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The American Campaign, Second Edition

The American Campaign, Second Edition
Author: James E. Campbell
Publisher: Texas A&M University Press
Total Pages: 336
Release: 2008-01-14
Genre: Political Science
ISBN: 1585446289
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Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.

The American Campaign, Second Edition

The American Campaign, Second Edition
Author: James E. Campbell
Publisher: Texas A&M University Press
Total Pages: 340
Release: 2008-01-14
Genre: Political Science
ISBN: 9781585446285
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Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.

Campaigns and Elections American Style

Campaigns and Elections American Style
Author: James A. Thurber
Publisher:
Total Pages: 358
Release: 2018-09-03
Genre: Political Science
ISBN: 9780429468278
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Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.

Political Polling

Political Polling
Author: Jeffrey M. Stonecash
Publisher: Rowman & Littlefield Publishers
Total Pages: 189
Release: 2008-07-25
Genre: Political Science
ISBN: 1461722357
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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Political Advertising in the United States

Political Advertising in the United States
Author: Erika Franklin Fowler
Publisher: Routledge
Total Pages: 241
Release: 2018-05-04
Genre: Political Science
ISBN: 0429977905
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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Interest Groups in American Campaigns

Interest Groups in American Campaigns
Author: Mark J. Rozell
Publisher: Oxford University Press, USA
Total Pages: 0
Release: 2012
Genre: Lobbying
ISBN: 9780199829798
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In today's era of greatly divisive partisanship in Washington, interest groups have become increasingly powerful forces in U.S. politics. In races for the presidency, Congress, and state legislatures, these groups often help to elect--or reelect--candidates who support their causes and views. Now in its third edition, Interest Groups in American Campaigns: The New Face of Electioneering focuses on the key role that interest groups play in U.S. elections. Authors Mark J. Rozell, Clyde Wilcox, and Michael M. Franz present an extensive analysis based on interviews with interest group leaders, campaign finance filings, and election surveys. Opening with an introduction to the nature of our federal election system, they then examine how interest groups ally themselves with political parties and influence candidate nominations and party platforms. The authors also describe how interest groups interact with political candidates--by contributing money, goods, and services to campaigns--and with their own members and the broader electorate--through social networking, Tweeting, Internet advertising, television ads, direct mail, and phone calls. Throughout the book, diverse and compelling examples clearly illustrate how interest groups operate in the real world. Revised and updated, the third edition of Interest Groups in American Campaigns delves into the 2010 election campaign; recent reforms and campaign finance laws that have substantially changed the roles played by interest groups; and how these recent changes will affect the 2012 races for federal offices.

Inside Campaigns

Inside Campaigns
Author: William J. Feltus
Publisher: CQ Press
Total Pages: 378
Release: 2016-02-24
Genre: Political Science
ISBN: 1506332986
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Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

The Lorraine Campaign

The Lorraine Campaign
Author: Hugh Marshall Cole
Publisher:
Total Pages: 740
Release: 1984
Genre: World War, 1939-1945
ISBN:
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This account focuses on the tactical operations of the Third Army and its subordinate units between 1 September and 18 December 1944.

Keywords for American Cultural Studies, Second Edition

Keywords for American Cultural Studies, Second Edition
Author: Bruce Burgett
Publisher: NYU Press
Total Pages: 304
Release: 2014-12-19
Genre: Literary Criticism
ISBN: 0814707971
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The latest vocabulary of key terms in American Studies Since its initial publication, scholars and students alike have turned to Keywords for American Cultural Studies as an invaluable resource for understanding key terms and debates in the fields of American studies and cultural studies. As scholarship has continued to evolve, this revised and expanded second edition offers indispensable meditations on new and developing concepts used in American studies, cultural studies, and beyond. It is equally useful for college students who are trying to understand what their teachers are talking about, for general readers who want to know what’s new in scholarly research, and for professors who just want to keep up. Designed as a print-digital hybrid publication, Keywords collects more than 90 essays30 of which are new to this edition—from interdisciplinary scholars, each on a single term such as “America,” “culture,” “law,” and “religion.” Alongside “community,” “prison,” "queer," “region,” and many others, these words are the nodal points in many of today’s most dynamic and vexed discussions of political and social life, both inside and outside of the academy. The Keywords website, which features 33 essays, provides pedagogical tools that engage the entirety of the book, both in print and online. The publication brings together essays by scholars working in literary studies and political economy, cultural anthropology and ethnic studies, African American history and performance studies, gender studies and political theory. Some entries are explicitly argumentative; others are more descriptive. All are clear, challenging, and critically engaged. As a whole, Keywords for American Cultural Studies provides an accessible A-to-Z survey of prevailing academic buzzwords and a flexible tool for carving out new areas of inquiry.

Campaign Advertising and American Democracy

Campaign Advertising and American Democracy
Author: Michael M. Franz
Publisher:
Total Pages: 224
Release: 2007-11-15
Genre: Business & Economics
ISBN:
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It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.