rowman & Littlefield |
Total Pages | : 339 |
Release | : 2014-07-10 |
Genre | : Business & Economics |
ISBN | : 1442221232 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.
Author | : Robyn Blakeman |
Publisher | : M.E. Sharpe |
Total Pages | : 258 |
Release | : 2011 |
Genre | : Advertising campaigns |
ISBN | : 0765630982 |
Download Advertising Campaign Design: Just the Essentials Book in PDF, ePub and Kindle
Author | : Jeanne M. Persuit |
Publisher | : Lexington Books |
Total Pages | : 199 |
Release | : 2016-09-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1498540031 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Author | : Robyn Blakeman |
Publisher | : SAGE |
Total Pages | : 265 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 1412997615 |
Download Nontraditional Media in Marketing and Advertising Book in PDF, ePub and Kindle
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author | : Robyn Blakemen |
Publisher | : Routledge |
Total Pages | : 272 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 1317459326 |
Download Strategic Uses of Alternative Media Book in PDF, ePub and Kindle
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Author | : Robyn Blakeman |
Publisher | : Routledge |
Total Pages | : 493 |
Release | : 2022-03-28 |
Genre | : Design |
ISBN | : 1000551393 |
Download Advertising Design by Medium Book in PDF, ePub and Kindle
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Author | : Margo Berman |
Publisher | : Rowman & Littlefield |
Total Pages | : 256 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780742555518 |
Download The Brains Behind Great Ad Campaigns Book in PDF, ePub and Kindle
Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.