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| Author | : Al Ries |
| Publisher | : Profile Books(GB) |
| Total Pages | : 160 |
| Release | : 1994 |
| Genre | : Marketing |
| ISBN | : 9781861976109 |
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
| Author | : Al Ries |
| Publisher | : |
| Total Pages | : 143 |
| Release | : 1994 |
| Genre | : Business enterprises |
| ISBN | : 9780006383451 |
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.
| Author | : Al Ries |
| Publisher | : Harper Collins |
| Total Pages | : 239 |
| Release | : 2009-10-06 |
| Genre | : Business & Economics |
| ISBN | : 0061983675 |
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
| Author | : Al Ries |
| Publisher | : Harper Collins |
| Total Pages | : 324 |
| Release | : 2005-09-27 |
| Genre | : Business & Economics |
| ISBN | : 0060799900 |
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
| Author | : Al Ries |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 228 |
| Release | : 1997-11-22 |
| Genre | : Business & Economics |
| ISBN | : 9780071371124 |
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
| Author | : Al Ries |
| Publisher | : |
| Total Pages | : 196 |
| Release | : 2000-06-05 |
| Genre | : |
| ISBN | : 9781861976956 |
| Author | : Al Ries |
| Publisher | : Harper Collins |
| Total Pages | : 164 |
| Release | : 2009-10-13 |
| Genre | : Business & Economics |
| ISBN | : 0061798177 |
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
| Author | : Al Ries |
| Publisher | : Plume Books |
| Total Pages | : 244 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : 9780452264182 |
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
| Author | : John Michael Morgan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2011-11-22 |
| Genre | : Business & Economics |
| ISBN | : 1118103521 |
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
| Author | : Al Ries |
| Publisher | : Harper Collins |
| Total Pages | : 310 |
| Release | : 2009-10-06 |
| Genre | : Business & Economics |
| ISBN | : 0061973130 |
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
