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| Author | : Sandra Stahl |
| Publisher | : Lid Publishing |
| Total Pages | : 0 |
| Release | : 2018-03-20 |
| Genre | : Management |
| ISBN | : 9780999187104 |
Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --
| Author | : Sandra Stahl |
| Publisher | : |
| Total Pages | : 184 |
| Release | : 2018 |
| Genre | : |
| ISBN | : 9789352807451 |
| Author | : SANDRA. STAHL |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2025 |
| Genre | : |
| ISBN | : 9781915951670 |
| Author | : Rhody & Hackley |
| Publisher | : Pearson |
| Total Pages | : 178 |
| Release | : 2009-12 |
| Genre | : Business & Economics |
| ISBN | : 9780558526443 |
""Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when it's done well, it's pure artistry."" -Foreword "WORDSMITHING "explains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to creating the most effective distribution channels. "WORDSMITHING "is ideal as a basic text for students in college public relations classes, or as a reference work for professionals already in the field, particularly those in the early years of their careers. The text is reader-friendly, written in a conversational tone that is easy to read, understand, and remember. It also carries a set of interactive CD exercises that lets readers compare their solutions to the exercises with those of the authors. The authors of "WORDSMITHING "understand that one of the most effective ways to learn how to "write is to write a lot, write some more, and then rewrite what you've written." In that spirit, the book contains exercises at the end of each chapter to provide experience with this very necessary practice. And, as the other way to learn to write is by reading a lot, the text also offers some suggested readings.
| Author | : Malcolm McCullough |
| Publisher | : MIT Press |
| Total Pages | : 336 |
| Release | : 1998 |
| Genre | : Architecture |
| ISBN | : 9780262631891 |
In this investigation of the possibility of craft in the digital realm, the author discusses the emergence of computation as a medium, rather than just a set of tools, suggesting a growing correspondence between digital work and traditional craft.
| Author | : Rich Leigh |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 225 |
| Release | : 2017-04-03 |
| Genre | : Business & Economics |
| ISBN | : 0749479604 |
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
| Author | : Ron Rhody |
| Publisher | : |
| Total Pages | : 165 |
| Release | : 2009 |
| Genre | : Business writing |
| ISBN | : 9780558031268 |
| Author | : Pacharee Pantoomano-Pfirsch |
| Publisher | : Brand Now |
| Total Pages | : 51 |
| Release | : 2015-01-21 |
| Genre | : Business & Economics |
| ISBN | : 1311545220 |
The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow. Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors will share Marketing and PR tips, tactics and best practices to help you grow your business. What you'll learn: - How to create a successful PR event - How to craft a great marketing plan - Finding your USP - Tips on growing your brand with effective PR - How to succeed in multicultural markets - And much, much more This free e-book is a compilation of articles by the authors that have written over the years on a wide range of topics within the fields of marketing and public relations drawn from years of extensive professional experience, knowledge and expertise working with local and multinational companies. After all, the principles of marketing and PR remains the same universally, but is adapted to fit the cultural and behavioral norms in various domestic and international markets. So whether you are a marketing or PR professional or an entrepreneur looking for some advice, these articles will provide you with many tips and tools that you may use on your next marketing or PR campaign to make your business thrive. About the experts Pacharee Pantoomano and Kittima Sethi come from a multicultural background and are the energetic hearth and soul of Brand Now, a boutique Marketing and PR agency based in Bangkok with a combined 40 years of experience working with several local and multinational companies across the world. They are on a mission to help businesses grow and are constantly looking for innovative and cutting-edge strategies to improve their skills in Marketing and PR to help clients. When out of the office, you can find them with their families, being involved in various community and social projects, attending personal growth seminars or spreading positive energy during their networking events. Some of their clients include Pepsi Co, Merck, Electrolux, GrabTaxi and Viber. Working with such multicultural brands has strengthened and broadened their understanding of what clients are looking for and the importance of effective communication in marketing and PR.
| Author | : Xiaowei Liu |
| Publisher | : Marshall Cavendish International Asia Pte Ltd |
| Total Pages | : 207 |
| Release | : 2024-06-15 |
| Genre | : Biography & Autobiography |
| ISBN | : 9815218301 |
This book features real stories and cases from the author’s three decades working in public relations in a global MNC. Stories include learning from similar cases from other industries or sources, as well as personal reflections. They are also blended with the latest thinking and developments of corporate communications and public relations. The book will offer insights and guidance that may prove valuable in navigating similar challenges and fostering a deeper understanding of the complexities of PR.
| Author | : Ronn Torossian |
| Publisher | : BenBella Books, Inc. |
| Total Pages | : 271 |
| Release | : 2011-10-18 |
| Genre | : Business & Economics |
| ISBN | : 1936661276 |
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
