The Art Of Luxury Selling PDF Download
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| Author | : Francis Srun |
| Publisher | : Springer |
| Total Pages | : 226 |
| Release | : 2017-04-07 |
| Genre | : Business & Economics |
| ISBN | : 3319455257 |
Download Luxury Selling Book in PDF, ePub and Kindle
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.
| Author | : Robin Lent |
| Publisher | : John Wiley & Sons |
| Total Pages | : 180 |
| Release | : 2009-05-27 |
| Genre | : Business & Economics |
| ISBN | : 0470498374 |
Download Selling Luxury Book in PDF, ePub and Kindle
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
| Author | : Peter Aristodemou |
| Publisher | : Tredition Gmbh |
| Total Pages | : 154 |
| Release | : 2016-02-24 |
| Genre | : |
| ISBN | : 9783734501951 |
Download The Art of Luxury Selling Book in PDF, ePub and Kindle
Peter Aristodemou's approach helps retail luxury brands integrate retail training into business and sales strategy, ensuring measurable results, a return on investment, and happy customers.
| Author | : Peter Aristodemou |
| Publisher | : tredition |
| Total Pages | : 175 |
| Release | : 2016-05-20 |
| Genre | : Technology & Engineering |
| ISBN | : 3734529166 |
Download The Art of Luxury Selling Book in PDF, ePub and Kindle
Peter Aristodemou's approach helps retail luxury brands integrate retail training into business and sales strategy, ensuring measurable results, a return on investment, and happy customers.
| Author | : Philip Delves Broughton |
| Publisher | : Penguin |
| Total Pages | : 306 |
| Release | : 2013-03-26 |
| Genre | : Business & Economics |
| ISBN | : 0143122762 |
Download The Art of the Sale Book in PDF, ePub and Kindle
From the author of Ahead of the Curve, a revelatory look at successful selling and how it can impact everything we do The first book of its kind, The Art of the Sale is the result of a pilgrimage to learn the secrets of the world's foremost sales gurus. Bestselling author Philip Delves Broughton tracked down anyone who could help him understand what it took to achieve greatness in sales, from technology billionaires to the most successful saleswoman in Japan to a cannily observant rug merchant in Morocco. The wisdom and experience Broughton acquired, revealed in this outstanding book, demonstrates as never before the complex alchemy of effective selling and the power it has to overcome challenges we face every day.
| Author | : Matt Oechsli |
| Publisher | : John Wiley & Sons |
| Total Pages | : 218 |
| Release | : 2010-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1118040368 |
Download The Art of Selling to the Affluent Book in PDF, ePub and Kindle
This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.
| Author | : Wilson Ozuem |
| Publisher | : Springer Nature |
| Total Pages | : 471 |
| Release | : 2021-07-17 |
| Genre | : Business & Economics |
| ISBN | : 303070324X |
Download The Art of Digital Marketing for Fashion and Luxury Brands Book in PDF, ePub and Kindle
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
| Author | : Jean-Noël Kapferer |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 408 |
| Release | : 2012-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0749464925 |
Download The Luxury Strategy Book in PDF, ePub and Kindle
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
| Author | : John Armitage |
| Publisher | : Edinburgh University Press |
| Total Pages | : 242 |
| Release | : 2016-04-18 |
| Genre | : Art |
| ISBN | : 1474402623 |
Download Critical Luxury Studies Book in PDF, ePub and Kindle
Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.
| Author | : Harry Beckwith |
| Publisher | : Balance |
| Total Pages | : 190 |
| Release | : 2007-03-01 |
| Genre | : Self-Help |
| ISBN | : 0759572860 |
Download You, Inc. Book in PDF, ePub and Kindle
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
