Tendencias De La Comunicacion El Ecosistema Mediatico Contemporaneo Discusiones Sobre Audiencias Estrategias De Comunicacion Y Resultados Vol Ii PDF Download
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| Author | : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero |
| Publisher | : Dykinson |
| Total Pages | : |
| Release | : 2020-07-30 |
| Genre | : |
| ISBN | : 841324837X |
Download Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II Book in PDF, ePub and Kindle
La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
| Author | : Marta de Miguel Zamora |
| Publisher | : Dykinson |
| Total Pages | : 322 |
| Release | : 2016-12-19 |
| Genre | : Social Science |
| ISBN | : 8491482075 |
Download Tendencias en el ecosistema mediático. Book in PDF, ePub and Kindle
Obra colectiva que recoge los trabajos de más de cuarenta profesores universitarios y profesionales de la Comunicación especialistas en medios de comunicación y redes sociales y en las últimas tendencias en contenidos digitales.El contexto actual de constante evolución de las tecnologías de la información y de la comunicación (TICs) ha creado un nuevo modelo de periodismo vinculado a Internet y a las Redes Sociales (RRSS), transformando el perfil tradicional de periodistas, usuarios y Medios de Comunicación para siempre; como sujetos activos que conviven a diario en la misma globosfera ejerciendo sus derechos de comunicación de forma distinta. El ejercicio masivo de dichos derechos de comunicación por la ciudadanía en Internet y RRSS ha democratizado el acceso y el dialogo, al tiempo que ha generado un nuevo modelo de consumidor de noticias alejado del pasivo receptor de antaño, un consumidor que surge con nuevas características y exigencias digitales que necesitan conocer los Medios si desean captarle como nueva audiencia social. Unos Medios conscientes de que ya no son los periodistas los únicos creadores de noticias, sino que los usuarios lo hacen también y cada vez con mayor calidad. Y donde el impacto del uso de Internet y RRSS exige a todos nuevas habilidades y competencias en una sociedad que vive mirando a la Red. Un cambio que ha llegado para quedarse, transformado el ecosistema del tradicional roll informativo, donde periodistas y Medios se integran en la actividad de las RRSS en paralelo a miles de usuarios creadores de noticias que saben viralizar sus tweets, una coexistencia múltiple y compleja que se genera dentro de este mundo global y abierto a la información, que late sin fronteras territoriales ni horarias, gracias a Internet.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Manchester University Press |
| Total Pages | : 270 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780719060175 |
Download Political Marketing and British Political Parties Book in PDF, ePub and Kindle
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
| Author | : Fernando M. Reimers |
| Publisher | : Springer Nature |
| Total Pages | : 352 |
| Release | : 2022 |
| Genre | : COVID-19 Pandemic, 2020- |
| ISBN | : 3030821595 |
Download University and School Collaborations During a Pandemic Book in PDF, ePub and Kindle
Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
| Author | : Julio-César Mateus |
| Publisher | : Routledge |
| Total Pages | : 293 |
| Release | : 2019-07-22 |
| Genre | : Education |
| ISBN | : 0429534671 |
Download Media Education in Latin America Book in PDF, ePub and Kindle
This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
| Author | : Roy Ascott |
| Publisher | : Univ of California Press |
| Total Pages | : 462 |
| Release | : 2003 |
| Genre | : Art |
| ISBN | : 9780520218031 |
Download Telematic Embrace Book in PDF, ePub and Kindle
Annotation Telematic Embrace combines a provocative collection of writings from 1964 to the present by the preeminent artist and art theoretician Roy Ascott, with a critical essay by Edward Shanken that situates Ascott's work within a history of ideas in art, technology, and philosophy.
| Author | : Álvaro Rocha |
| Publisher | : Springer Nature |
| Total Pages | : 783 |
| Release | : 2021-03-09 |
| Genre | : Technology & Engineering |
| ISBN | : 9813341831 |
Download Marketing and Smart Technologies Book in PDF, ePub and Kindle
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
| Author | : Gérard Cliquet |
| Publisher | : John Wiley & Sons |
| Total Pages | : 260 |
| Release | : 2020-06-16 |
| Genre | : Business & Economics |
| ISBN | : 1786305801 |
Download Location-Based Marketing Book in PDF, ePub and Kindle
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
| Author | : Laura Restrepo |
| Publisher | : Harper Collins |
| Total Pages | : 226 |
| Release | : 2003 |
| Genre | : Fiction |
| ISBN | : 006072370X |
Download A Tale of the Dispossessed/La Multitud Errante Book in PDF, ePub and Kindle
From the acclaimed author of "The Dark Bride" comes a new novella published in a bilingual English/Spanish edition.
| Author | : Manfred A. Max-Neef |
| Publisher | : |
| Total Pages | : 132 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : |
Download Human Scale Development Book in PDF, ePub and Kindle
Presents a people-centred approach to development.
