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The Ad-Makers

The Ad-Makers
Author: Tom von Logue Newth
Publisher: CRC Press
Total Pages: 177
Release: 2013-10-30
Genre: Performing Arts
ISBN: 1136016961

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The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry


The Ad Makers

The Ad Makers
Author: Tom von Logue Newth
Publisher: Ilex Press
Total Pages: 546
Release: 2013-07-01
Genre: Performing Arts
ISBN: 1781570574

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The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry


The Ad Makers

The Ad Makers
Author: Winston Fletcher
Publisher: Michael Joseph
Total Pages: 151
Release: 1973
Genre: Advertising
ISBN: 9780718111182

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Creative Company

Creative Company
Author: Andy Law
Publisher: Wiley-Interscience
Total Pages: 304
Release: 1999-07-15
Genre: Business & Economics
ISBN:

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In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry.


The Mirror Makers

The Mirror Makers
Author: Stephen R. Fox
Publisher: University of Illinois Press
Total Pages: 432
Release: 1984
Genre: Advertising
ISBN: 9780252066597

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Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.


Utopian Images and Narratives in Advertising

Utopian Images and Narratives in Advertising
Author: Luigi Daniele Manca
Publisher: Lexington Books
Total Pages: 297
Release: 2012
Genre: Business & Economics
ISBN: 073917326X

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The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.


The Heart and the Fountain

The Heart and the Fountain
Author: Joseph Dan
Publisher: Oxford University Press
Total Pages: 336
Release: 2003-10-30
Genre: Religion
ISBN: 0190286172

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Joseph Dan is one of the world's leading authorities on Jewish mysticism. In this superb anthology, Dan not only presents illuminating excerpts from the most important mystical texts, but also delves into the very meaning of mysticism itself. Dan takes readers through the historical development of Jewish mysticism, from late antiquity to the modern period. He explores the Kabbalah, the esoteric tradition that delves into the secrets delivered by God to Moses on Mount Sinai, the emergence of Hasidism, and much more. He presents the great texts, from Hekhalot Rabbati, "The Greater Book of Divine Palaces," set in the temple in Jerusalem; to the apocalyptic vision of Abraham Abulafia in the thirteenth century; to the Zohar, perhaps the best-known volume of all. For each piece, he offers an extended introduction that deftly places the work in the context of its time and its antecedents. "Mysticism is that which cannot be expressed in words, period," Dan writes. In this remarkable volume, he guides us through that seemingly impenetrable barrier to show how the inexpressible has been expressed in some of the most profound and challenging writing in existence.


Black Cultural Traffic

Black Cultural Traffic
Author: Harry Justin Elam
Publisher: University of Michigan Press
Total Pages: 408
Release: 2010-02-11
Genre: Social Science
ISBN: 0472025457

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"A shrewdly designed, generously expansive, timely contribution to our understanding of how 'black' expression continues to define and defy the contours of global (post)modernity. The essays argue persuasively for a transnational ethos binding disparate African and diasporic enactments, and together provide a robust conversation about the nature, history, future, and even possibility of 'blackness' as a distinctive mode of cultural practice." --Kimberly Benston, author of Performing Blackness "Black Cultural Traffic is nothing less than our generation's manifesto on black performance and popular culture. With a distinguished roster of contributors and topics ranging across academic disciplines and the arts (including commentary on film, music, literature, theater, television, and visual cultures), this volume is not only required reading for scholars serious about the various dimensions of black performance, it is also a timely and necessary teaching tool. It captures the excitement and intellectual innovation of a field that has come of age. Kudos!" --Dwight A. McBride, author of Why I Hate Abercrombie & Fitch "The explosion of interest in black popular culture studies in the past fifteen years has left a significant need for a reader that reflects this new scholarly energy. Black Cultural Traffic answers that need." --Mark Anthony Neal, author of Songs in the Key of Black Life "A revolutionary anthology that will be widely read and taught. It crisscrosses continents and cultures and examines confluences and influences of black popular culture -- music, dance, theatre, television, fashion and film. It also adds a new dimension to current discussions of racial, ethnic, and national identity." --Horace Porter, author of The Making of a Black Scholar


BENGALI ADVERTISEMENTS TILL 1950

BENGALI ADVERTISEMENTS TILL 1950
Author: Ritwik
Publisher: Joydhak Prakashan
Total Pages: 354
Release: 2024-08-19
Genre: Business & Economics
ISBN:

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History of Bengali Advertisements in Print media till 1950 with analytical comments


War of Words

War of Words
Author: Sandra Silberstein
Publisher: Psychology Press
Total Pages: 430
Release: 2004
Genre: English language
ISBN: 9780415336246

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Timely and penetrating, War of Words shows how the stories we told after the attacks fashioned a post-9/11 American identity and reinscribed our national beliefs.