The Asia Pacific Public Relations Handbook PDF Download
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Author | : Mary M. Devereux |
Publisher | : John Wiley & Sons |
Total Pages | : 241 |
Release | : 2011-12-08 |
Genre | : Business & Economics |
ISBN | : 1118179366 |
Download Public Relations in Asia Pacific Book in PDF, ePub and Kindle
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Author | : Jim Macnamara |
Publisher | : Archipelago Press (SG) |
Total Pages | : 292 |
Release | : 1992-01-01 |
Genre | : Public relations |
ISBN | : 9780958753722 |
Download The Asia Pacific Public Relations Handbook Book in PDF, ePub and Kindle
Author | : Krishnamurthy Sriramesh |
Publisher | : Routledge |
Total Pages | : 805 |
Release | : 2009-01-13 |
Genre | : Business & Economics |
ISBN | : 1135845549 |
Download The Global Public Relations Handbook, Revised and Expanded Edition Book in PDF, ePub and Kindle
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Author | : Krishnamurthy Sriramesh |
Publisher | : Routledge |
Total Pages | : 833 |
Release | : 2003-06-20 |
Genre | : Business & Economics |
ISBN | : 1135645485 |
Download The Global Public Relations Handbook Book in PDF, ePub and Kindle
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Author | : Krishnamurthy Sriramesh |
Publisher | : Cengage Learning |
Total Pages | : 368 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : |
Download Public Relations in Asia Book in PDF, ePub and Kindle
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Author | : Alison Theaker |
Publisher | : Routledge |
Total Pages | : 377 |
Release | : 2004-08-02 |
Genre | : Business & Economics |
ISBN | : 1134369220 |
Download The Public Relations Handbook Book in PDF, ePub and Kindle
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author | : Krishnamurthy Sriramesh |
Publisher | : Routledge |
Total Pages | : 415 |
Release | : 2019-10-21 |
Genre | : Business & Economics |
ISBN | : 1351700405 |
Download The Global Public Relations Handbook Book in PDF, ePub and Kindle
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Author | : Larissa Hjorth |
Publisher | : Routledge |
Total Pages | : 488 |
Release | : 2015-11-06 |
Genre | : Social Science |
ISBN | : 1317684982 |
Download Routledge Handbook of New Media in Asia Book in PDF, ePub and Kindle
While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, today we are seeing a much more complex picture of contesting new media practices and production. As "new media" becomes increasingly an everyday reality for young and old across Asia through smartphones and associated devices, boundaries between art, new media, and the everyday are transformed. This Handbook addresses the historical, social, cultural, political, philosophical, artistic and economic dimensions of the region’s new media. Through an interdisciplinary revision of both "new media" and "Asia" the contributors provide new insights into the complex and contesting terrains of both notions. The Routledge Handbook of New Media in Asia will be the definitive publication for readers interested in comprehending all the various aspects of new media in Asia. It provides an authoritative, up-to-date, intellectually broad, conceptually cutting-edge guide to the important aspects of new media in the region — as the first point of consultation for researchers, advanced level undergraduate and postgraduate students in fields of new media and Asian studies.
Author | : University of Canberra. Division of Communication and Education |
Publisher | : |
Total Pages | : |
Release | : 1999 |
Genre | : |
ISBN | : |
Download Asia pacific public relations journal Book in PDF, ePub and Kindle
This journal publishes original papers on public relations and related areas.
Author | : Duncan McCargo |
Publisher | : Psychology Press |
Total Pages | : 197 |
Release | : 2003 |
Genre | : Political Science |
ISBN | : 0415233747 |
Download Media and Politics in Pacific Asia Book in PDF, ePub and Kindle
Drawing on first hand research and written in a clear and accessible manner this is a highly original book providing a detailed account of the political influence exerted by both domestic and international media in the Asia Pacific region.