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| Author | : |
| Publisher | : |
| Total Pages | : 306 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Kelli D. Washington |
| Publisher | : |
| Total Pages | : 524 |
| Release | : 2004 |
| Genre | : Advertising |
| ISBN | : 9781577830498 |
| Author | : Kelli D. Washington |
| Publisher | : |
| Total Pages | : 510 |
| Release | : 2002-11 |
| Genre | : Business & Economics |
| ISBN | : 9781577830429 |
| Author | : Richard Kendall Miller |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2008 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Richard Kendall Miller |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Advertising |
| ISBN | : 9781577831853 |
| Author | : Sean Brierley |
| Publisher | : Routledge |
| Total Pages | : 288 |
| Release | : 2005-08-04 |
| Genre | : Business & Economics |
| ISBN | : 113484283X |
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
| Author | : Richard Kendall Miller |
| Publisher | : |
| Total Pages | : 346 |
| Release | : 2020 |
| Genre | : Advertising |
| ISBN | : 9781577832904 |
| Author | : Richard Kendall Miller |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Advertising |
| ISBN | : 9781577831662 |
| Author | : Eastin, Matthew S. |
| Publisher | : IGI Global |
| Total Pages | : 768 |
| Release | : 2010-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1605667935 |
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
| Author | : Jack W. Plunkett |
| Publisher | : Plunkett Research, Ltd. |
| Total Pages | : 581 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 1593920512 |
The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.
