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The 180 Rule for Integrated Social Selling

The 180 Rule for Integrated Social Selling
Author: Rich Lucia
Publisher:
Total Pages: 42
Release: 2014-05-22
Genre:
ISBN: 9781499574906
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There is no doubt the world has changed. Buyers have changed how they receive and process information has also changed. Sales methodology there must also change. There is a need, in business development today, greater than ever before to, understand, focus and get closer to our buyers. Random selling techniques, social media and unfocused initiatives will only help to sabotage the best of intentions. There must be a well thought out and executed plan. A plan where each component is integrated and uses a holistic approach to business development. A process that insures you are selling to the best possible prospects and all your actions work together to make these prospects long lasting, profitable customers. That process is Integrated Social Selling and one of the best ways to add clarity to its value is to read Using The 180 rule for Social Selling.

Social Media Optimization For Dummies

Social Media Optimization For Dummies
Author: Ric Shreves
Publisher: John Wiley & Sons
Total Pages: 368
Release: 2015-04-13
Genre: Business & Economics
ISBN: 1119016126
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Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

The New Community Rules

The New Community Rules
Author: Tamar Weinberg
Publisher: "O'Reilly Media, Inc."
Total Pages: 366
Release: 2009-07-08
Genre: Business & Economics
ISBN: 0596156812
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This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.

Integrated Storytelling by Design

Integrated Storytelling by Design
Author: Klaus Sommer Paulsen
Publisher: Routledge
Total Pages: 286
Release: 2021-07-06
Genre: Performing Arts
ISBN: 1000403807
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This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

The Social Media Bible

The Social Media Bible
Author: Lon Safko
Publisher: John Wiley & Sons
Total Pages: 646
Release: 2012-04-17
Genre: Business & Economics
ISBN: 1118283457
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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Handbook of Research on Transformative Digital Content and Learning Technologies

Handbook of Research on Transformative Digital Content and Learning Technologies
Author: Keengwe, Jared
Publisher: IGI Global
Total Pages: 453
Release: 2016-12-21
Genre: Education
ISBN: 1522520015
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Technology is constantly evolving and can now aid society with the quest for knowledge in education systems. It is important to integrate the most recent technological advances into curriculums and classrooms, so the learning process can evolve just as technology has done. The Handbook of Research on Transformative Digital Content and Learning Technologies provides fresh insight into the most recent advancements and issues regarding educational technologies in contemporary classroom environments. Featuring detailed coverage on a variety of topics, such as mobile technology integration, ICT literacy integration, digital wellness, online group counseling, and distance learning, this publication will appeal to researchers and practitioners who are interested in discovering more about technological integration in education.

Maximize Your Social

Maximize Your Social
Author: Neal Schaffer
Publisher: John Wiley & Sons
Total Pages: 226
Release: 2013-09-06
Genre: Business & Economics
ISBN: 1118756681
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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Nonprofit Fundraising 101

Nonprofit Fundraising 101
Author: Darian Rodriguez Heyman
Publisher: John Wiley & Sons
Total Pages: 368
Release: 2016-01-19
Genre: Business & Economics
ISBN: 1119100461
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Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

Integrating Prosocial Learning with Education Standards

Integrating Prosocial Learning with Education Standards
Author: Kristie Fink
Publisher: Taylor & Francis
Total Pages: 206
Release: 2016-08-25
Genre: Education
ISBN: 131719442X
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Integrating Prosocial Learning with Education Standards demonstrates how to meet educational standards that privilege cognitive aspects of learning while also advancing prosocial or Whole Child efforts (e.g., social emotional learning, character education, and mental health promotion). The book utilizes a growing body of research to reveal effective ways to implement a curriculum that integrates social, emotional, ethical, and civic aspects of learning with required state standards, and a wide range of "real world" examples describe how any school, anywhere, can lay a foundation for all young people to succeed.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age
Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
Total Pages: 539
Release: 2015-02-28
Genre: Business & Economics
ISBN: 1466681268
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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.