The 15 Essential Marketing Masterclasses For Your Small Business PDF Download
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| Author | : Dee Blick |
| Publisher | : John Wiley & Sons |
| Total Pages | : 222 |
| Release | : 2013-08-16 |
| Genre | : Business & Economics |
| ISBN | : 0857084380 |
Download The 15 Essential Marketing Masterclasses for Your Small Business Book in PDF, ePub and Kindle
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
| Author | : Dee Blick |
| Publisher | : Capstone |
| Total Pages | : 336 |
| Release | : 2013-09-06 |
| Genre | : Business & Economics |
| ISBN | : 9780857084392 |
Download The 15 Essential Marketing Masterclasses for Your Small Business Book in PDF, ePub and Kindle
"This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results"--
| Author | : Carl Reader |
| Publisher | : Teach Yourself |
| Total Pages | : 182 |
| Release | : 2015-06-18 |
| Genre | : Business & Economics |
| ISBN | : 1473624533 |
Download The Startup Coach: Teach Yourself Book in PDF, ePub and Kindle
By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research and your team - Raise the finances you need - Manage and market your business - Make a profit and stay sane! Whilst, other books help you talk the talk, the Teach Yourself Coach books will help you walk the walk. Who are you? * Anyone who wants to start their own business Where will this book take you? * You will have started your own business by the end of the book How does it work? * A combination of practical, tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time and at your own pace What else do you get? * Access to free downloadable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped 60 million people achieve their goals
| Author | : Carolyn Tate |
| Publisher | : John Wiley & Sons |
| Total Pages | : 341 |
| Release | : 2010-07-13 |
| Genre | : Business & Economics |
| ISBN | : 1742469957 |
Download Marketing Your Small Business For Dummies Book in PDF, ePub and Kindle
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
| Author | : Dee Blick |
| Publisher | : Filament Publishing Limited |
| Total Pages | : 434 |
| Release | : 2014-10-21 |
| Genre | : |
| ISBN | : 9781910125533 |
Download The Ultimate Guide to Writing and Marketing a Bestselling Book - On a Shoestring Budget Book in PDF, ePub and Kindle
This easy-to-read, jargon free book shows you step-by-step how you can enjoy writing, publishing and marketing your book so that it becomes an enduring bestseller. Written by an established and successful international #1 bestselling author (Dee's second book reached position 150 out of 7 million titles on Amazon and all her books are in the top 100 bestselling books in their category on Amazon several years after being published), Dee sells thousands of books worldwide including in China and America. You'll find practical, effective and powerful tools and tips on every page. The author shares her award winning templates including press releases, book launch invitations, speaker biographies and more so you can create yours effortlessly. You'll find out how you can identify your readers so that your content is appealing and relevant and, your marketing hits the spot every time. You'll discover how to tap into your knowledge and expertise to plan and write compelling content your readers will love. You'll be walked through the design, editorial and layout process so you can create a book that looks and feels attractive, professional and captivating. The publishing process can be a minefield but with Dee Blick's know-how you'll find the best publishing option for your book. She explains the benefits of self publishing, partnership publishing, securing a publishing deal and working with a literary agent - using her own personal insights and experience plus in-depth interviews with fellow authors and publishing professionals. If you find marketing baffling, you won't after reading the 10 clear and comprehensive marketing chapters. You'll learn how to market your book on a zero or shoestring budget using social media and traditional marketing to get phenomenal results. You'll also learn the insider secrets of approaching professional reviewers (shared by a highly esteemed professional reviewer of fiction and non-fiction books) and how to get dozens of genuine five-star reviews on Amazon and other review sites to boost your book sales further still. You'll also find out how to hold a packed out book launch that costs you nothing. With this book, you'll understand exactly how you can make serious money from your bestselling book on a step-by-step basis whether you're writing fiction or non-fiction. The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget gives new authors and established authors everything they need to write a bestseller and sell thousands of books. If there's a book in you, this is the book for you!
| Author | : Edan Tabain |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2024-01-17 |
| Genre | : Business & Economics |
| ISBN | : |
Download Small Business Marketing in the Digital Age Book in PDF, ePub and Kindle
Unlock the power of digital marketing for your business! In the dynamic landscape of modern commerce, Small Business Marketing in the Digital Age emerges as the essential guide for entrepreneurs and small business owners. Crafted to transform your marketing endeavors, this book is not just a read; it's a journey towards unprecedented growth and success. Discover, implement, master: Understanding Your Audience; Building Your Brand; Social Media Savvy; Content is King; Email Marketing Excellence; SEO Strategies; Networking and Partnerships; Customer Service Mastery; Data-Driven Decisions; and Adaptability in Action. Small Business Marketing in the Digital Age is more than a book; it's your gateway to thriving in a digital world. Whether you're starting fresh or scaling new heights, this guide is your blueprint for marketing brilliance. Embark on your marketing journey today!
| Author | : Bryony Thomas |
| Publisher | : Ecademy Press |
| Total Pages | : 297 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1908746343 |
Download Watertight Marketing Book in PDF, ePub and Kindle
Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
| Author | : Bill Aulet |
| Publisher | : John Wiley & Sons |
| Total Pages | : 288 |
| Release | : 2013-08-12 |
| Genre | : Business & Economics |
| ISBN | : 1118692284 |
Download Disciplined Entrepreneurship Book in PDF, ePub and Kindle
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
| Author | : Thomas Barta |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 241 |
| Release | : 2016-09-22 |
| Genre | : Business & Economics |
| ISBN | : 1259834727 |
Download The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Book in PDF, ePub and Kindle
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
| Author | : Gordon Glenister |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 305 |
| Release | : 2021-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1789667267 |
Download Influencer Marketing Strategy Book in PDF, ePub and Kindle
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
