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The Art and Science of Internet Car Sales

The Art and Science of Internet Car Sales
Author: Trace Ordiway
Publisher: CreateSpace
Total Pages: 112
Release: 2013-09-25
Genre: Business & Economics
ISBN: 9781492824763

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This book is a primer. It came about when a friend in the biz remarked that as rapidly as our industry changes there is real need for a practical, Internet car sales best practices playbook that can be updated and modified when needed and as needed. And so this book was born.As a working Internet car sales best practices consultant I am in dealerships every day witnessing and participating in our industry's rapid transition. So everything in this book is drawn from personal observation and experience. I promise you up-to-date real world stuff that works. And instead of just saying "Do this" and "Do that" this manual places considerable attention on also explaining the logic behind why we recommend what we do. The goal is that in this way you, too, can become a leader who influences this ever changing, rapidly expanding crazy business commonly called "Internet Car Sales."


The Art & Science of Internet Car Sales

The Art & Science of Internet Car Sales
Author: Trace V Ordiway
Publisher:
Total Pages: 138
Release: 2021
Genre:
ISBN:

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9th edition - released 2021. Everything you always wanted to know about Internet car sales - but didn't know where to ask. A primer for salespeople and managers alike that explains what Internet car shoppers want and how to provide it to make more sales appointments.


The Art and Science of Running a Car Dealership

The Art and Science of Running a Car Dealership
Author: Max Zanan
Publisher:
Total Pages: 128
Release: 2019-10-09
Genre:
ISBN: 9781691591329

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This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?


Mastering the Art of Selling Cars Online

Mastering the Art of Selling Cars Online
Author: Edward Coleman
Publisher: Trafford Publishing
Total Pages: 0
Release: 2003
Genre: Electronic commerce
ISBN: 9781412004305

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Industry expert Eddie Coleman reveals the secrets of selling cars online and making millions doing it. Learn sales, marketing and website strategies as developed by the nation's leading e-dealer visionary.


The Internet and the Automobile Industry

The Internet and the Automobile Industry
Author: Karim Al-Jamil
Publisher: diplom.de
Total Pages: 96
Release: 2000-12-04
Genre: Business & Economics
ISBN: 3832429042

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Inhaltsangabe:Abstract: This study will examine the issues faced by today's automobile industry with a particular emphasis on the Internet and its effects on the new car sales structure. In order to understand the significance of the Internet in regards to the automobile business it will look at developments and trends in both areas before bringing them together. The analysis will commence with a general overview of the Internet and E-Commerce and their implications in today's business and society before studying the effects on markets and business models with a particular focus on the retail sector. It will then examine the current use of the Internet of auto manufacturers and consumers and will continue with the investigation of the automobile market and latest developments in auto retailing. In conclusion, the study will illustrate the possible E -strategy for automotive manufacturers before giving a future outlook. Since most trends and developments have their origin in the United States the data and information available is predominantly concerning the North American market. Inhaltsverzeichnis:Table of Contents: Abstractii Contentsiv 1.Introduction2 2.Internet & E-Commerce4 2.1The Internet5 2.2E-Commerce7 2.2.1Sales Information7 2.2.2Business-to-Business10 2.2.3Business-to-Consumer11 2.3E-Commerce becomes E-Business12 2.4The Internet and its Effects on Markets and Business14 2.5Effects on the Retail Business15 2.5.1The RRA - Methodology15 2.5.2The Value Chain of Retailing16 3.Current Internet Use of Car Companies18 3.1Business-to-Business18 3.2Business-to-Consumer20 4.The Consumer22 4.1Consumer attitude towards Internet23 4.2Internet Purchasing24 4.3Online Car Buyers25 5.Automobile Market27 5.1Overview27 5.2Obstacles in the Auto industry28 5.3Industry Consolidation30 5.4The Car Industry's Dilemma32 5.5Customer Orientation33 6.Auto Retailing34 6.1Traditional Brick-and-Mortar Dealerships35 6.1.1Issues Faced by Traditional Car Dealers36 6.1.2Car Dealer s Online Participation38 6.2Auto Superstores39 6.3Internet Car Brokers41 6.3.1Sites Drive Consumers to Showroom42 6.3.2Cutting Dealers Out43 6.4Dealers Face Difficult Future44 6.5The Effects on Automotive Companies45 7.Conclusion: E-Business Strategy for Auto Manufacturers47 7.1Internet Auto Commerce47 7.1.1Direct Selling49 7.1.2New Market Entry Method51 7.1.3Block Exemption52 7.2"E"-Selling becomes E-Business53 7.2.1Transforming the Way New [...]


The Car Buyer's Art

The Car Buyer's Art
Author: Darrell Parrish
Publisher: Book Express (Artesia, CA)
Total Pages: 292
Release: 1989
Genre: Automobiles
ISBN:

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A story of a prospective car buying couple is enacted, including their wise preparation for the purchase and their shrewd handling of the car salesmen.


From Zero to Hero

From Zero to Hero
Author: Jeffrey Knott
Publisher: iUniverse Star
Total Pages: 248
Release: 2007-08
Genre: Business & Economics
ISBN: 9781583480199

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A career in the automobile business isn't for the timid. You need an energetic and outgoing personality, a healthy work ethic, and the drive and commitment to build your client base. But there's more: you also need to know how to open yourself to opportunity. A sales veteran with a stellar record, Jeffrey F. Knott shows you how to do just that as you earn your way to top salesperson of the month.Drawing on more than twenty years of experience in car sales, Knott shares his proven techniques for becoming a highly successful salesperson. From developing a keen understanding of the influences governing your customers' actions to fine-tuning your own attitude, level of enthusiasm, and actions at the negotiating table, Knott offers invaluable tips to help you seal more deals, increase your job security, and avoid living from paycheck to paycheck. He breaks down every step of the selling process and delivers a seldom-seen inside look at the ins and outs of the car business.Don't miss your chance to transform your ordinary sales job into a prosperous, stable, fulfilling career. Whether you're new to the car business or have worked the floor for decades, you'll find all the motivation and guidance you need to earn bigger and better commissions in From Zero to Hero.


From Zero to Hero

From Zero to Hero
Author: Jeffrey Knott
Publisher: Createspace Independent Publishing Platform
Total Pages: 244
Release: 2017-11-30
Genre:
ISBN: 9781544941219

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A career in the automobile business isn't for the timid. You need an energetic and outgoing personality, a healthy work ethic, and the drive and commitment to build your client base. But there's more: you also need to know how to open yourself to opportunity. A sales veteran with a stellar record, Jeffrey F. Knott shows you how to do just that as you earn your way to top salesperson of the month. Drawing on more than twenty years of experience in car sales, Knott shares his proven techniques for becoming a highly successful salesperson. From developing a keen understanding of the influences governing your customers' actions to fine-tuning your own attitude, level of enthusiasm, and actions at the negotiating table, Knott offers invaluable tips to help you seal more deals, increase your job security, and avoid living from paycheck to paycheck. He breaks down every step of the selling process and delivers a seldom-seen inside look at the ins and outs of the car business. Don't miss your chance to transform your ordinary sales job into a prosperous, stable, fulfilling career. Whether you're new to the car business or have worked the floor for decades, you'll find all the motivation and guidance you need to earn bigger and better commissions in From Zero to Hero.


Master the Art of Selling Cars

Master the Art of Selling Cars
Author: Ben Younes
Publisher:
Total Pages: 50
Release: 2017-02
Genre:
ISBN: 9781520506180

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It doesn't seem very complicated to sell cars, but there is more to it than meets the eye. This book will guide you into the sales side of the automotive industry and what you can expect as a new sales representative. Car Sales Professional will give you an idea of what goes into being a top car sales professional and how they started in the car selling business. In fact many of the high paid car sales professionals working today started without a clue and yet these top sales people are making over six - figure income. That is some serious money and believe it or not you can do the same if you have what it takes to sell professionally. Most car sales people started in the car business without a clue to what it takes to sell vehicles professionally, and in very little time they have been able to enjoy a successful career that pays them quite well. They didn't go to college or a trade school to learn how to sell cars. Most of them they read books on how to sell cars. In Matter Of Months You could be earning a six - figure income yourself..!


Closing the Deal

Closing the Deal
Author: Michael Anthony Bianchi
Publisher: Independently Published
Total Pages: 0
Release: 2023-11-29
Genre:
ISBN:

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Unlock unparalleled success in the dynamic world of car sales with "Closing the Deal." This definitive guide, crafted for Owners, GMs, GSMs, and Sales Managers aiming to elevate their team's performance, as well as ambitious Car Salesmen ready to dominate the competition and own their sales floor. Within these pages lies the blueprint for excellence - the 10 Steps to the Sale meticulously laid out for maximum impact. From the initial customer contact to the final deal-sealing handshake, every critical stage of the sales process is dissected and refined. Learn the art of negotiation, master the psychology of selling, and discover the secrets to building lasting customer relationships. But this book goes beyond the basics. For those aspiring to stand out in the competitive automobile market, "Closing the Deal" offers unparalleled insights into effective self-marketing strategies. Navigate the digital landscape, leverage social media, and create a personal brand that sets you apart in your city. Whether you're a seasoned professional or just starting your journey in car sales, this guide is your key to financial mastery. Delve into the intricacies of commissions, bonuses, and proven techniques to propel your income into six-figure territory. Equip yourself with the knowledge to adapt and innovate in a rapidly evolving industry. Owners and Managers, empower your team with a training resource that ensures peak performance. Car Salesmen, grab hold of the tools to crush the competition and become the undisputed champion of your sales floor. Take control of your success. "Closing the Deal" is not just a book; it's your roadmap to becoming a true master of the art of car sales. Elevate your career, exceed your goals, and leave your mark on the industry. Your journey to automotive excellence starts here.