Television as an Advertising Medium
Author | : United States. Office of Domestic Commerce |
Publisher | : |
Total Pages | : 52 |
Release | : 1949 |
Genre | : Television advertising |
ISBN | : |
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Author | : United States. Office of Domestic Commerce |
Publisher | : |
Total Pages | : 52 |
Release | : 1949 |
Genre | : Television advertising |
ISBN | : |
Author | : United States. Department of Commerce. Office of Domestic Commerce |
Publisher | : |
Total Pages | : 30 |
Release | : 1949 |
Genre | : |
ISBN | : |
Author | : Joseph Wayne Lindquist |
Publisher | : |
Total Pages | : 258 |
Release | : 1949 |
Genre | : |
ISBN | : |
Author | : Richard Karl Ahrendt |
Publisher | : |
Total Pages | : 134 |
Release | : 1953 |
Genre | : Advertising |
ISBN | : |
Author | : Lawrence R. Samuel |
Publisher | : University of Texas Press |
Total Pages | : 441 |
Release | : 2009-03-06 |
Genre | : Performing Arts |
ISBN | : 0292774761 |
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author | : William Allen Walsh |
Publisher | : |
Total Pages | : 74 |
Release | : 1950 |
Genre | : Television advertising |
ISBN | : |
Author | : Thomas L. Bardet |
Publisher | : |
Total Pages | : 0 |
Release | : 1951 |
Genre | : Television advertising |
ISBN | : |
Author | : Elizabeth J. Heighton |
Publisher | : |
Total Pages | : 366 |
Release | : 1976 |
Genre | : Business & Economics |
ISBN | : |
Author | : Barrie Gunter |
Publisher | : Routledge |
Total Pages | : 195 |
Release | : 2004-09-22 |
Genre | : Business & Economics |
ISBN | : 1135626316 |
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Author | : Donald E. Bruzzone |
Publisher | : |
Total Pages | : 438 |
Release | : 1951 |
Genre | : Television advertising |
ISBN | : |