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The Consultant's Guide to Publicity

The Consultant's Guide to Publicity
Author: Reece A. Franklin
Publisher: John Wiley & Sons
Total Pages: 290
Release: 1996-04-17
Genre: Business & Economics
ISBN: 9780471126195
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Proven strategies for consultants on how to promote themselves-without looking like self-promoters Some consultants are forever quoted in the press. They seem to have suddenly emerged as the experts called upon to substantiate almost every news article relating to their fields. This book points the way to achieving this "expert" status. Written by a master self-promoter, it provides valuable tips on becoming a media source, including the right journalists to connect with and what they respond to best. Consultants will learn how to determine a promotable idea, how to identify the appropriate media for publicizing the idea, how to develop the various kinds of publicity vehicles-and how to do it all without the appearance of hucksterism. Demonstrates what consultants need to do to create their reputations Contains samples of publicity vehicles-such as news releases, newsletters, press kits and more REECE FRANKLIN (Chino Hills, California) heads his own marketing, advertising, and PR firm and conducts frequent seminars and classes on self-promotion. His 5 previous books include How to Market Your Home-Based Business.

Writer's Guide to Book Proposals

Writer's Guide to Book Proposals
Author: Anne Hart
Publisher: iUniverse
Total Pages: 340
Release: 2004-04
Genre: Authors and publishers
ISBN: 0595316735
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Here is your new author's guide to writing winning book proposals and query letters. Learn how to find free media publicity by selling solutions to universal problems. The samples and templates of proposals, query letters, cover letters, and press kits will help you launch your proposed book idea in the media long before you find a publisher. Use excerpts from your own book proposal's sample chapters as features, fillers, and columns for publications. Share experiences in carefully researched and crafted book proposals and query or cover letters. Use these templates and samples to get a handle on universal situations we all go through, find alternatives, use the results, take charge of challenges, and solve problems--all in your organized and focused book proposals, outlines, treatments, springboards, and query or cover letters.

Complete Guide to Internet Publicity

Complete Guide to Internet Publicity
Author: Steve O'Keefe
Publisher: John Wiley & Sons
Total Pages: 450
Release: 2002-10-15
Genre: Computers
ISBN: 0471275026
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Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Design and Launch an E-Commerce Business in a Week

Design and Launch an E-Commerce Business in a Week
Author: Jason R. Rich
Publisher: Entrepreneur Press
Total Pages: 234
Release: 2008-06-01
Genre: Business & Economics
ISBN: 1613081073
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Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!

The Writer?s Bible

The Writer?s Bible
Author: Anne Hart
Publisher: iUniverse
Total Pages: 657
Release: 2001-08
Genre: Authorship
ISBN: 0595193056
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The Writer's Bible is a popular textbook, guide, and mentor to fiction, entertainment, and nonfiction writers in the new and print media. The book helps writers write their business plan as well as acquire skills. It's a career planning and writing-skills textbook and a popular book for authors headed for print-on-demand and traditional publishers as well as the electronic media. If you write fiction, nonfiction, drama, learning materials, multimedia, and digital media or for the Internet, you'll find the information in this book useful and timely. Here's how to be your own manuscript doctor and mentor, plan your writing career, acquire the skills to turn your writing into salable work, and acquire knowledge of how print-on-demand publishing works compared to traditional publishing, whether you write for the Internet and the new media (digital media) or for traditional publishing companies or yourself. Plan your writing career and get the skills you'll need to move ahead in the current atmosphere of the literary arena and the world of information dissemination and re-packaging. Every writer needs a Bible and role models as well as a map to navigate places that buy author's works.

Linux All-In-One For Dummies

Linux All-In-One For Dummies
Author: Richard Blum
Publisher: John Wiley & Sons
Total Pages: 583
Release: 2022-11-16
Genre: Computers
ISBN: 1119901928
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Linux is for everyone! Linux All-in-One For Dummies breaks down the ever-popular operating system to its basics and trains users on the art of Linux. This handy reference covers all the latest updates and operating system features. It presents content on Linux desktops, applications, and more. With eight books in one, you’ll have access to the most comprehensive overview of Linux around. Explore the inner workings of Linux machines, so you’ll know Linux front to back. This all-inclusive handbook also walks you through solving Linux problems—complete with hands-on examples—so you’ll be a Linux whiz before you know it. Get familiar with Linux as you install and customize the operating system Learn how to navigate the file system, use the Linux shell, and get online Become a Linux guru with server hosting, scripting, and security how-tos Study for your Linux certification by using this complete guide as your reference This book is a massive source of support for beginning and intermediate Linux users, as well as those looking to brush up on their knowledge for certification. And, thanks to the signature Dummies approach, it’s also a lot of fun.

2011 Social Media Directory

2011 Social Media Directory
Author: Jeffery A. Riley
Publisher: Pearson Education
Total Pages: 553
Release: 2010-08-15
Genre: Computers
ISBN: 0132601117
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Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more! A single, up-to-the-minute source for all the best new resources on today's top social networks More than 3,000 entries on parenting, shopping, fashion, sports, travel, religion, and many other topics A huge timesaver: helps users instantly uncover hidden "gems" they'd otherwise have to search for, stumble upon, or never find at all!

How to Start, Run, and Stay in Business

How to Start, Run, and Stay in Business
Author: Gregory F. Kishel
Publisher: John Wiley & Sons
Total Pages: 288
Release: 2005-05-27
Genre: Business & Economics
ISBN: 0471727202
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A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources. Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including: * Preparing a business plan * Finding the right location * Deciding on an ownership structure * Record keeping and taxes * Financing and capital * Inventory and distribution * Hiring and staffing * Managing and motivating people * Marketing and promotions * Risk management * And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

The Unofficial Guide to Opening a Franchise

The Unofficial Guide to Opening a Franchise
Author: Jason R. Rich
Publisher: John Wiley & Sons
Total Pages: 386
Release: 2007-03-22
Genre: Business & Economics
ISBN: 0470131934
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The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business operational. A franchise offers training, support, a proven business model, and the closest thing possible to a turnkey solution for achieving success. There are more than 3,000 different franchise opportunities in more than seventy-five industries, including packaging and shipping, tax preparation, maid service, fitness, car care, and more. Featuring exclusive, in-depth interviews with a wide range of franchising experts, this book gives you a first-hand perspective plus valuable tips and strategies for success. It provides the guidance you need to choose the right franchise, select a prime location, market your business, and get it up and running efficiently. You'll learn all about financing, essential business skills, hiring and managing employees, working with suppliers, and even preparing for your grand opening. This guide includes: Vital Information on things to look for when evaluating franchise opportunities--and where to look Insider Secrets from successful franchisors, franchisees, and franchise consultants Money-Saving Techniques such as using a franchise attorney to help you review the UFOC (Uniform Franchise Offering Circular) and finalize your Franchise Agreement The Scoop on the latest trends, plus profiles of the top twenty-five franchises in America Handy Worksheets to help you examine your goals and opportunities, evaluate financing options, develop a realistic business plan, and more